Smart Women Smart Solutions

Emily Raiber – Media Expert & Entrepreneur on Using Social Media to Enhance Your Business

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Emily Raiber on She's Moxie with Joy Chudacoff

Emily Raiber, Founder & CEO of Emily Raiber Media, is an award-winning media professional with over a decade of experience producing television programming and content in both news and entertainment. She has worked with NBC, CNN, and FOX. As an experienced television professional, she has produced national, cable, live, local, and broadcast network programs.

She decided to hang her hat in the entrepreneurial arena and use her genius to help entrepreneurs expand their brand using the power of social media.

On today’s show, Emily shares that even though she worked for some of the most powerful networks in New York, she knew entrepreneurship was in her future. She also talks about how she harnessed the power of Instagram early on, her thoughts on the TikTok app, tips on how to get more attention on Instagram, advice for pricing your services, the importance of finding your team and so much more.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

If you are doing a little bit on all of those channels and really not succeeding in any of them, you need to scale back and concentrate in one that will give you results.” – Emily Raiber

Show Notes:

  • How to use social media to ENHANCE your business
  • Her best advice on where to FOCUS your energy when it comes to social media – PRICELESS!
  • Her thoughts on WHY it’s Essential to price your products and services well
  • The BEST social media platform to use for your business
  • Her 4 TOP TIPS to attract attention and gain followers on Instagram
  • How and why HASHTAGS are key
  • Her advice on what to do when you feel like giving up – PURE GOLD!
  • The challenges working mothers are facing trying to run a business while NAVIGATING online school for kids
  • The SILVER Lining she has discovered in 2020

A lot of things will come up and you have to move on from them very quickly and bounce back.” – Emily Raiber

Connect with Emily Raiber:

 Instagram | Emily Raiber Media

You have to find your joy and you have to be present for your family.” – Emily Raiber

Ellie Kanner and Lisa Solomon – Creating Their Own Game Plan

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Rainy afternoons can be challenging for moms with small children. Ellie Kanner was dealing with a rainy afternoon trying to keep her boys occupied when she got a BIG Idea. That’s when she immediately called her friend Lisa Solomon.

Ellie Kanner and Lisa Solomon met through their pre-school-aged boys, and later they came up with the idea to create The Game Plan Game, a game that helps children ponder the bigger questions in life.

Ellie is a renowned leader in the entertainment industry working as a talent agent, casting director, producer and director. She was responsible for casting the television pilots for “Friends,” “Sex and the City,” “Drew Carey,” along with a long list of other films that are household names. Recently, Ellie directed all 10 episodes of the short film series “Dropping the Soap” (for which Jane Lynch won an EMMY).

Meanwhile, Lisa is currently the Regional Manager for Los Angeles at Common Sense Media, the leading independent nonprofit organization dedicated to helping kids thrive in a world of media and technology. Prior to working with Common Sense, Lisa was a television producer with both CNN and CNBC Asia, based in Hong Kong. She started her career working for Nightline at ABC News.

They join me on today’s show to give some amazing tips about working together as co-founders, how they pulled off this project on top of their busy lives, and more.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

We’ve had our moments when one of us may be down and another one may be up, and that’s the joy of our partnership.” – Lisa Solomon

Show Notes:

  • ONE essential you need on board to prevent you from giving up when you feel like throwing in the towel
  • Tips on how to make time to work on your passion project when you have super busy careers and a family
  • The SECRET to having a successful business partner
  • How to use “time cracks” to maximize your productivity
  • The ironic business advice that helped immensely
  • Important information to know before taking on a business partner
  • and MORE!

We knew what we wanted to do, but we didn’t know how to do it. And then at some point, you have to sort of take of breath and say ‘ok, what is the goal? What is the mission? What is the game plan?’, and that really helped us when we figured that out.” – Ellie Kanner

Connect with Ellie & Lisa:

Ellie Kanner | Lisa Solomon | The Game Plan Game

You may have 10 minutes in the car or 30 minutes between dinner and whatever you’re doing, and just really take advantage of those and think about what you can do in those time cracks to be more productive.” – Lisa Solomon

Elizabeth Winkler – Psychology Expert on Mindfulness, Coping With Divorce, And The Creator of The Heart Surgery Kit

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Elizabeth Winkler on She's Got Moxie with Joy Chudacoff

Have you ever taken a ‘noticing’ break? Maybe you should. Today, my guest, Elizabeth Winkler shares how mindfulness can lead to greater productivity and better relationships.

As a Licensed Marriage and Family Therapist, Elizabeth provides counseling to individuals, couples and families throughout Los Angeles. She has provided therapy on Bravo and OWN, and she is a featured blogger on Laura Wasser’s divorce platform, It’s Over Easy.

In addition to all of her media work, Elizabeth is the founder and creator of the mindfulness process, Heart Surgery, which empowers children to mindfully process emotions from their heart.

