How to Create Masterful Connections That Generate High-Caliber, Profitable Referrals

October 15, 2019 | By Joy Chudacoff Leave a Comment

I was speaking with a new client recently and I inquired on how she found me. “I was given the name of three people and you were the only one that followed up.”

You may be so close to landing your next BIG juicy red-apple client and you don’t even realize it. You may be missing one essential (easy) step to help you stand out in your industry. Follow-up.

On today’s episode of my award-winning podcast, ‘She’s Got Moxie’, I’m sharing a replay of a teleclass I did earlier this year, “How to Create Masterful Connections That Generate High-Caliber, Profitable Referrals.”

Follow-up is something that anyone can do. It doesn’t matter how much (or how little) education you have, it doesn’t discriminate, and it levels the playing field.

Here’s another (deeper) reason I think people don’t follow-up: Fear of failure. “If I don’t follow-up, I’ll be spared the feeling of rejection.”

I’ve never achieved Big LEAPS in my business from social media or sitting at my desk staring into my laptop. The big income leaps (think 25% – 50%) have been directly related to networking and cultivating collaborative relationships.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

This episode is chock full of great tips and tricks. I’ll share:

The difference between accepting any client that tends to fall into your lap or going after what I call those juicy red-apple clients (this makes an impact on the quality of your day and the ability to live in your genius)
Why social media is critical and also how it can cripple you
My step-by-step process that has generated over 1M in my businesses over the last near 3 decades.
How one lunch meeting has brought in 80K alone using these simple tools
And much, much more….

Max Kater – Creating a Solution to Her Son’s Allergy as The Co-founder of Murchison-Hume Plant-Based Cleaning Supplies

October 9, 2019 | By Freedom Leave a Comment

My guest today, Max Kater, started her business because her son was having allergic reactions to their bathroom cleaning products and she knew that she had to do something.

With that, Max co-founded Murchison-Hume. Their Mission: We want to make products that are safe for people and planet, truly effective, beautiful to look at and a pleasure to use.

It took Max four years to “crack the code” on safe home cleaners but she finally figured out a formula that actually works.

On today’s show, Max talks about how she got started, staying aligned with their brand’s values, her biggest challenges and how she got through them, and much more.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

You have to really take stock and say ‘would I do this if I’m not going to see a salary for let’s say – the next 10 weeks or really 10 months’.” – Max Kater

Show Notes:

The moment she knew she was on to something: “Honey, you better get yourself a little setup!”
A Step-by-Step Approach to get more visibility in the Media
How a hiring issue turned into a HUGE challenge for Murchison-Hume and nearly cost her the entire business (it took 18 months to recover)
Her BEST productivity tip (you don’t need any fancy technology for this one!)
How Max’s previous career as an editor has helped her as a business owner
Her GENIUS move to nail exactly who their core client is and analyze exactly what products to offer
Why the idea of balance is B.S. as a mother and entrepreneur

None of us really achieve that perfect balance. I haven’t met her yet, so if you do, please tell me.” – Max Kater

Connect with Max Kater:

Facebook | Instagram | Twitter | Murchison-Hume

When sending your products to editors – just send the product so they can try it with a tiny blurb about why it is great.” – Max Kater

Amanda Tress – Founder/CEO of The FASTer Way to Fat Loss – From 11 Clients to Now Serving 110K Clients in Just 3.5 Years

October 2, 2019 | By Joy Chudacoff Leave a Comment

I’m over the moon to share my guest, Amanda Tress, with you today.

Amanda is the Founder & CEO of The FASTer Way to Fat Loss –the premier virtual intermittent fasting fitness and nutrition program. She teaches her clients how to burn fat and live a truly healthy lifestyle through intermittent fasting, carb cycling, macro tracking, whole food nutrition, and strategic workouts.

Amanda started The FASTer Way just 3.5 years ago with 11 people, and now the program has more than 110,000 clients who are thriving!

