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Rosie O’Neill – This Entrepreneur Has a Major Sweet Tooth

November 15, 2017 | By Joy Chudacoff Leave a Comment

Rosie O'Neill on She's Got Moxie with Joy Chudacoff

My guest today, Rosie O’Neill is an entrepreneur with a major sweet tooth. She is the Co-Founder and Chief Creative Officer of Sugarfina, a luxury candy boutique that started in Beverly Hills. Inspired by a screening of Willy Wonka and the Chocolate Factory on a third date with her boyfriend (and now hubby), Rosie and Josh dreamed up a candy boutique for grown-ups.

Named “One of the Most Beautiful Candy Shops” by Architectural Digest, Sugarfina is a luxury candy boutique for grownups that brings a fresh and fashionable approach to those with a sweet-tooth. Sugarfina is re-introducing the lost art of high quality artisan candies made by small-batch candy makers around the world.

Before candy, Rosie played with dolls as the Director of Marketing for Barbie at Mattel where she led a global unit that sold over 50 million dolls.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

The hardest things about running a business are cash and people. I say that if you can figure out those two things then you are ahead of pretty much everyone else.” – Rosie O'Neill

Show Notes:

  • Why she moved to a studio apartment, downsized her car and gave herself $100 a week
  • Why she left Barbie to become an entrepreneur
  • The LIGHTBULB MOMENT that led to Sugarfina’s success
  • How to deal with cash flow
  • Why Rosie EATS a FROG every morning for breakfast
  • What’s it like to work with your HUBBY
  • Why Rosie stays open to RISK
  • TIPS on how to HIRE the Right people

You really should be hiring people as though you are going to be spending most of your life with them, because you are going to be spending a good amount of your week with them.” – Rosie O'Neill

Connect with Rosie O'Neill:

Facebook | Instagram | Twitter | Sugarfina

Even if you don’t make it, and even if you kinda fall back on this place where you don’t have a lot of money, you can still be very happy.” – Rosie O'Neill

Smart Women Get Uncomfortable

August 21, 2008 | By Joy Chudacoff Leave a Comment

I’m 48 years old and I have never been on ice skates.  That is, until yesterday.  My 5½-year-old daughter, Jenna, has taken an interest in ice skating and I typically take her to the ice arena here in Park City where we are on vacation. I watch her skate while listening to the most incredible music they are playing on the sound system (CC Revival and the soundtrack from The Big Chill). 

Every time we go, Jenna always asks me, “Mom, when are you going to ice skate with me?”  And my answer has been, “Oh, maybe next time.”   Yesterday, Jenna asked her usual question and as I prepared myself to give her the typical answer, she quickly spoke up and said, “Mom, please, please, skate today!” 

I finally admitted to Jenna that I had never been on ice skates before.  Jenna’s answer:  “Mom, it’s easy—I’ll teach you!”  And so there was nothing left to do but rent the skates and prepare myself for what I thought would be a dreadful outcome.

My heart was racing as I approached the ice on unsteady skates.  Another woman could sense my apprehension. The absolute look of terror on my face was probably also a clue!  She shared with me that there was another entrance to the ice rink that had “wider rails to hold onto.”  And hold onto the rails, I did! Clutching every step of the way in the beginning! 

When you are faced with something new in your life, you have two choices:  Yes, to learning something new and getting out of your comfort zone; or No, I’m going to stay exactly where I am.  Being uncomfortable or unsure of yourself and your abilities is no fun. It holds the possibility of making mistakes that others can see and being unsure of the outcome—two things that we want to avoid at all costs.  Let me ask you a question: What is it costing you?  What is your unwillingness to explore and discover something new costing you along the way?  I can tell you that if I had not rented those skates and joined my daughter on the ice, the cost of not having the experience would have been high—possibly priceless.

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