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Emily Groden – How Watching a Netflix Food Show Led This Attorney Away From The Courtroom & Into The Kitchen

January 20, 2021 | By Joy Chudacoff Leave a Comment

Emily Groden on She's Got Moxie with Joy Chudacoff

My guest today, Emily Groden, Founder & CEO of Evergreen, typically worked late at her law office in Chicago most nights, however, one evening she found herself at home watching a food show on Netflix.

What happened next changed the entire course of her career…and it involved sending a “cold” email to someone.

Fast forward to today, Evergreen, launched in early March 2020, in the midst of the pandemic, and is now in more than 49 Whole Foods locations in the Midwest, as well as many other Midwest stores.

On today’s show, Emily tells us all about her emotional journey of being in a start-up, why she started to distrust processed food, and how the show Chef’s Table changed her life. She talks about the importance of endurance, how her professional swimming background helped her in her life, and much more.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

I feel really lucky to have worked in a start-up environment prior to starting Evergreen myself.” – Emily Groden

Show Notes:

  • The story of how a late night “COLD” email changed her career trajectory
  • Why you should pay attention to CLUES (she had them along the way but ignored them)
  • The QUESTION you need to ask yourself before every business move
  • The story of the LAUNCH moment (a paper bag, paper plates, utensils and her toaster)
  • The QUICK decision she made when ALL Manufacturers said “NO”
  • Simple, NO-COST Tips on gaining Brand Awareness in a Start-up
  • How she gets through the really tough days – she shares the “Emotional Journey U”
  • Her Best ADVICE on just getting started (it involves a homemade jam story)

Building a start-up business is not a sprint, is a marathon.” – Emily Groden

Connect with Emily Groden:

Facebook | Instagram | Twitter | Evergreen

Define your principles on day one and then stick to them.” – Emily Groden

Carly Stein – How a Chance Encounter With a European Pharmacist Turned Into The #1 Cold & Flu Product on Amazon

August 7, 2019 | By Joy Chudacoff Leave a Comment

Carly Stein on She's Got Moxie with Joy Chudacoff

My guest Carly Stein was studying abroad when a bout of chronic tonsillitis sent her to a pharmacy in search of a cure. What she learned was kind of a miracle.

Carly is the CEO and founder of BeeKeeper’s Naturals, a company committed to “reinventing the medicine cabinet” through the healing power of bees. Her product for colds & flu is currently #1 on Amazon and she’s been recognized as a game-changing entrepreneur on the 2019 Forbes 30 Under 30 list.

On today’s show, Carly talks about how to build a loyal customer base and a robust social media following, why bees have medicinal properties, how she has overcome her biggest challenges, how she has built an amazing team of loyal and passionate people and much more.

 

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

The amazing thing is that everything is so accessible. Every single one of us can figure it out.” – Carly Stein

Show Notes:

  • The FIRST step she took to give the business traction
  • Her SIMPLE, SIMPLE strategies to build a loyal following and awareness – “I didn’t know anything!”
  • Refreshing, easy to follow grass roots strategies
  • How to use SOCIAL MEDIA to help build your business – she should know. Her Instagram boasts over 100K followers!
  • Why bees have medicinal properties
  • She didn’t allow an inquiry from LinkedIn to throw her; instead she figured it out
  • The MINDSET to adopt when building a new business
  • How Carly overcame the biggest challenge in her business
  • Cash flow tips on how to handle the fluctuation in sales when you are marketing a product
  • Advice she doesn’t agree with in the start-up arena
  • The surprising new app to help with workflow
  • Tips for building a great A+ TEAM

What you’re doing at every single step every single day is building muscle memory. The muscle memory that you’re building is how to respond to challenges with resilience.” – Carly Stein

Connect with Carly Stein:

Facebook | Instagram | Twitter | BeeKeeper’s Naturals

I know that failure is not the end of a line for me. It is just a red flag that is showing me to go a different way.” – Carly Stein

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Imagine… finally discovering someone who truly cares about your success and believes in you. Someone who has the knowledge and a step-by-step approach to help you get clear, confident and focused on your vision and dream as a woman entrepreneur. Learn More

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