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Jesse Draper Unplugged – Getting Real About What it Takes to Succeed With The CEO & Founder of Halogen Ventures

February 24, 2021 | By Joy Chudacoff Leave a Comment

Jesse Draper is back for an encore! She was on the podcast back in 2018 and this time I had the pleasure of sharing her wisdom with the members of my private, online membership community, ALIGN online. It was SO good. I’m calling it, “Jesse Draper Unplugged.” She’s just raised $21M to invest in the next generation of female-founded businesses and on this episode, she takes a deep dive with us!

Jesse started her career in the entertainment industry and along the way discovered she had a “superpower” or maybe it was “x-ray vision” when it comes to knowing what it takes to be a winning idea in business. She started focusing on building an early stage venture capital fund focused on female-founded consumer technologies, which led to the creation of Halogen Ventures.

Jesse talks how she found her footing in the venture capital world, her best tips on pitching ideas to investors, the importance of insane optimism, and why you should always ask for feedback.

If you’re looking for investors or bootstrapping, this episode is for you.

You can be what you can see.” – Jesse Draper

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

For women, we are taught to give away money before we are taught to take risk with our money and that’s a problem.” – Jesse Draper

Show Notes:

  • How Jesse went from the entertainment industry to the venture capital world
  • Everyone suffers from Imposter Syndrome and why you need to just keep going
  • Her Insider “SECRETS” on pitching investors – PURE GOLD!
  • Why Jesse decided to focus on female-founders and her perspective on female-founder disruptors
  • 3 Must-Haves she looks for before giving the Green Light
  • The BIGGEST challenge for female founders (and her expert advice on how to overcome it)
  • Why asking for FEEDBACK is key
  • The Type of LEADER you have to become to succeed – BRILLIANT
  • The Essential ingredient to every business (you may be surprised!)

Bootstrap as long as you can.” – Jesse Draper

Connect with Jesse Draper:

Facebook | Instagram | Twitter | Halogen Ventures

You can’t do anything alone.” – Jesse Draper

Melissa Vitelli – From Fashion Photographer to Co-founder & CEO of Jar Goods

February 17, 2021 | By Joy Chudacoff Leave a Comment

Melissa Vitelli on She's Got Moxie with Joy ChudacoffMy guest, Melissa Vitelli, had a successful career in fashion photography but she found her herself being drawn to the food industry through her hobby of vegetable gardening. She joined together with her sister-in-law Lauren and Jar Goods was born. They initially found success at Farmer’s Markets and this led them directly into the arms of Whole Foods.

On today’s show, Melissa talks about how she and her sister-in-law decided to take her father-in-law’s famous tomato sauce recipe and turn it into a thriving business. She shares how she brought her small side business into grocery stores across the country, some of her most pivotal moments as an entrepreneur, how she’s dealt with the challenges of entrepreneurship and more.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

People who need quick foods, should not be relegated to low quality.” – Melissa Vitelli

Show Notes:

  • What it was like to move from Fashion photography to the FOOD industry
  • How their decision to go with mom-and-pop stores first before hitting the Big Guns of Whole Foods and AMAZON paid off
  • Why beginning in FARMERS MARKETS was their Golden Ticket
  • WHEN she realized she was on to something with her business
  • The moment she decided to add more flavors to the mix – she shares it’s the key to creating a BRAND Block
  • She’s learned it’s all about being CONSUMER CENTRIC
  • Her experience at the CHOBANI Food Incubator
  • Why Jar Goods decided to try a subscription model
  • Her perspective on why you shouldn’t listen to other people’s ADVICE
  • Where she Finds her Joy
  • And much, much morel

In order to do it, it doesn’t matter what industry, you have to be very risk tolerant.” – Melissa Vitelli

Connect with Melissa Vitelli:

Facebook | Instagram | Jar Goods

The creative juices are not going to flow if you force them.” – Melissa Vitelli

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Recent Blog Posts

  • Jesse Draper Unplugged – Getting Real About What it Takes to Succeed With The CEO & Founder of Halogen Ventures
  • Melissa Vitelli – From Fashion Photographer to Co-founder & CEO of Jar Goods
  • Jennifer Saxton – Founder & CEO, Tot Squad, From Cleaning Dirty Car Seats to Partnering With Walmart and Amazon
  • Emily Groden – How Watching a Netflix Food Show Led This Attorney Away From The Courtroom & Into The Kitchen
  • Amy Luftig Viste – A Woman’s Perspective on Co-Owning a Winery in Los Angeles

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