On today’s show, Amanda talks all about how she has grown and scaled her business. She gets very transparent with me about what her journey has been like and the #1 skill entrepreneurs MUST possess to succeed, and much more.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

I had 11 people in my first round of the FASTer way, they had incredible results and I immediately turned around and said ‘hey listen, I want to get this program into more households – will you help me?’.” – Amanda Tress

Show Notes:

Amanda’s simple “secret” to creating a brand that’s truly becoming a movement
How a visit to Lexington, Kentucky to see 20 women (which turned into 150 women) opened her eyes wide
How Amanda gained influencers and developed her marketing technique
Why “micro-influencers” are the key to early growth
Amanda could have 70,000 certified coaches and instead has 1700 – why she chooses to keep it small
Amanda’s very FIRST Steps to create a multi-million dollar brand in just 3.5 years
Amanda’s strategies to getting through the “dark, painful” days
How Amanda has GROWN and SCALED her business
The #1 Attribute a candidate must have to be considered for a spot on the FASTer Way Team
Why Amanda has decided NOT to raise money for the company
The #1 skill entrepreneurs MUST possess to succeed
Amanda’s tips on how to juggle raising a family (she has three children under the age of 10) while running a company experiencing rocket-ship growth
What Amanda has “concerns” about in the world of female entrepreneurship right now
And much, much more!

The best professional development out there is to be a business owner.” – Amanda Tress

Connect with Amanda Tress:

Facebook | Instagram | FASTer Way to Fat Loss

If you can develop interested in middle-America with little to no marketing then you must have a good product.” – Amanda Tress

Julie Deane – She Took 600 Pounds and Turned It Into a Company Valued at 40 Million Pounds Making Satchels

September 18, 2019 | By Joy Chudacoff Leave a Comment

I’m so excited to share this humorous, transparent, Encore Interview with Julie Deane, Founder/CEO of Cambridge Satchel. If you haven’t heard her past interviews on my podcast, I invite you to go back and listen because they are a few of the most popular episodes we’ve ever done!

We’re bringing Julie Deane back on the show today because her company, Cambridge Satchel, has had tremendous growth over the past 18 months, but not without challenges and I needed to pick her brain on how she did it.

On today’s show, Julie talks about what it really means to scale a business, when you should let go, and how to take the reins of your company back if things stray from your vision, and much more.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

It was the fact that we did everything differently from the big corporates around us, and that’s why they couldn’t compete with us. Because they never knew where we were going to come from next.” – Julie Deane

Show Notes:

WHY she needed to start a business in the first place – she had a real need
She had 600 pounds to invest; she needed 24,000 pounds – in 8 weeks. Yikes!
The FIRST step she took – so simple you’ll be shocked
The ONE THING to keep with you forever as an entrepreneur
The WORST thing that can happen to an entrepreneur
How she reclaimed the culture that made Cambridge Satchel an overnight success
The GRASSROOTS marketing that Cambridge Satchel has developed in the past 18 months
Julie’s SILVER BULLETS for getting through the hard days
And much, much more

It is a very strange smoke and mirrors kind of world that was not for us.” – Julie Deane

Connect with Julie Deane:

Facebook | Instagram | Twitter | Cambridge Satchel

I’m not going to let myself feel like a failure because what this company was set to do was to send my kids to a great school. And they have gone to a great school, so it did that.” – Julie Deane

Gail Schenbaum – Achieving Massive Growth with the Umergency App in the Last 18 Months

August 28, 2019 | By Joy Chudacoff Leave a Comment

This week, I’m having Gail Schenbaum, Founder & CEO of Umergency, back on the show as one of my encore interviews!

Gail was first on She’s Got Moxie in March 2018 to talk about how she created the Umergency app for college students and their parents’ in emergency situations.

After receiving a middle of the night phone call from her own daughter (who was in an ambulance) while she was across the country attending college, Gail knew that she had to do something to make it easier for parents to get in touch with their kids in emergency situations.

