Emily Raiber – Media Expert & Entrepreneur on Using Social Media to Enhance Your Business

September 16, 2020 | By Joy Chudacoff Leave a Comment

Emily Raiber, Founder & CEO of Emily Raiber Media, is an award-winning media professional with over a decade of experience producing television programming and content in both news and entertainment. She has worked with NBC, CNN, and FOX. As an experienced television professional, she has produced national, cable, live, local, and broadcast network programs.

She decided to hang her hat in the entrepreneurial arena and use her genius to help entrepreneurs expand their brand using the power of social media.

On today’s show, Emily shares that even though she worked for some of the most powerful networks in New York, she knew entrepreneurship was in her future. She also talks about how she harnessed the power of Instagram early on, her thoughts on the TikTok app, tips on how to get more attention on Instagram, advice for pricing your services, the importance of finding your team and so much more.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

If you are doing a little bit on all of those channels and really not succeeding in any of them, you need to scale back and concentrate in one that will give you results.” – Emily Raiber

Show Notes:

How to use social media to ENHANCE your business
Her best advice on where to FOCUS your energy when it comes to social media – PRICELESS!
Her thoughts on WHY it’s Essential to price your products and services well
The BEST social media platform to use for your business
Her 4 TOP TIPS to attract attention and gain followers on Instagram
How and why HASHTAGS are key
Her advice on what to do when you feel like giving up – PURE GOLD!
The challenges working mothers are facing trying to run a business while NAVIGATING online school for kids
The SILVER Lining she has discovered in 2020

A lot of things will come up and you have to move on from them very quickly and bounce back.” – Emily Raiber

Connect with Emily Raiber:

Instagram | Emily Raiber Media

You have to find your joy and you have to be present for your family.” – Emily Raiber

Hannah Hong & Mollie Cha – From Best Friends to Business Partners as Co-Founders of Hakuna Brand (N)icecream

January 22, 2020 | By Joy Chudacoff Leave a Comment

Light-hearted and full of joy, Hannah Hong and Mollie Cha, co-founders of Hakuna Brands, are the perfect pair to launch a dairy-free (N)ice-cream.

Hannah and Mollie became best friends at UC Berkeley, and along the way, discovered they were both lactose intolerant in their early 20's – which meant that they had to say goodbye to ice cream.

Years later, Hannah and Mollie discovered frozen banana chunks blended with a little almond milk. In that moment it was, and I quote, “Like lightning striking.” It was non-dairy, 100% plant-based, no refined sugar, and delicious! They instantly knew they had to bring this idea to families everywhere.

On today’s show, Hannah and Mollie talk about how they’ve gotten their product into over 400 retail locations, what it is like to be best friends and business partners, the lessons they’ve learned about dealing with imposter syndrome and much more.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Having a partner is a great thing, but it comes with its challenges. So really make sure it is the right fit.” – Mollie Cha

Show Notes:

How they took a problem, solved it for themselves and Hakuna Brands was born
What they did every evening after work – the EARLY days!
Their best advice for maintaining a business partnership with your BFF
Their FIRST Sale – they take us on the journey with them (I loved this part)
Their BEST Sales Strategy early on – what they did to really STAND OUT
The Best ACTION STEP to getting into over 400 locations
How they quickly learned to scale when Whole Foods and Sprouts came calling – before that they were operating out of a 100 square foot kitchen
Why “moving fast & breaking things” really doesn’t work for them
The effects of imposter syndrome & how they moved through the days when they had doubts

You are the expert in your product.” – Hannah Hong

Connect with Hannah & Mollie:

Instagram | Hakuna Brands

Checking yourself and giving yourself the space to make sure that everyone is aligned is really important.” – Mollie Cha

Where Are You Winning in Business?

December 14, 2019 | By Joy Chudacoff Leave a Comment

Where are you winning in business?

