My guest today, Emily Groden, Founder & CEO of Evergreen, typically worked late at her law office in Chicago most nights, however, one evening she found herself at home watching a food show on Netflix.
What happened next changed the entire course of her career…and it involved sending a “cold” email to someone.
Fast forward to today, Evergreen, launched in early March 2020, in the midst of the pandemic, and is now in more than 49 Whole Foods locations in the Midwest, as well as many other Midwest stores.
On today’s show, Emily tells us all about her emotional journey of being in a start-up, why she started to distrust processed food, and how the show Chef’s Table changed her life. She talks about the importance of endurance, how her professional swimming background helped her in her life, and much more.
You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!
I feel really lucky to have worked in a start-up environment prior to starting Evergreen myself.” – Emily Groden
Show Notes:
- The story of how a late night “COLD” email changed her career trajectory
- Why you should pay attention to CLUES (she had them along the way but ignored them)
- The QUESTION you need to ask yourself before every business move
- The story of the LAUNCH moment (a paper bag, paper plates, utensils and her toaster)
- The QUICK decision she made when ALL Manufacturers said “NO”
- Simple, NO-COST Tips on gaining Brand Awareness in a Start-up
- How she gets through the really tough days – she shares the “Emotional Journey U”
- Her Best ADVICE on just getting started (it involves a homemade jam story)
Building a start-up business is not a sprint, is a marathon.” – Emily Groden
Connect with Emily Groden:
Facebook | Instagram | Twitter | Evergreen
Define your principles on day one and then stick to them.” – Emily Groden
My guest today, Dr. Heather Kunen, is a Co-Founder of Beam Street Dentistry.
Recently, someone I care deeply about, nearly missed an opportunity that COULD affect their potential future. You know what the error was? Lack of follow-up. Follow-up is something that anyone can do. It doesn’t matter how much (or how little) education you have, it doesn’t discriminate, and it levels the playing field.
That’s why I’m opening up my calendar during July, while I’m in the beautiful, peaceful, mountains of Park City, Utah, to meet with a few women entrepreneurs who understand the importance of getting out of the day-to-day of running their business and retreating in a calm, serene environment that gives them the opportunity to think bigger, more expansive, more strategic about their next moves and desire a ‘thinking’ partner to help them along the way.