The Umergency app prepares and empowers college students, their parents, and extended families with the real-time tools they need to navigate through any emergency, health or safety situation at the touch of a button.

The content is college-specific, and comes pre-loaded with data for over 1200 colleges, including local emergency services, on-campus resources, trusted contacts, a GPS enabled urgent alert beacon, built-in access to national crisis hotlines, and the ability to upload secure copies of students’ insurance card and signed medical consent form.

Umergency removes confusion and chaos from an urgent situation, before it happens.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

You still have to go back and trust your gut. But many times, people who know a lot in a certain area bring many ‘aha’ moments to you.” – Gail Schenbaum

Show Notes:

How Umergency has achieved massive growth in the last 18 months
The staggering statistics about college students and ER visits and what parents really need to know
The creative “gorilla marketing” that Gail is using to gain brand awareness for the Umergency App
Gail discusses the things you must do to get your product or service in the hands of the right consumer
Gail’s BIGGEST CHALLENGE and how she gets through it
The SECRET TOOL that has positively influenced Gail’s life
Why Gail ASKS for advice often
The ADVICE she would give to entrepreneurs who are experiencing growth
How she makes DECISIONS for the business
And much, much more…

No matter how fast you’re moving, don’t forget to take time to plan. Because you can get lost in the details (especially with technology) and there is so many moving parts.” – Gail Schenbaum

Connect with Gail Schenbaum:

Facebook | Instagram | Twitter | Umergency

What really helps me is to connect with other entrepreneurs who are going through similar stuff.” – Gail Schenbaum

Christina Stembel, Founder/CEO, Farmgirl Flowers – A $30 Million Business Started with $49,000 in Savings

August 21, 2019 | By Joy Chudacoff Leave a Comment

You do not want to miss this interview.

Originally from Indiana, Christina Stembel found herself in Silicon Valley where it seemed everyone was an entrepreneur. It was while investigating why flowers are so expensive for her employer at the time, Christina started to see potential big bucks in the flower industry. No college degree but she did have 49K in savings and that’s how Farmgirl Flowers was planted firmly in the ground.

Christina shares all of her tips and transparent insights on how she grew Farmgirl Flowers from nothing to an estimated projected 30M this year. She talks about her grassroots marketing that has grown the company, why and how to get started without investor money, and much more.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

I wanted to take an industry and be either the first innovator or the first one doing it a completely different way.” – Christina Stembel

Show Notes:

CURIOSITY does not kill the cat; This is how Christina started out
The SURPRISING thing that happened when she was down to her last $411
Smart, Simple, Effective Tips for Grass Roots MARKETING – Truly Brilliant
The Two Most ESSENTIAL Skills You Must Develop if You Want to Grow and Scale
Bank and credit card tips for FUNDING your business
Why women should STOP waiting for investor money in most cases
How she reacted when someone told her to STUNT her Growth and “wait for the industry to catch up to her”

I wanted to test the market. I did not want to give up a decade of my life for something that was never going to work.” – Christina Stembel

Connect with Christina Stembel:

Facebook | Instagram | Twitter | Farmgirl Flowers

I pivot all the time. We listen to our customers.” – Christina Stembel

Kelly Love – How a Summer “Detox” With Her BFF From College Led to The Start of Branch Basics

August 14, 2019 | By Joy Chudacoff Leave a Comment

When Kelly Love’s college roommate, Allison Evans, started having health problems, which led to lots of medications with little or no relief, Kelly was concerned.

After graduation, Kelly and Allison decided to spend the summer with Allison’s “Aunt Marilee” doing a “detox.” Their eyes were opened wide when they began to learn about the harmful chemicals that people are exposed to everyday. It was during this summer experience, the three of them decided to start Branch Basics – a non-toxic cleaning product company to create a healthy home.

