I have the good fortune to listen and learn from women all around the globe about their big ideas, dreams and goals and a common theme is women start businesses based on their values and a desire to make a difference in the world. The idea of giving back or helping others is exciting and it gets the creative juices flowing. However, the desire to serve can sometimes overshadow the one thing you must do in order to keep your business strong and healthy: cash flow.
Cash flow is the heartbeat of any business. It is the one constant you need in order to keep your business running smoothly and without stress. Having said that, I find women entrepreneurs leave this one essential near the bottom of their actions steps when it comes to starting a business. The reason, in most cases, is women are nurturers by nature. We have this innate gift that compels us to reach out and help others – sometimes without being properly reimbursed for our product or service. Women share that it feels uncomfortable to ask for business. There’s a feeling of desperation inside.