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Esther Crawford – Selling Her Squad App to Twitter

| By Joy Chudacoff Leave a Comment

Esther Crawford on She's Got Moxie with Joy ChudacoffThis week’s guest, Esther Crawford, was the CEO and Co-founder of the Squad app when it was acquired by Twitter back in 2020. I admire her transparency as she talks with me about her journey to break the cycle of poverty that she grew up in and why her curiosity has driven her forward at such an impressive speed. We discuss what it’s like to consider selling your company and what happens after your business gets acquired. She is aligned, grounded, and a deep thinker. It was a pleasure to sit down with her and explore the entrepreneurial journey with her.

Listen in as we talk about the inner journey of an entrepreneur, why launches are really important in business, and why we should never work in stealth mode.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

At every step along the way, I just followed what I was really deeply curious about.” – Esther Crawford

Show Notes:

  • How the inspiration to Pivot came from her Pre-Teen Daughter
  • It’s OK not to know everything; Their FIRST Idea FAILED
  • How DOUBT clouded her thoughts right before they Pivoted to their BIG IDEA
  • The DANGERS of Stealth Mode and WHY Launching in “PUBLIC” is better & FASTER
  • Why the FEEDBACK Loop is critical to an entrepreneur
  • What growing up in a cycle of extreme POVERTY taught her
  • The “Process” of selling her App to TWITTER
  • The STORY of her Name:  This is so POWERFUL
  • Her BEST Advice when making the decision to take the entrepreneurial JOURNEY
  • And so much more!!!

The reality of building something and launching something requires that you get feedback.” – Esther Crawford

Connect with Esther Crawford:

LinkedIn | Instagram | Twitter

I learned a lot of things on the ground and on the fly versus having had the background in school or in my family.” – Esther Crawford

Rosie O’Neill – How Sugarfina Has Achieved Explosive Growth Over The Past 450 Days

| By Joy Chudacoff Leave a Comment

Rosie O'Neill on She's Got Moxie with Joy Chudacoff

**Rosie O’Neill is the FIRST in a series of ENCORE podcast interviews we will be conducting over the next few months. We’ve been closely watching the growth of some of the women we’ve had on the show before and we’re inviting back guests who are having explosive growth and are willing to share the journey with you.

Rosie O’Neill, is an entrepreneur with a major sweet tooth for business. I had Rosie on ‘She’s Got Moxie’ back on November 15, 2017, and that episode is still today one of our most popular. Since my last interview with Rosie, (about 450 days ago), Sugarfina has grown tremendously. Today, she shares with us what business has been like and how the company has exploded with growth so quickly.

In July 2012, along with her co-founder and fiancé (now hubby) Josh Resnick, Rosie launched Sugarfina, a luxury candy boutique for grown-ups featuring the finest confections from artisan candy makers around the world. Best known for Champagne and Rosé-infused gummy bears, Sugarfina has been named one of the “World’s 50 Most Innovative Companies” and “World’s 10 Most Innovative Retailers” by Fast Company as it disrupts the $200B confections industry. Sugarfina has also made the list of the “World’s Most Beautiful Candy Shops” by Architectural Digest.

 

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

I certainly have those days where I start to go into the negative self-talk, but I’m trying to be much better about catching it and turning it around. And basically, the same advice that I would give to a female entrepreneur friend, I try to give that to myself. Sometimes we’re harder on ourselves than we would be to a friend.” – Rosie O’Neill

Show Notes:

  • What’s happened in the last 450 days (it’s quite Remarkable)
  • The strategy they’ve used to grow beyond physical locations to get into the hands of their target consumer
  • The difference between hiring for the “RIGHT NOW” versus Hiring for Future Growth (Brilliant!)
  • Her Biggest Challenge (“it’s always the same”)
  • DAILY rituals have contributed to her success as a CEO and Co-Founder
  • How she handles the really tough “I’m not sure if I can go on” days
  • Her quick decision-making process
  • The things she’s outsourced in her life (this was a humorous moment for sure!)
  • Her BEST Advice for women entrepreneurs who are in the sweet spot of scaling

Do your most dreaded task first thing in the morning. It is basically like wake-up and do that disgusted ‘ugh, I can’t wait to get it over with’ thing.” – Rosie O’Neill

Connect with Rosie O'Neill:

LinkedIn | Instagram | Twitter | Sugarfina  |  Instagram |  Facebook

I am a big believer that you’ve got to focus on two or three things and do those things really well before you start to focus on the next thing.” – Rosie O’Neill

Barbara Huson – From a Simple Freelance Journalist Assignment to Becoming a Bestselling Author, Teacher & Wealth Coach for Women

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After learning her husband had a gambling problem and left her with a few children and a million dollars in debt, Barbara Huson knew she needed to get smart about one thing: MONEY.

Shortly after this, Barbara was given a free-lance journalist assignment to interview women who were smart with their money. This assignment changed her life and became a catalyst for her career as a women's wealth and power expert.

Barbara is the bestselling author of Secrets for Six-Figure Women, Prince Charming Isn't Coming as well as four other amazing books about women and wealth. She has been featured on Good Morning America, The View, Extra, The O'Reilly Report, and many times on CNN, MSNBC, CNBC, Fox News, PBS and NPR, as well as the New York Times, and USA Today.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Spend less, save more, and invest wisely. And THIS is where I think we as women get tripped up.” – Barbara Huson

Show Notes:

  • The SECRET to wealth for women
  • The 3 Types of Wealth “Work” Women Must do (GREAT!)
  • 3 Everyday Steps you can take to change your relationship with money (this is PURE GOLD – my favorite part of the interview)
  • How to break through fear about money
  • Advice that Barbara hears being given and strongly disagrees with
  • How to be STRATEGIC about your decisions
  • The importance of investing
  • Barbara’s SUPERPOWER

I have a sign that I made with crayons in front of my desk. It says, ‘do what you fear, that’s how you grow’.” – Barbara Huson

Connect with Barbara Huson:

Facebook | YouTube | Twitter | Barbara Huson

I’ll tell you something. I’ve been doing this for 25 years. Problems with money are NEVER about money.” – Barbara Huson

Smart Women Twitter

| By Joy Chudacoff Leave a Comment

“Joy, do you Twitter?” When I first heard this question about 8 months ago, I didn’t know if they were talking about my sex life or maybe I’d missed the latest fitness trend that promises to help you lose 10 lbs. in 2 days! I was being interviewed via the phone and during one of the commercial breaks the interviewer asked me this question. twitter-logoI actually had no idea what she was talking about so I replied, “I’m looking into it.”

Later, I asked Lynne, my virtual assistant, what the heck Twitter was and her reply: “Oh, yes Joy, you should be doing that!” In the last 2 weeks, I’ve been asked by women in my Success Circles, private clients and friends about Twitter so that got me thinking: I bet there are a lot of women out there who are wondering what I was wondering about 8 months ago: “What is Twitter and why should I tweet?”

Twitter is an online social networking tool. Still don’t get it? Neither did I—until about 6 months ago. Think of it like this. It’s sort of like an online networking meeting 24 hours a day/7days a week where you can potentially meet new clients for your business.

When I finally took a look at www.Twitter.com at first I could not believe that anyone would waste time recording an answer to a really simple question: “What are you doing?” Yep, that’s right. You log on, answer this really simple question with one challenge: You can only type 140 characters.

I am by no means an expert on Twitter, however I use it now on a regular basis. And guess what? It’s working. I’ve met some amazing women on Twitter. I’ve learned new and interesting things from some of the people I’m following and it’s increasing my business just by answering this one question: “What are you doing?”

Here are four reasons why Smart Women should Twitter:

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