On today’s show, Kelly gets very vulnerable and transparent about her entrepreneurial journey thus far. She talks about what it was like to partner with her college roommate, how the company survived their biggest challenge (they even had to close for a bit), her advice on managing cash flow + more.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

It is totally ok to figure it out as you go.” – Kelly Love

Show Notes:

Their philosophy on the easiest way to take that FIRST step to living a healthy life
Their initial product was an enormous success….until it wasn’t
How they handled the embarrassment of having to close their doors and what they did next that has created BLOCKBUSTER success today (MOST people would have given up)
How Branch Basics is riding the “minimalist” movement
Tips for finding the right manufacturer for your product
The BEST decision they’ve ever made after re-launching the company
How to handle CASH Flow decisions; simple, smart advice
The words of wisdom she wished someone would have shared with her early on – PURE GOLD

It needed to work as well or better than the conventional product or else people weren’t going to stick to it.” – Kelly Love

Connect with Kelly Love:

Facebook | Instagram | Twitter | Branch Basics

Just getting started and knowing that you’re going to improve over time is key.” – Kelly Love

Carly Stein – How a Chance Encounter With a European Pharmacist Turned Into The #1 Cold & Flu Product on Amazon

August 7, 2019 | By Joy Chudacoff Leave a Comment

My guest Carly Stein was studying abroad when a bout of chronic tonsillitis sent her to a pharmacy in search of a cure. What she learned was kind of a miracle.

Carly is the CEO and founder of BeeKeeper’s Naturals, a company committed to “reinventing the medicine cabinet” through the healing power of bees. Her product for colds & flu is currently #1 on Amazon and she’s been recognized as a game-changing entrepreneur on the 2019 Forbes 30 Under 30 list.

On today’s show, Carly talks about how to build a loyal customer base and a robust social media following, why bees have medicinal properties, how she has overcome her biggest challenges, how she has built an amazing team of loyal and passionate people and much more.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

The amazing thing is that everything is so accessible. Every single one of us can figure it out.” – Carly Stein

Show Notes:

The FIRST step she took to give the business traction
Her SIMPLE, SIMPLE strategies to build a loyal following and awareness – “I didn’t know anything!”
Refreshing, easy to follow grass roots strategies
How to use SOCIAL MEDIA to help build your business – she should know. Her Instagram boasts over 100K followers!
Why bees have medicinal properties
She didn’t allow an inquiry from LinkedIn to throw her; instead she figured it out
The MINDSET to adopt when building a new business
How Carly overcame the biggest challenge in her business
Cash flow tips on how to handle the fluctuation in sales when you are marketing a product
Advice she doesn’t agree with in the start-up arena
The surprising new app to help with workflow
Tips for building a great A+ TEAM

What you’re doing at every single step every single day is building muscle memory. The muscle memory that you’re building is how to respond to challenges with resilience.” – Carly Stein

Connect with Carly Stein:

Facebook | Instagram | Twitter | BeeKeeper’s Naturals

I know that failure is not the end of a line for me. It is just a red flag that is showing me to go a different way.” – Carly Stein

Kate Torgersen – From a 4-Day Business Trip Disaster to Becoming The Founder & Creator of Milk Stork

May 8, 2019 | By Joy Chudacoff Leave a Comment

When she was detained by TSA after a business trip and asked to drain the ice around her carry-on breast milk bag before she could enter the plane, Kate Torgersen knew she had to do something. Kate knew she wasn’t the only working mom dealing with this. She’d heard horror stories about moms in broom closets at the office pumping milk and she saw the need.

The day after that disastrous event, Kate Torgersen decided to create Milk Stork, the FIRST and ONLY breast milk travel solution for working moms. She called her dad with the business idea to provide a service to help mothers easily ship their breast milk home, and with that, the idea was born.

