When today’s guest Trish Healy read Celia’s (the 12-year-old daughter she and her husband were fostering at the time) wish list and saw she most wanted a sleepover party, it was a life-changing moment. WonderTent Parties was born and now five years later, the business has expanded from sleepovers to events and experiences for both children and adults.
In this episode, Trish shares her struggle to acknowledge that she didn’t need to wear all the hats in her new business and how referrals hugely benefited her business growth in the early days. We discuss marketing tips for growing your new business and explain who you should listen to the most in business.
Listen to this episode to learn how to best reach your target audience as a new business, ways to incorporate philanthropy into your business model, and some of Trish’s favorite tips for managing bad days at work.
You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!
People wanted to stay home but they still wanted to have an experience.” – Trish Healy
Show Notes:
- The beautiful, inspiring story of WonderTent Parties
- WHO you should Lean in & LISTEN to in Business
- PURE GOLD: Advice for what to do on the really TOUGH Days
- Learn about KIDSAVE, an incredible non-profit committed to helping Foster Youth find Forever Homes
- Tips on reaching your TARGET audience
- Incorporating philanthropy into your business model
- Her TRUCK DRIVING Moment
- The worst startup advice Trish hears
The biggest challenge has been juggling everything.” – Trish Healy
Connect with Trish Healy:
LinkedIn | Instagram | Facebook | Wondertent Parties
The challenges that come will come not because of your gender, so eliminate that as a reason.” – Trish Healy
Recently, someone I care deeply about, nearly missed an opportunity that COULD affect their potential future. You know what the error was? Lack of follow-up. Follow-up is something that anyone can do. It doesn't matter how much (or how little) education you have, it doesn't discriminate, and it levels the playing field.
Today, I want to share a very important critical moment when your client really needs you. This is the one moment I find many entrepreneurs shying away from and it's crucial to your long-term relationship and potential future referrals.
In my work with women, a frequent question is, “How important is it for me to finely niche my marketing message?” My answer is always, “Extremely important.” The reason is 3-fold:
little league baseball team was defeated—badly. At one point, I looked at another mom and said, “Please let the bloodshed end!” After the game, the coach brought the team into the dugout to review what worked and what didn’t work. He began with a review of the other team’s performance. One boy piped in, “They sure hit well when they were at bat.” Another boy said, “And they were good at stealing bases!” This got me thinking about how Smart Women need a good offense to win this game we call entrepreneurship.