It’s the time of year when you need to be thinking about what strategies worked well in 2019. I'm talking about action steps that moved the needle closer to your goals.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

If you create the right brand awareness, then you will create sales.” – Joy Chudacoff

Show Notes:

How to determine the BEST strategies for YOUR business in 2020
WHY increasing your brand awareness is essential
How to get more VISIBILITY for your business (they can’t buy from you if they don’t know you exist)
Tips on Daily Brand BOOSTS
The real truth about using Voice Activated Marketing in 2020

Wherever your community is, is where you've got to focus.” – Joy Chudacoff

Julie Deane – She Took 600 Pounds and Turned It Into a Company Valued at 40 Million Pounds Making Satchels

September 18, 2019 | By Joy Chudacoff Leave a Comment

I’m so excited to share this humorous, transparent, Encore Interview with Julie Deane, Founder/CEO of Cambridge Satchel. If you haven’t heard her past interviews on my podcast, I invite you to go back and listen because they are a few of the most popular episodes we’ve ever done!

We’re bringing Julie Deane back on the show today because her company, Cambridge Satchel, has had tremendous growth over the past 18 months, but not without challenges and I needed to pick her brain on how she did it.

On today’s show, Julie talks about what it really means to scale a business, when you should let go, and how to take the reins of your company back if things stray from your vision, and much more.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

It was the fact that we did everything differently from the big corporates around us, and that's why they couldn't compete with us. Because they never knew where we were going to come from next.” – Julie Deane

Show Notes:

WHY she needed to start a business in the first place – she had a real need
She had 600 pounds to invest; she needed 24,000 pounds – in 8 weeks. Yikes!
The FIRST step she took – so simple you’ll be shocked
The ONE THING to keep with you forever as an entrepreneur
The WORST thing that can happen to an entrepreneur
How she reclaimed the culture that made Cambridge Satchel an overnight success
The GRASSROOTS marketing that Cambridge Satchel has developed in the past 18 months
Julie’s SILVER BULLETS for getting through the hard days
And much, much more

It is a very strange smoke and mirrors kind of world that was not for us.” – Julie Deane

Connect with Julie Deane:

Facebook | Instagram | Twitter | Cambridge Satchel

I'm not going to let myself feel like a failure because what this company was set to do was to send my kids to a great school. And they have gone to a great school, so it did that.” – Julie Deane

Kelly Love – How a Summer “Detox” With Her BFF From College Led to The Start of Branch Basics

August 14, 2019 | By Joy Chudacoff Leave a Comment

When Kelly Love’s college roommate, Allison Evans, started having health problems, which led to lots of medications with little or no relief, Kelly was concerned.

After graduation, Kelly and Allison decided to spend the summer with Allison’s “Aunt Marilee” doing a “detox.” Their eyes were opened wide when they began to learn about the harmful chemicals that people are exposed to everyday. It was during this summer experience, the three of them decided to start Branch Basics – a non-toxic cleaning product company to create a healthy home.

On today’s show, Kelly gets very vulnerable and transparent about her entrepreneurial journey thus far. She talks about what it was like to partner with her college roommate, how the company survived their biggest challenge (they even had to close for a bit), her advice on managing cash flow + more.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

It is totally ok to figure it out as you go.” – Kelly Love

Show Notes:

Their philosophy on the easiest way to take that FIRST step to living a healthy life
Their initial product was an enormous success….until it wasn’t
How they handled the embarrassment of having to close their doors and what they did next that has created BLOCKBUSTER success today (MOST people would have given up)
How Branch Basics is riding the “minimalist” movement
Tips for finding the right manufacturer for your product
The BEST decision they’ve ever made after re-launching the company
How to handle CASH Flow decisions; simple, smart advice
The words of wisdom she wished someone would have shared with her early on – PURE GOLD

It needed to work as well or better than the conventional product or else people weren't going to stick to it.” – Kelly Love

Connect with Kelly Love:

Facebook | Instagram | Twitter | Branch Basics

Just getting started and knowing that you're going to improve over time is key.” – Kelly Love

‘She’s Got Moxie’ Podcast – Here’s The BEST of 2018…

December 21, 2018 | By Joy Chudacoff Leave a Comment

I hope your holidays have been filled with magical moments. At this time of year, I find myself gravitating to content with the headline “the BEST of.” Whether it’s recipes, restaurants, wine or business, I enjoy consuming the BEST of everything.

That’s why I wanted to share The BEST of my ‘She’s Got Moxie’ podcast for 2018. Below you’ll find The TOP 10 Most Listened to Podcasts this year. Go here and listen now.

