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Smart Women Create the Right Web

October 7, 2008 | By Joy Chudacoff Leave a Comment

Earlier this week, I was taking an early morning walk with a good friend and smart woman and we ran into a few spider webs (literally!).  It’s the time of year when spiders are spinning and carefully crafting their webs together in a way that will serve and protect them.  This got me thinking about how Smart Women always create a strong and sturdy web in their lives both at work and at home.

If you look up the word “web” in the dictionary, one of the definitions is “anything put together in a careful way.”  It’s essential that women take the time to put their lives together in a careful and thoughtful way.  Why?  There are so many options and opportunities for women in the world today.  You have so many choices on how you choose to live your life.  What’s most important is to make those choices authentically.

And then from that place of authenticity, spin your life together, design and build it with energy and passion.  Let it be a life that soars with meaning to you, the designer.  If you choose not to do this, then your life just “happens.”  It can begin to unfold in unpredictable ways with no meaning or direction.  Putting your authentic life together involves having people who are supportive and loving, an environment that provides relaxation, and a place for inspired creativity.

In your business life, when you have a Big Idea, dream or goal, it’s essential that you build a web that is super strong in its marketing message as well as making sure that you have solutions on how to manage your time well so that you get the right things done during your day.  When my friend ran into the spider web, it was a challenge to pull all of the sticky threads off her hat and sweatshirt. 

A well-designed spider web is very sticky.  Have you created a product or service that carries a message that will “stick” with your target market?  When your target market needs your product or service, do they immediately think of you or someone else? A spider knows that in order to build a strong web, she needs the support of strong tree branches to protect her from the wind and other elements.  This is true for you as well.  Having a strong support system in your life (both personally and professionally) is key to making it happen—to help you go to the next level.

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