Sometimes when we begin our entrepreneurial journey, we create a business with a product or service that we are passionate about. We set our business up and design it in a way that best meets our needs. This is part of the entrepreneurial dream, but sometimes there can be a flaw in this system. We, as entrepreneurs, must always remember that we are providing a product or service for whom? The customer!
I read an article recently that Home Depot discovered they were not serving their customers in certain geographic areas well. Management noticed there were a large number of lawn mowers sitting on their warehouse floors in Arizona. If you think about it, lawn mowers in a desert climate don’t make a lot of sense, do they? Home Depot had to take a look at where their stores are located and tailor the products they offered to the local consumers. If Home Depot can make this kind of error, is it possible you could as well?