Actually, she is traveling to Sierra Leone to deliver the kits to children there and she talks about that on today's show.

 

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Everything that I’ve created has been born out of my own challenges, which is kind of how it works.” – Elizabeth Winkler

Show Notes:

  • WHY Mindfulness is the “bullet train to freedom”
  • Elizabeth’s process of “mindful untethering” from divorce
  • The key to moving out of fear and into your own personal POWER
  • Why the word “ALIGNED” has been a huge key to her success
  • The best ACTION STEPS to get media attention for business
  • Her Biggest challenge as a woman entrepreneur
  • Details on how her heart surgery kit is helping empower children
  • The BEST Tip to starting your day
  • Why it’s ok not to know something
  • The importance of a morning routine

The way in which you start your day is so important.” – Elizabeth Winkler

Connect with Elizabeth Winkler:

Facebook | Instagram | Twitter | Elizabeth Winkler

My advice is to make friends with the unknown.” – Elizabeth Winkler

Jean Chatzky – Women. Money. Investing. A real conversation about MONEY and Women with Financial Editor of NBC’s TODAY Show and Award-Winning Personal Finance Journalist

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Jean Chatzky on She's Got Moxie with Joy Chudacoff

Today's show is all about MONEY with the financial editor of NBC’s TODAY Show (she has been on for 24 years, so you probably know her!) and AARP’s personal finance ambassador, Jean Chatzky.

Jean is an award-winning personal finance journalist and Founder & CEO of HerMoney, a multimedia company changing the relationships women have with money. You may have also heard her popular podcast HerMoney with Jean Chatzky.

On today’s episode of She’s Got Moxie, Jean shares some incredible tips and tricks to living a financially robust life.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Start by looking at where you are today, because that it is what it takes to figure out where you want to grow and how you want to get better tomorrow.” – Jean Chatzky

Show Notes:

  • Why women need more money than men
  • The ONE thing women don’t feel comfortable with and what to do about it
  • The FIVE THINGS you can do to have a robust financial life
  • WHY physical and financial health have a lot in common & led Jean to co-authored a book with Dr. Michael Roizan (if you watch Dr. Oz then you know him!)
  • The BEST ACTION step to advance her powerful career in media
  • What she did when someone told her “you don’t have the chops”
  • The Surprising PRODUCTIVITY Tip that Jean uses to stay on top of things
  • What she wished someone would have shared with her early on in her career
  • And much, much more

As you age, good health without financial strength doesn’t work, and neither does financial strength without good health. You absolutely have to have both.” – Jean Chatzky

Connect with Jean Chatzky:

Facebook | Instagram | Twitter | LinkedIn | HerMoney

I make money make sense. That is my superpower.” – Jean Chatzky

Paula Rizzo – From Emmy Award-Winning Producer to Entrepreneurship as a Media Strategist

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Paula Rizzo on She's Got Moxie with Joy Chudacoff

How do you make your press pitches stand out? What’s the best approach to making the best impression for your business in the media?

My guest today, Paula Rizzo, has the answers.

Working in the news and television industry for over 20 years, Paula Rizzo is a best-selling author and Emmy award-winning television producer, and entrepreneur. Previously a producer and senior producer for media outlets like Fox News Channel, she has produced health, wellness, and lifestyle segments with a range of top experts, including JJ Virgin, Jillian Michaels, and Deepak Chopra.

Paula now runs her own business working with experts, authors, and entrepreneurs as a media strategist. On today’s show, she gives us some great advice on how to get in front of your target audience through television, video and more. 

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

You first have to be thinking about the audience. Your #1 concern is – what would the audience be interested in?” – Paula Rizzo

Show Notes:

  • The moment your business is ready for a media strategy
  • How to secure a guest spot on your morning news channel
  • The “hook, twist, and takeaway” – 3 things you really need to know when making your pitch
  • The most important element when making a pitch to snag a TV appearance
  • Why video is Key
  • Paula’s Best ACTION STEP
  • List-making techniques that help you be the most productive!
  • Why you should make a DONE LIST

When you pitch, really take into mind, ‘why now?’. Why are you pitching this now?” – Paula Rizzo

Connect with Paula Rizzo:

Facebook | Youtube | Twitter | Paula Rizzo | Instagram | LinkedIn

Celebrate what you have done.” – Paula Rizzo

Lisa Sugar – How a Blogging Side Hustle Turned into POPSUGAR, a Multi-Million Dollar Media Company

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Lisa Sugar on She's Got Moxie

Lisa Sugar really disliked her job but unlike so many, she did something about it. After starting a personal blog that went viral (we’re talking over 1 million followers in 1 year), Lisa Sugar knew that she was on to something. She ditched her day job and not long after, her husband did too.