The holidays are the perfect time to catch up on all the wisdom and brilliance my guests share on the show. This will give you a chance to make some notes and add their genius tips to your business planning for 2019. I’m a bit of a podcast junkie so I find time to listen when I’m cooking, baking, wrapping gifts or walking my dog.

Natalie Hampton – A 17 year-old’s Journey From Death Threats and Bullying To Creating an App That Supports Teenagers

January 31, 2018 | By Joy Chudacoff Leave a Comment

Today’s interview is the shortest interview that I’ve done so far, but it’s probably one of the most important interviews I’ll ever do.

Natalie Hampton is a 17 year-old high school student who’s got more moxie than almost anyone I know.

After suffering several years of death threats, being physically attacked, sitting alone and feeling isolated at lunch, Natalie Hampton got fed up. She created the app, Sit With Us, a digital platform that allows students to have a safe space to enjoy their lunch at school among peers who will be friendly and conversational.

Today, Sit With Us, has over 100,000 downloads in eight countries and has won numerous awards for its success.

On today’s show, Natalie shares how and why she launched her app, what it was like to create the app, and the success of Sit With Us. You’ll be amazed by this 17 year-old’s passion and heart she has put into using her app to create a safe space for kids.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

It has shown me how many people are affected by bullying, because I’ve heard so many stories. But it has also shown me how many people are out there trying to solve the problem as well.” – Natalie Hampton

Show Notes:

How Natalie coped with daily death threats, physical attacks and eating lunch alone
Why she created the app, Sit With Us
The role social media plays in bullying today
Best tips and techniques for launching an app
The moment she knew that the app had gone viral
Why passion is so important in a business
How to find the best app designer for you

I really didn’t think it would go this far. It was more of a therapy project, if anything, when I started it.” – Natalie Hampton

Connect with Natalie Hampton:

Facebook | Instagram | Twitter | Sit With Us

Lizanne Falsetto – Meet The Creator of The thinkThin® Bar Who Sold Her Company For $215 Million

January 17, 2018 | By Joy Chudacoff Leave a Comment

Lizanne Falsetto ditched a college basketball scholarship for an international modeling career. While on the road, Lizanne found herself hungry but didn’t like the fast food options so she created her own high-protein, zero-sugar, food-on-the-go snack, what we now call the thinkThin® bar! It set a trend as the FIRST protein bar to be gluten-free.

Lizanne went on to create a lifestyle brand and a national market leader. She ultimately sold thinkThin® to Glambia, Inc. in 2016 for $215 million dollars. Wow.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

The No. 1 thing that I would say to the women out there who want to learn about cash flow is to always keep your payables (what you have to pay) at least 20% lower than your receivables (the money coming in).” – Lizanne Falsetto

Show Notes:

WHY she declined the basketball college scholarship
HOW Lizanne turned her kitchen experiment into a multi-million dollar company
HOW she kept growing & scaling the entrepreneurial mountain
What BASKETBALL taught her about BUSINESS
SIMPLE, smart, cash flow secrets
Why Lizanne brought HER CHILDREN to work
Her BIGGEST Challenge – real, raw truth here
HOW she overcame her toughest moments
And much, much more…

I knew I had to surround myself with the best. And I always had that mentality, but it is almost to the point where you bring people in who are smarter than you.” – Lizanne Falsetto

Connect with Lizanne:

Facebook | Twitter | Lizanne Falsetto

I think that team sport is a valuable lesson because you can play your position well, but you have to play with your team.” – Lizanne Falsetto

Hannah Hong & Mollie Cha – From Best Friends to Business Partners as Co-Founders of Hakuna Brand (N)icecream

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Show Notes:

Connect with Hannah & Mollie:

Where Are You Winning in Business?

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Show Notes:

Julie Deane – She Took 600 Pounds and Turned It Into a Company Valued at 40 Million Pounds Making Satchels

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Show Notes:

Connect with Julie Deane:

Kelly Love – How a Summer “Detox” With Her BFF From College Led to The Start of Branch Basics

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Show Notes:

Connect with Kelly Love:

‘She’s Got Moxie’ Podcast – Here’s The BEST of 2018…

Lizanne Falsetto – Meet The Creator of The thinkThin® Bar Who Sold Her Company For $215 Million

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Show Notes:

Connect with Lizanne:

Strategy & Consulting

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