Today’s guest Renee Fraser is the CEO of Fraser Communications and host of The Deciders radio show and podcast. Fraser Communications is an ad agency with clients including Lexus, Hyundai, USC, East West Bank. As the CEO of the leading woman-owned and woman-led agency in Southern California, Renee is a dedicated advocate for women in leadership and force for good who is active on the 20/20 Women on Boards in Los Angeles initiative.
Renee is a pioneer and tireless advocate for getting more women on boards. In this episode, she and I talk about the event that made her start her own advertising and marketing company 23 years ago and how she prioritizes family. She also shares advice for women in corporate who are thinking about leaving their jobs and why women struggle with the juggle.
Listen in to Renee and I talk about why it pays to make friends with everyone, how women are making a difference sitting on boards, and how it’s changing the world.
You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!
Most of the perspective that has been shared has been from white men.” – Renee Fraser
Show Notes:
- From Zero dollars to 35M all while raising three daughters
- The Wake-Up Call at her daughter’s 3rd Birthday
- Excellent (No Cost) Tips to Generate Consistent Referrals
- Coping Skills for moving through the really tough days
- A 65M business loss and how she pulled through
- Sage wisdom on building a business while raising a family
- The question she asked her ‘twenty-something’ daughters and the SILENCE while she waited for the answer
- The Importance of the dinner table (besides eating dinner)
- The statistics on what happens to a company when they have women on their boards
I decided I wasn’t going to focus on video games, beer, or motorcycles.” – Renee Fraser
Connect with Renee Fraser:
LinkedIn | The Deciders | Blog | Fraser Communications
I wanted to do well by doing good.” – Renee Fraser
I found today’s guest, Sandra Sucher, through a book recommendation in the Wall Street Journal. A professor at Harvard Business School, Sandra has a fantastic story about how she became the co-author of her new book, The Power of Trust. In this episode, she opens up about how a trip to Japan to write one book on layoffs led her to write another very different sort of book. She and I talk about the hidden value of trust in a business and why it can’t be used as a reputation management tool. She also discusses why trust matters so much more in service-based businesses and why the Ritz-Carlton hotel chain is a great role model for businesses that are building trust with their clientele.
This week’s guest, Esther Crawford, was the CEO and Co-founder of the Squad app when it was acquired by Twitter back in 2020. I admire her transparency as she talks with me about her journey to break the cycle of poverty that she grew up in and why her curiosity has driven her forward at such an impressive speed. We discuss what it’s like to consider selling your company and what happens after your business gets acquired. She is aligned, grounded, and a deep thinker. It was a pleasure to sit down with her and explore the entrepreneurial journey with her.