Currently, POPSUGAR is now the #1 lifestyle brand for young women, and has just introduced a brand new beauty line.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Saying yes has led to great things.” – Lisa Sugar

Show Notes:

  • Lisa’s STRATEGY on how she went from 1 follower to 1 million in less than a year
  • WHY you should never rely on Advertising as a major source of Revenue
  • WHY now was the perfect time for POPSUGAR to launch a beauty line
  • What it was like to give birth to her first child while growing a fast-paced media empire
  • Why you should WORK HARD & PLAY NICE
  • The POPSUGAR PRINCIPLES & Why her Team relies on this
  • Why Lisa wrote her book, “Power Your Happy”
  • Why Lisa says YES when she’s making decisions
  • The valuable lesson she learned when she strayed away from her core business
  • Her BEST (quite simple) advice for women entrepreneurs
  • and much, much more

Finding people who are really living and breathing that world and bringing them in so that they can be the experts, so that they can shine and share that knowledge, is really important.” – Lisa Sugar

Connect with Lisa Sugar:

Facebook | Instagram | Twitter | POPSUGAR

I think it is really important to play nice both to competitors and co-workers who come and go, because you never know what’s going to happen next.” – Lisa Sugar

Carley Knobloch – The Gadget Guru Obsessed With All Things Digital in Our Wired World

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Whether we like it or not, we live in a wired world full of notifications and an endless sea of “updates.”

It’s easy to get lost in the shuffle but my guest today, Carley Knobloch, teaches women how to design their technology to rise up and serve them.

Featured in Good Housekeeping, Redbook, Real Simple, Better Homes & Gardens, and more, Carley writes about how to stay centered in a wired world and find the best technology to support your lifestyle.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

I think the key to keeping relationships healthy and not being over-reactive is just to calm yourself down and take a breath.” – Carley Knobloch

Show Notes:

  • Her Favorite ‘Smart’ Gadgets
  • How Carley became a GADGET GURU
  • Hiring people as a PRODUCTIVITY TIP
  • HOW she gained media attention quickly and attracted the likes of Dropbox and Evernote to name a few
  • Her BEST Action Steps
  • Her Superpower
  • A simple tip Carley uses to decrease stress throughout the day
  • And much, much more

I wish I had started differently. I wish I had known what I know now, which is that people really want to connect with a person. They really want to follow your life, to understand what you’re doing and listen to you – not the ‘we', the ‘royal we', the ‘company we'.” – Carley Knobloch

Connect with Carley Knobloch:

Facebook | Instagram | Twitter | Carley K.

There is some stuff that stuck with me that really did get baked into my life, and one of them really is that we have control over our emotions and it starts with breath.” – Carley Knobloch

JJ Virgin – Celebrity Nutrition & Fitness Expert tells us why Mindset is the Key to Real Change in Every Area of Your Life

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JJ Virgin on She's Got Moxie with Joy Chudacoff

I’ve known JJ Virgin for 25 years, and she looks the same today as she did 25 years ago. She has spent three decades becoming the expert on health and nutrition.

JJ is the co-host of TLC’s Freaky Eaters, and she’s a health expert on Dr. Phil. As a prominent TV and media personality, JJ has been on PBS, Dr. Oz, Rachel Ray, Access Hollywood, and The Today Show.

She is also the author of four New York Times Best Sellers – The Virgin Diet, The Virgin Diet Cookbook, JJ Virgin’s Sugar Impact Diet, and JJ Virgin’s Sugar Impact Diet Cookbook. JJ hosts the popular JJ Virgin Lifestyle Show podcast, and she regularly writes for several media outlets.

 

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Here’s what I look for in a mentor or coach: they have to have had success and they have to have had failure, because you learn more from the failure than you do from the success.” – JJ Virgin

Show Notes:

  • Her insight on Ambition
  • WHY kids today are suffering from obesity more than ever & why genetics are NOT the only issue
  • The main ingredient you must have to be your most successful self
  • The ONE thing women need to do MORE of –this one will surprise you!
  • The real, raw truth about your sweet tooth
  • How she survived her financial challenges in business
  • Her tips to better hiring team
  • Why it’s important to have a business coach (it’s the key to her success)
  • And much,much more

Mindset has got to be the first part of anything that you’re doing.” – JJ Virgin

Connect with JJ Virgin:

Facebook | Instagram | Twitter | JJVIRGIN

The number one thing you do with weight loss it to change what’s at the end of your fork. That’s the biggest initial driver, but then to keep that weight off and not be a skinny fat, exercise is key.” – JJ Virgin

Smart Women And The 4 Basic Marketing Solutions

| By Joy Chudacoff Leave a Comment

My 10 year-old son is studying health and nutrition at school and he’s very excited about it. He came home yesterday and asked me to sit down with him so he could explain everything he’s learning. He shared the 4 basic food groups that our family should be eating (vegetables, fruit, meat and grains) as well as some suggestions on what I might prepare for dinner so that our family becomes “balanced.” Last night after he went to bed, I was reflecting on our conversation and thinking about how Smart Women need 4 basic marketing solutions in order to realize their entrepreneurial goals.

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