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Renee Fraser – Founder & CEO of Fraser Communications and Advocate for Women on Boards

January 19, 2022 | By Joy Chudacoff Leave a Comment

Renee Fraser on She's Got Moxie with Joy Chudacoff

Today’s guest Renee Fraser is the CEO of Fraser Communications and host of The Deciders radio show and podcast. Fraser Communications is an ad agency with clients including Lexus, Hyundai, USC, East West Bank. As the CEO of the leading woman-owned and woman-led agency in Southern California, Renee is a dedicated advocate for women in leadership and force for good who is active on the 20/20 Women on Boards in Los Angeles initiative.

Renee is a pioneer and tireless advocate for getting more women on boards. In this episode, she and I talk about the event that made her start her own advertising and marketing company 23 years ago and how she prioritizes family. She also shares advice for women in corporate who are thinking about leaving their jobs and why women struggle with the juggle.

Listen in to Renee and I talk about why it pays to make friends with everyone, how women are making a difference sitting on boards, and how it’s changing the world.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Most of the perspective that has been shared has been from white men.” – Renee Fraser

Show Notes:

  • From Zero dollars to 35M all while raising three daughters
  • The Wake-Up Call at her daughter's 3rd Birthday
  • Excellent (No Cost) Tips to Generate Consistent Referrals
  • Coping Skills for moving through the really tough days
  • A 65M business loss and how she pulled through
  • Sage wisdom on building a business while raising a family
  • The question she asked her ‘twenty-something’ daughters and the SILENCE while she waited for the answer
  • The Importance of the dinner table (besides eating dinner)
  • The statistics on what happens to a company when they have women on their boards

I decided I wasn't going to focus on video games, beer, or motorcycles.” – Renee Fraser

Connect with Renee Fraser:

LinkedIn | The Deciders | Blog | Fraser Communications

I wanted to do well by doing good.” – Renee Fraser

Celebrating Our Four Year Anniversary with the Best of She’s Got Moxie

October 6, 2021 | By Joy Chudacoff Leave a Comment

4 Year Anniversary on She's Got Moxie with Joy ChudacoffCelebrating Four Years of bringing you women who are Flexing their Moxie Muscle when it comes to business success! (G.I.V.E.A.W.A.Y. Read Below!)

I’m so excited to share this episode with you Today! In honor of our four-year Anniversary, my team has created clips from our MOST listened to episodes for you to enjoy!  You’ll hear from dynamic women like:

  • Janice Bryant Howroyd of the ACT 1 Group: the largest minority & woman-owned business in North America (started with a $900 loan from her Mom)
  • Julie Deane, Founder & CEO of Cambridge Satchel:  listen in as she tells you about the “incident” with her manufacturer & 16,000 bags on back order
  • Raegan Moya-Jones: over 100M…selling Baby Blankets
  • Gail Schenbaum of the Umergency App: she created the APP after a traumatic incident involving her daughter while she was away in college
  • Mignon Francois, CEO & Founder of The Cupcake Collection: She took $5 and turned it into 10M baking cupcakes
  • Cindy Eckert: the GENIUS behind the Female VIAGRA

GIVEAWAY CONTEST! One Night Hotel Stay in beautiful Westlake Village, California!

ONE Lucky Winner will receive a night’s stay at the luxurious, peaceful, boutique, wine country hotel, The Westlake Village Inn. The wrought iron entrance is the gateway to a magical overnight experience.

Simply follow these rules to qualify:

  1. Like my contest post on Instagram – @joychudacoff
  2. Follow me on Instagram @joychudacoff
  3. Hop over to Apple Podcasts and write a Review for ‘She’s Got Moxie’ https://JoyChudacoff.com/applepodcasts
  4. Take a screenshot of your Apple Podcast Review and send it to me in a DM
  5. Let me know here in a comment that you did a review on Apple Podcasts

Open to US residents only. Entries accepted until 10/12 at 11:59pmEST. Winner will be contacted through direct message and announced on 10/15/2021. There will be 1 winner. Giveaway does not include any travel to or from the hotel. This is in no way sponsored by, administered by, or associated with Instagram. By entering, entrants confirm they are 18+ years of age, release Instagram of responsibility, and agree to Instagram’s terms.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

