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Kimberly DeShields-Spencer – Founder & CEO of Behind Her Brand

June 29, 2022 | By Joy Chudacoff Leave a Comment

She's Got Moxie - Episode Art - Kimberly DeShields-Spencer

Today we’re talking about building a brand with Kimberly DeShields-Spencer, the founder and CEO of four companies: UImpact, Sow.Reap.Harvest, Behind Her Brand, and the UImpact Publishing Group. Kimberly is also a best-selling author, philanthropist, podcast host, and mother.

In this episode, she and I talk about the steps she took to launch a magazine in the middle of the pandemic. We also talk about her mission to inject personality and authenticity into the brands she works with, as she shares that so many women are putting on “masks” every day when they show up to work.

Listen in to learn what a brand really is, why you need one, and which warning signs to look out for if your brand is in decline.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

They are still using yesterday's solutions for today's issues.” – Kimberly DeShields-Spencer

Show Notes:

  • WARNING signs that your brand is taking a Nose Dive
  • Dealing with the reality of “CANCEL “ Culture
  • What a “BRAND” really is
  • Why you NEED a brand
  • QUICK TIPS to determine if your Brand is working
  • HOW to BUILD a Consistent Brand that gets results
  • And much, much, more

Your brand comes down to your voice and how you choose to communicate that.” – Kimberly DeShields-Spencer

Connect with Kimberly DeShields-Spencer:

LinkedIn | Instagram | Facebook | Behind Her Brand

You can be successful and still have trials.” – Kimberly DeShields-Spencer

Lizanne Falsetto – Meet The Creator of The thinkThin® Bar Who Sold Her Company For $215 Million

January 17, 2018 | By Joy Chudacoff Leave a Comment

Lizanne Falsetto ditched a college basketball scholarship for an international modeling career. While on the road, Lizanne found herself hungry but didn’t like the fast food options so she created her own high-protein, zero-sugar, food-on-the-go snack, what we now call the thinkThin® bar! It set a trend as the FIRST protein bar to be gluten-free.

Lizanne went on to create a lifestyle brand and a national market leader. She ultimately sold thinkThin® to Glambia, Inc. in 2016 for $215 million dollars. Wow.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

The No. 1 thing that I would say to the women out there who want to learn about cash flow is to always keep your payables (what you have to pay) at least 20% lower than your receivables (the money coming in).” – Lizanne Falsetto

Show Notes:

  • WHY she declined the basketball college scholarship
  • HOW Lizanne turned her kitchen experiment into a multi-million dollar company
  • HOW she kept growing & scaling the entrepreneurial mountain
  • What BASKETBALL taught her about BUSINESS
  • SIMPLE, smart, cash flow secrets
  • Why Lizanne brought HER CHILDREN to work
  • Her BIGGEST Challenge – real, raw truth here
  • HOW she overcame her toughest moments
  • And much, much more…

I knew I had to surround myself with the best. And I always had that mentality, but it is almost to the point where you bring people in who are smarter than you.” – Lizanne Falsetto

Connect with Lizanne:

Facebook | Twitter | Lizanne Falsetto

I think that team sport is a valuable lesson because you can play your position well, but you have to play with your team.” – Lizanne Falsetto

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