Kate’s mom-led innovation and entrepreneurship have been chronicled in publications such as the Harvard Business Review, New York Magazine, Lifehacker, Fortune and Travel + Leisure.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

My north star for the whole thing was that it had to be a two minute experience for moms in the hotel room and it had to be a two-minute experience placing an order.” – Kate Torgersen

Show Notes:

Kate knew she needed a “2-minute experience” for her idea to work
How she took her “DISRUPTIVE” idea and broke it down into manageable pieces in the beginning
The moment she knew she was on to something….it was right after she “flipped the switch”
Milk Stork was a side hustle for three years….she kept her day job at Cliff Bar for a long time (true inspiration for women who have a business idea but they aren’t quite ready to leave their day job)
The surprise phone call Kate received while in her mini-van that changed EVERYTHING
How Milk Stork tapped into an ENTERPRISE market
The KEY to gaining TRACTION
What it means to be a “painkiller not a vitamin” – BRILLIANT
Her Cash Flow Metaphor – GENIUS
What Kate does to recover from entrepreneurial fatigue
WHY she went about hiring differently than most other companies
The BIG Difference in having a career and owning a business
The advice she wished someone would have shared with her early on

If you don’t have good operations in place, traction can become a problem.” – Kate Torgersen

Connect with Kate Torgersen:

Facebook | Instagram | LinkedIn | Milk Stork

Once we launched and got that first order, I knew that was never going to be quitting. There was no quitting because once you get traction you can’t quit. It is kind of like being a parent. Once you give birth, there is not really an ‘out’.” – Kate Torgersen

Gail Becker – On Track to $100 Million in Just Two Years….Selling Cauliflower

May 1, 2019 | By Joy Chudacoff Leave a Comment

She had no food or nutrition experience. What she did have was two sons with Celiac disease. This is another Epic Encore interview with Gail Becker, the genius, Founder and CEO of Caulipower, a company that offers tasty, affordable and nutritious alternatives to highly-processed foods.

CAULIPOWER is on track to reach $100 million this year and her pizzas are in 22,000 retail stores… on their 2nd BIRTHDAY!!! They’ve had explosive growth in the last 575 days (since she was FIRST on the show) and Gail gets real, raw and transparent about her journey so far. She’s both funny and serious about her path and her attitude is infectious.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

When you become an entrepreneur, you are betting on yourself – hook, line and sinker.” – Gail Becker

Show Notes:

The people she listens to most when deciding on new product lines
Her BEST Advice on how to handle fast & furious business growth
Her perspective on how to build an A+ Team
The Challenges that go along with being a Disrupter in your industry
Gail admits she has DAILY Struggles as an entrepreneur and how she copes
What really drives her (it’s not about Money for her)
Why a personal mission is important in business
How she went from a high-paying successful career one day to making nothing the next

You have to have people that are as passionate about the business as you are.” – Gail Becker

Connect with Gail Becker:

Facebook | Instagram | Twitter | CAULIPOWER

Always know what you don’t know and hire against that.” – Gail Becker

Max Kater – Creating a Solution to Her Son’s Allergy as The Co-founder of Murchison-Hume Plant-Based Cleaning Supplies

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Show Notes:

Connect with Max Kater:

Amanda Tress – Founder/CEO of The FASTer Way to Fat Loss – From 11 Clients to Now Serving 110K Clients in Just 3.5 Years

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Show Notes:

Connect with Amanda Tress:

Julie Deane – She Took 600 Pounds and Turned It Into a Company Valued at 40 Million Pounds Making Satchels

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Show Notes:

Connect with Julie Deane:

Christina Stembel, Founder/CEO, Farmgirl Flowers – A $30 Million Business Started with $49,000 in Savings

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Show Notes:

Connect with Christina Stembel:

Kelly Love – How a Summer “Detox” With Her BFF From College Led to The Start of Branch Basics

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Show Notes:

Connect with Kelly Love:

Kate Torgersen – From a 4-Day Business Trip Disaster to Becoming The Founder & Creator of Milk Stork

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Show Notes:

Connect with Kate Torgersen:

Gail Becker – On Track to $100 Million in Just Two Years….Selling Cauliflower

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Show Notes:

Connect with Gail Becker:

Strategy & Consulting

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