There is still this notion that for women to be successful in business that we have to be more like men and I think that is just a huge load of rubbish.” – Julie Deane

Everybody wants to be great, but nobody wants to wake up at dawn.” – Mignon Francois

Amy Luftig Viste – A Woman’s Perspective on Co-Owning a Winery in Los Angeles

January 13, 2021 | By Joy Chudacoff Leave a Comment

Amy Luftig Viste on She's Got Moxie with Joy ChudacoffAmy Luftig is the co-owner of Angeleno Wine Company in Los Angeles. She began her career in public health, however, after moving west to Los Angeles and volunteering to help a winemaker during a “harvest” she found “love at first sight” (or in this case love at first harvest).

Amy fell head over heels with the day-to-day routine in the vineyard and decided that she should follow her dream. She started with an idea, a passion for vino and along with her partner, turned it into a business.

On today’s episode of She’s Got Moxie, Amy tells us all about her transformative internship experience, the wine history of California, and how she developed her knowledge in wine. She also talks about her journey to co-own the company, her perspective on running a successful Kickstarter campaign and her best action steps to get visibility, and more.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

One of the things that you have to learn as a winemaker is to trust your instincts.” – Amy Luftig Viste

Show Notes:

  • The Clarifying QUESTION that changed everything for Amy (it is a question that EVERYONE should ask themselves)
  • She volunteered to work for free and through the process found her “true calling”
  • A great STORY on how she secured FUNDING for Angeleno Wine (it involves a ghost and pouring a bottle of wine on a grave!)
  • She takes you on her step-by-step grass roots journey – GEMS!
  • How they decided on their LOGO that sits squarely in the center of every bottle
  • The “Secret Sauce” to a Super Successful Kickstarter Campaign
  • What it is like to be one of the few women in a male dominated industry
  • The mentality Amy adopts to show up for her business each day
  • Her perspective on how to make a Business Partnership work
  • And So much more!

We literally started this with no money in our pocket.” – Amy Luftig Viste

Connect with Amy Luftig Viste:

Facebook | Instagram | Angeleno Wine Co.

The most important thing is to trust your business partner with your life.” – Amy Luftig Viste

Tara Mackey – How Consistent Blogging Led to Becoming the CEO & Founder of Genetix Skincare, and a #1 Bestselling Author

February 19, 2020 | By Joy Chudacoff Leave a Comment

Tara Mackey on She's Got Moxie with Joy Chudacoff

My guest today, Tara Mackey, is the CEO & Founder of Genetix, a #1 bestselling author, and the founder of the award-winning company and blog, The Organic Life.

Tara has been researching, testing and writing about organic skincare for nearly a decade. Her company, Genetix, is most well-known for its 100% Organic breast enhancement oil and a line of organic skincare products as well.

Tara's skincare treatments have been featured worldwide by popular media outlets such as Forbes, Glamour, Teen Vogue, Women's Health, Oprah and others.

On today's show, Tara talks about the #1 tip to creating an award-winning blog, the ONE Action Step she took with her first product that catapulted its success and what she wishes she would've known early on as an entrepreneur.

 

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

If you have a desire for something and a love in your heart, just because the world doesn't understand it yet that doesn't mean that it is not the correct thing to do. And if you really feel like this is your mission, keep going.” – Tara Mackey

Show Notes:

  • The blog post that went viral and helped her gain tremendous visibility
  • Tips on how to grow a loyal following by blogging
  • The #1 tip to building a successful business
  • Why she focuses on the BRAND rather than the PRODUCT
  • The MOMENT Tara realized that her product was needed now more than ever
  • Her tips on how she overcame judgement, fear, and criticism
  • The key to investing in many entrepreneurial projects

We can't do everything all at once.” – Tara Mackey

Connect with Tara Mackey:

Twitter | Instagram | The Organic Life | Genetix

“Prioritizing is really the number one thing you have to do if you want to be successful everyday.” – Tara Mackey

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