Smart Women Smart Solutions

Kimberly DeShields-Spencer – Founder & CEO of Behind Her Brand

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She's Got Moxie - Episode Art - Kimberly DeShields-Spencer

Today we’re talking about building a brand with Kimberly DeShields-Spencer, the founder and CEO of four companies: UImpact, Sow.Reap.Harvest, Behind Her Brand, and the UImpact Publishing Group. Kimberly is also a best-selling author, philanthropist, podcast host, and mother.

In this episode, she and I talk about the steps she took to launch a magazine in the middle of the pandemic. We also talk about her mission to inject personality and authenticity into the brands she works with, as she shares that so many women are putting on “masks” every day when they show up to work.

Listen in to learn what a brand really is, why you need one, and which warning signs to look out for if your brand is in decline.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

They are still using yesterday's solutions for today's issues.” – Kimberly DeShields-Spencer

Show Notes:

  • WARNING signs that your brand is taking a Nose Dive
  • Dealing with the reality of “CANCEL “ Culture
  • What a “BRAND” really is
  • Why you NEED a brand
  • QUICK TIPS to determine if your Brand is working
  • HOW to BUILD a Consistent Brand that gets results
  • And much, much, more

Your brand comes down to your voice and how you choose to communicate that.” – Kimberly DeShields-Spencer

Connect with Kimberly DeShields-Spencer:

LinkedIn | Instagram | Facebook | Behind Her Brand

You can be successful and still have trials.” – Kimberly DeShields-Spencer

Trish Healy – The Mission of Wonder

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Trish Healy on She's Got Moxie

When today’s guest Trish Healy read Celia’s (the 12-year-old daughter she and her husband were fostering at the time) wish list and saw she most wanted a sleepover party, it was a life-changing moment. WonderTent Parties was born and now five years later, the business has expanded from sleepovers to events and experiences for both children and adults.

In this episode, Trish shares her struggle to acknowledge that she didn’t need to wear all the hats in her new business and how referrals hugely benefited her business growth in the early days. We discuss marketing tips for growing your new business and explain who you should listen to the most in business.

Listen to this episode to learn how to best reach your target audience as a new business, ways to incorporate philanthropy into your business model, and some of Trish’s favorite tips for managing bad days at work.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

People wanted to stay home but they still wanted to have an experience.” – Trish Healy

Show Notes:

  • The beautiful, inspiring story of WonderTent Parties
  • WHO you should Lean in & LISTEN to in Business
  • PURE GOLD: Advice for what to do on the really TOUGH Days
  • Learn about KIDSAVE, an incredible non-profit committed to helping Foster Youth find Forever Homes
  • Tips on reaching your TARGET audience
  • Incorporating philanthropy into your business model
  • Her TRUCK DRIVING Moment
  • The worst startup advice Trish hears

The biggest challenge has been juggling everything.” – Trish Healy

Connect with Trish Healy:

LinkedIn | Instagram | Facebook | Wondertent Parties

The challenges that come will come not because of your gender, so eliminate that as a reason.” – Trish Healy

 

Finding Joy in Your Social Media with Emily Raiber

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Emily Raiber on She's Got Moxie with Joy ChudacoffToday's episode is taken from my Instagram Live Finding Joy Every Day series. I had a great conversation with Emily Raiber, of Emily Raiber Media & Digital Marketing. She leverages social media to promote her clients' personal brands for maximum growth.

In this episode, Emily and I talk about how women entrepreneurs can power down and still feel successful online growing their brand and how we can make navigating social media easier and more joyful. We also talk about the value of freebies for growing your business and what social media questions she gets asked the most.

Listen in to learn what steps you can take online to see your followers truly happy, engaged, and coming back.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Use whatever you're doing and repurpose it for different channels.” – Emily Raiber

Show Notes:

  • What’s NEW in 2022 when it comes to Social Media?
  • How to improve your social media presence
  • How to increase your social media following
  • How many times per day should you post?
  • Where you should focus your time for profitable results
  • Easy Tips to Re-purpose your content (GENIUS!)
  • How to work SMARTER not HARDER building your Social Media
  • Why Video is so important for businesses in 2022
  • The “secret” to increasing your LinkedIn engagement
  • Are LinkedIn ads really worth the money?
  • Do we need to be on TikTok? What WORKS & what doesn’t
  • The importance of POWERING DOWN – Yes, put the phone away!
  • