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With Joy Chudacoff, Leading Expert on Business Success and Lifestyle Design For Women

Cathy Alessandra – Serial Entrepreneur, CEO & Founder of YES I CAN!

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Cathy Alessandra on She's Got Moxie with Joy Chudacoff

My guest today, Cathy Alessandra, is the real definition of a serial entrepreneur who has started and built several successful businesses to help women and families.

Cathy started her very first business in 1995 out of a need she saw in her community. From there, she caught the entrepreneurial “bug.”

Along the way, Cathy faced some life altering moments which included her son’s struggle with substance abuse, challenges in her marriage, and personal health concerns. She overcame those challenges by using her “YES I CAN” mantra and her daily rituals. Now, she has turned her mantra into a business, and she is currently the Founder & CEO of YES I CAN coaching.

On today’s podcast, Cathy talks all about her experience coaching women, the philosophy behind YES I CAN, her best productivity tips, and much more.

 

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

It was all built on a need of my own and figuring that other people needed it as well.” – Cathy Alessandra

Show Notes:

  • Great examples on Pivoting in business
  • The personal tools she used to move through a health challenge, her son’s substance abuse and an unraveling marriage – all at the same time
  • Cathy’s SECRET to overcoming challenges
  • The moment she got the idea to birth YES I CAN
  • Which daily routines helped her achieve success
  • Why Strategic YES’s and Abundant No’s have become a guiding light
  • Cathy’s best productivity tips as an entrepreneur
  • The Worst advice she hears in the Start-up arena

As my business has grown, I need to think ahead of the curve and outside of the box.” – Cathy Alessandra

Connect with Cathy Alessandra:

Facebook | Instagram | Twitter | Cathy Alessandra

Don’t worry about all the others. Be focused on who you are so that you attract people that are meant to work with you.” – Cathy Alessandra

Max Kater – Creating a Solution to Her Son’s Allergy as The Co-founder of Murchison-Hume Plant-Based Cleaning Supplies

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Max Kater on She's Got Moxie with Joy Chudacoff

My guest today, Max Kater, started her business because her son was having allergic reactions to their bathroom cleaning products and she knew that she had to do something.

With that, Max co-founded Murchison-Hume. Their Mission: We want to make products that are safe for people and planet, truly effective, beautiful to look at and a pleasure to use.

It took Max four years to “crack the code” on safe home cleaners but she finally figured out a formula that actually works.

On today’s show, Max talks about how she got started, staying aligned with their brand’s values, her biggest challenges and how she got through them, and much more.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

You have to really take stock and say ‘would I do this if I’m not going to see a salary for let’s say – the next 10 weeks or really 10 months’.” – Max Kater

Show Notes:

  • The moment she knew she was on to something: “Honey, you better get yourself a little setup!”
  • A Step-by-Step Approach to get more visibility in the Media
  • How a hiring issue turned into a HUGE challenge for Murchison-Hume and nearly cost her the entire business (it took 18 months to recover)
  • Her BEST productivity tip (you don’t need any fancy technology for this one!)
  • How Max’s previous career as an editor has helped her as a business owner
  • Her GENIUS move to nail exactly who their core client is and analyze exactly what products to offer
  • Why the idea of balance is B.S. as a mother and entrepreneur

None of us really achieve that perfect balance. I haven’t met her yet, so if you do, please tell me.” – Max Kater

Connect with Max Kater:

Facebook | Instagram | Twitter | Murchison-Hume

When sending your products to editors – just send the product so they can try it with a tiny blurb about why it is great.” – Max Kater

Amy Nelson – CEO/Founder, The Riveter, Coworking Spaces Built By Women for Everyone

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Amy Nelson on She's Got Moxie with Joy Chudacoff

Amy Nelson up and left her corporate job (while pregnant with her THIRD daughter) for the entrepreneurial life and came up with the idea for The Riveter, a rapidly growing co-working space company with design and membership focused on women, but open to everyone.

Amy launched The Riveter in 2017 and the brand is experiencing rapid fire growth with locations popping up almost every day in metropolitan cities across the US. The Riveter’s growth has outpaced even WeWork’s first years and The Riveter recently closed a $15 million Series A Funding Round led by Alpha Edison.

You’ll absolutely love Amy’s energy and enthusiasm as she dives into how she transitioned from a successful career in law (including work with President Obama’s National Finance Committee and President Carter’s, The Carter Center) to launching The Riveter, how being a mom has made her a BETTER entrepreneur, her best productivity tips and more.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

What I tend to do is really lean into the fact that I am a mother, rather than lean out of it.” – Amy Nelson

Show Notes:

  • Why she left a cozy corporate job while pregnant with her third daughter to launch The Riveter
  • How becoming a Mom changed her viewpoint on women & career opportunities
  • The FIRST Step she took to get started after she came up with the idea for The Riveter
  • The Event that PUSHED her to take the FINAL Leap
  • Why coworking spaces are becoming wildly popular
  • The SMARTEST MOVE Amy made when starting The Riveter (it’s not what you think I promise you)
  • WHY Collaboration is the ‘secret sauce’ to her early success
  • Her BIGGEST Challenge ( this is pure Gold)
  • What she did when someone advised her to HIDE HER PREGNANCY while fundraising
  • Why ASKING For Help is a muscle more women need to flex
  • How she manages her day while being CEO of a fast-paced growth company and raising soon-to-be four daughters
  • Her Go-To Apps to stay sane
  • What she did instead of giving up when it all seemed like too much
  • The advice she hears about being in startup mode that she DOES NOT agree with
  • And much much more

I think the more we have women building companies to make women’s lives better, the better our lives will be. And that is super exciting!” – Amy Nelson

Connect with Amy Nelson:

Facebook | Instagram | Twitter | The Riveter | LinkedIn

The hardest thing is to just keep going at every turn when it gets hard, when it feels impossible, when people tell you that you can’t. And so much of it is just continuing to walk forward.” – Amy Nelson

Carrie Tice – From Corporate to Cannabis and Known as The “Mary Kay of Marijuana”

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Carrie Tice on She's Got Moxie with Joy Chudacoff

Carrie Tice, founder and CEO of Octavia Wellness is innovative, energetic and passionate. Her mother had been diagnosed several years ago with Alzheimer’s and through a somewhat humorous experience Carrie discovered the benefits of cannabis for seniors.

The results were so life-changing that Carrie and her mother decided to take a big moxie move; Carrie resigned from her high-tech corporate job and she and her mother together sold their Victorian home on Octavia Street in San Francisco to kick-start Octavia Wellness. Octavia Wellness focuses on providing seniors and cannabis beginners with customized cannabis therapies.

On today’s show, Carrie shares some amazing business tips and stories. She’s funny, clever, powerful and passionate.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Since legalization, we are seeing that more professionals are wanting to get into this program, getting on our educational platform and learning about cannabis.” – Carrie Tice

Show Notes:

  • How CBD can influence health for SENIORS
  • Her transition from Corporate Tech to Entrepreneur
  • How she’s building a company in an industry with LOTS of challenges and constant change
  • WHY she made the decision to train ‘wellness consultants’ and focus on the senior citizen population
  • The FIRST Step she took to get started
  • Her Genius Beta Move
  • WHY strategy is critical to your success
  • How she handles the Ups and Downs of a startup
  • Carrie’s best PRODUCTIVITY TIPS
  • How to SOLVE problems on the go – both innovative and inspiring
  • Much, much more

Take care of yourself and then you actually are in a better place to be a smart CEO.” – Carrie Tice

Connect with Carrie Tice:

Facebook | Instagram | Twitter | Octavia Wellness

Let’s stay true to what our skill set is – it has served us pretty well!” – Carrie Tice

Kara Goldin – Trading in Her Soda Addiction For Flavored Water and Creating a Multi-Million Dollar Beverage Company Along The Way

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Kara Goldin on She's Got Moxie with Joy Chudacoff

Kara Goldin, Founder and CEO of Hint Water, had given birth to her third child, lost some of the baby weight, but still found herself carrying an extra 55 pounds AND she had a serious diet soda addiction (10-12 cans a day). After seeing a physician who said he could give her a “pill” to “fix her situation,” Kara declined and decided to ditch the diet soda instead. What happened after that decision is nothing short of miraculous.

Kara has always been an incredible Moxie woman. Before starting Hint, she led AOL to a $1 billion enterprise as vice president of shopping and e-commerce partnerships. Kara is also an active speaker and writer. In 2016, she launched “The Kara Network” which is a digital resource and mentoring program for established and aspiring entrepreneurs.

She has been named Fast Company’s “Most Creative People in Business,” one of Fortune’s “Most Powerful Women Entrepreneurs,” Forbes “40 Women to Watch Over 40,” EY’s “Entrepreneur of the Year 2017 Northern California,” on top of many more amazing recognitions.

You’ll love this show. Kara is quite humorous and at one point I’m laughing so hard I have tears coming out of my eyes!

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

I really believed that buyers needed to catch up to where I was at prior to us really blowing this thing up. But also, the consumers really needed to catch up and there was a huge component around education that really needed to happen.” – Kara Goldin

Show Notes:

  • How befriending a store clerk at Whole Foods was a major coup
  • The TWO pieces of news she shared with her hubby that catapulted growth – literally!
  • Her BEST action steps to create a multi-million dollar fruit infused water product
  • WHY she said NO to Walmart
  • The ONE thing she had to cross off her list before giving birth to her 4th child – this segment is hilarious and gives you real insight into her determination
  • The POWER of relationships – you can hear this thread all through the interview
  • What happened when an executive from “the real thing” called her “sweetie”
  • How she stays PRODUCTIVE being a CEO of a fast-paced company and raising four children
  • And much, much more!

If we could actually get people to enjoy water again, whether it is bottled water or tap water then we could actually change health in America.” – Kara Goldin

 

Connect with Kara Goldin:

Facebook | Instagram | The Kara Network | DrinkHint

When somebody was so negative about what I was doing, I really saw it as ’here’s an opportunity. The opportunity is there. This guy is really not going to go into it anytime soon, so it really gives me a chance to develop it’.” – Kara Goldin

Tysh Mefferd – Trading the Glass Ceiling for Social Selling

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Tysh Mefferd on She's Got Moxie with Joy Chudacoff

If you’re someone who has thought about “social selling” or “network marketing,” then you’re going to be excited about my guest today, Tysh Mefferd. Tysh is a Double Diamond Director with Stella & Dot, a social selling company that sells jewelry, handbags, clothing, and other accessories for women (They actually had to create a NEW title for Tysh because she shattered all their sales quotas.) Tysh is currently the #1 Top Earner in the company earning over 100K in the month of November 2017.

Before Stella & Dot, Tysh had a thriving business in the wedding industry. Her whole life shifted when Hurricane Ike hit Texas in 2008. Tysh originally became a stylist with Stella & Dot as a side gig to help pay off some bills, but it quickly turned into something bigger. Tysh currently leads a team of over 9,000 stylists globally.

I’m so excited for you to hear from Tysh as she explains more about network marketing, when you should get involved, her tips to break into the industry, her productivity tips, her dreams and goals, and why she loves her flexible work schedule.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

I think that the best advice is no matter what you’re looking to do, you’ve got to really love the product.” – Tysh Mefferd

Show Notes:

  • How Tysh made it BIG with Stella & Dot (her November 2017 earnings were over 100K)
  • The many benefits of social selling
  • How she “cracked the code” in network marketing
  • The BEST TIME to get involved with social selling & network marketing
  • KEYS TO SUCCESS with network marketing
  • Tysh’s dreams and GOALS
  • and much much more!

I love working, but I love choosing when I work.” – Tysh Mefferd

Connect with Tysh Mefferd:

Facebook | Instagram | LinkedIn | Tysh Mefferd

Most days probably aren’t going to be perfect, and that is just part of the entrepreneurial life.” – Tysh Mefferd

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