Recently, someone I care deeply about, nearly missed an opportunity that COULD affect their potential future. You know what the error was? Lack of follow-up. Follow-up is something that anyone can do. It doesn’t matter how much (or how little) education you have, it doesn’t discriminate, and it levels the playing field.
Here’s another (deeper) reason I think people don’t follow-up: Fear of failure, Fear of the word No. “If I don’t follow-up, I’ll be spared the feeling of rejection.”
You didn’t start your business solely to make a lot of money. I know this because 100% of the women I work with and host on my podcast comment that it’s never about the money—it’s about solving a problem or filling an unmet need. Your highest contribution, in part, is bringing your creative ideas to the world.
I have never achieved Big LEAPS in my business from social media or just sitting at my desk staring into my laptop. The big income leaps (think 25% – 50%) have been born out of networking and cultivating collaborative relationships with people who embrace your genius, your highest contribution.
Today, I want to share a very important critical moment when your client really needs you. This is the one moment I find many entrepreneurs shying away from and it’s crucial to your long-term relationship and potential future referrals.
In my work with women, a frequent question is, “How important is it for me to finely niche my marketing message?” My answer is always, “Extremely important.” The reason is 3-fold:
little league baseball team was defeated—badly. At one point, I looked at another mom and said, “Please let the bloodshed end!” After the game, the coach brought the team into the dugout to review what worked and what didn’t work. He began with a review of the other team’s performance. One boy piped in, “They sure hit well when they were at bat.” Another boy said, “And they were good at stealing bases!” This got me thinking about how Smart Women need a good offense to win this game we call entrepreneurship.
