Amy Luftig is the co-owner of Angeleno Wine Company in Los Angeles. She began her career in public health, however, after moving west to Los Angeles and volunteering to help a winemaker during a “harvest” she found “love at first sight” (or in this case love at first harvest).
Amy fell head over heels with the day-to-day routine in the vineyard and decided that she should follow her dream. She started with an idea, a passion for vino and along with her partner, turned it into a business.
On today’s episode of She’s Got Moxie, Amy tells us all about her transformative internship experience, the wine history of California, and how she developed her knowledge in wine. She also talks about her journey to co-own the company, her perspective on running a successful Kickstarter campaign and her best action steps to get visibility, and more.
.
You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!
One of the things that you have to learn as a winemaker is to trust your instincts.” – Amy Luftig Viste
Show Notes:
- The Clarifying QUESTION that changed everything for Amy (it is a question that EVERYONE should ask themselves)
- She volunteered to work for free and through the process found her “true calling”
- A great STORY on how she secured FUNDING for Angeleno Wine (it involves a ghost and pouring a bottle of wine on a grave!)
- She takes you on her step-by-step grass roots journey – GEMS!
- How they decided on their LOGO that sits squarely in the center of every bottle
- The “Secret Sauce” to a Super Successful Kickstarter Campaign
- What it is like to be one of the few women in a male dominated industry
- The mentality Amy adopts to show up for her business each day
- Her perspective on how to make a Business Partnership work
- And So much more!
We literally started this with no money in our pocket.” – Amy Luftig Viste
Connect with Amy Luftig Viste:
Facebook | Instagram | Angeleno Wine Co.
The most important thing is to trust your business partner with your life.” – Amy Luftig Viste
Last week, my family and I had to evacuate our home in southern California. My kids wanted to take a lot of stuff with us but I just took a few things.
The number #1 barrier to getting a business off the ground is fear and I’ve shared tips and solutions on fear of failure and how to overcome this barrier for years. Today, I want to focus on the second biggest barrier to getting a business off the ground. What do you think it is? Money. Entrepreneurs struggle with access to enough money to stay in business until it becomes profitable. According to the US Small Business Administration, at any given time, there are roughly 27 million US businesses in need of capital.
I struggled this week on what I wanted to share with you. I actually had one article written and another in draft mode, but neither were hitting the mark for me instinctually.
One of the questions I get asked often by women entrepreneurs is, “Joy, once I’ve created a relationship with my ideal client, how do I get them to buy from me?” Great question!
Women entrepreneurs everywhere are experiencing the same dilemma and asking themselves the same question: “How do I manage my business while navigating the kids during summer break?”