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The Dangers of Canceling 2020
Thinking about “canceling 2020?” I invite you to reconsider.
This episode is from an Instagram LIVE I did last week about the “dangers of canceling 2020.” There was such an overwhelming response that I decided to make it into a podcast episode.
You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!
Entrepreneurship is not just about freedom and flexibility, entrepreneurship is about your willingness to solve problems and the quest to make your impact.” – Joy Chudacoff
Show Notes:
- 3 Specific Reasons why staying the course in this last quarter is Key to your business
- A Personal Story from 1997 that I feel sure you’ll resonate with and how “canceling” would have cost me BIG
- Why your Leadership is more important now than ever
- Why it’s risky to play the “When/Then” game
In this last quarter of the year, you may stumble onto the best next thing in your business.” – Joy Chudacoff
Links Mentioned:
Leaders lead when things are at the absolute worst.” – Joy Chudacoff
The Dangers of Canceling 2020
I wanted to share the replay of an Instagram Live I did yesterday. It was spot on for a lot of women entrepreneurs and I didn’t want you to miss this very important message.
Click on the video below to listen-in:
This is EXACTLY where we’re headed in my private membership group, ALIGN online. We’re focused on finishing 2020 strong. If you’ve decided not to “cancel” 2020 and unearth the GOLD that will come out of this time for you and your business, head on over to https://smartwomensolutions.com/align-online, fill out an application and join us!
One of the many benefits of ALIGN online is our private forum. I’m in there every day offering support, business advisory and answering questions to help you move forward and finish the year strong.
We’re taking applications now so if you’d like to learn more & jump on board, contact Kathy@SmartWomenSolutions.com or call/text 310-266-0416.
Read all about ALIGN online:
SmartWomenSolutions.com/align-online
An opportunity of a lifetime. Nearly LOST.
Recently, someone I care deeply about, nearly missed an opportunity that COULD affect their potential future. You know what the error was? Lack of follow-up. Follow-up is something that anyone can do. It doesn’t matter how much (or how little) education you have, it doesn’t discriminate, and it levels the playing field.
Here’s another (deeper) reason I think people don’t follow-up: Fear of failure, Fear of the word No. “If I don’t follow-up, I’ll be spared the feeling of rejection.”
You didn’t start your business solely to make a lot of money. I know this because 100% of the women I work with and host on my podcast comment that it’s never about the money—it’s about solving a problem or filling an unmet need. Your highest contribution, in part, is bringing your creative ideas to the world.
I have never achieved Big LEAPS in my business from social media or just sitting at my desk staring into my laptop. The big income leaps (think 25% – 50%) have been born out of networking and cultivating collaborative relationships with people who embrace your genius, your highest contribution.
Critical Moment #3 – When Your Client Has a Complaint
Today, I want to share a very important critical moment when your client really needs you. This is the one moment I find many entrepreneurs shying away from and it’s crucial to your long-term relationship and potential future referrals.
When they have a complaint/want a refund – It’s often said that how you respond to an unhappy client can make or break your reputation, especially online. This is why you will see big businesses on Yelp, or Facebook, making every effort to correct mistakes and make things right with their customers in a public way. You may also see some businesses getting a little indignant on these public forums, shaming the customer, or standing their ground. I see this as a very costly mistake. It simply doesn’t look good, no matter who is right.
Smart Women, Niche Marketing and Yoga Johnny
In my work with women, a frequent question is, “How important is it for me to finely niche my marketing message?” My answer is always, “Extremely important.” The reason is 3-fold:
- You save more time because you know exactly who you’re looking for.
- You save more money because you spend your marketing budget wisely.
- When you provide a great service, you’ll get highly qualified referrals from your satisfied clients to people they know who have the same problem.
Here’s a quick case study to illustrate how effective this is:
Smart Women Have a Winning Offense
Recently my children’s 
little league baseball team was defeated—badly. At one point, I looked at another mom and said, “Please let the bloodshed end!” After the game, the coach brought the team into the dugout to review what worked and what didn’t work. He began with a review of the other team’s performance. One boy piped in, “They sure hit well when they were at bat.” Another boy said, “And they were good at stealing bases!” This got me thinking about how Smart Women need a good offense to win this game we call entrepreneurship.
Smart Women Give Their Clients an Experience
Last week, my husband
Greg and I went mobile phone shopping. I had one of those flip phones that allows you to make phone calls and that’s about it. I couldn’t email anyone or look up anything on the web. I really needed a better way to stay connected!
I’ve been with the same mobile phone company for 9 years. Hard to believe, right? I’m slow to commit but once I do, loyal to the end! So the first place I went was to my current carrier’s store to see what they had to offer. When we entered the store, there were a quite a few people waiting and so we got in line and waited our turn. Not once did anyone say, “Thanks for waiting, I’ll be with you in a moment” or “Sorry for the delay, someone will be right with you.” Nothing. No eye contact. We felt invisible. I had quite a few questions about the new phones and was anxious to get my questions answered. When it was my turn (about 20 minutes later) something happened that was shocking. The person behind the desk looked straight at us and then just turned and walked away! I was stunned and frustrated at this point.
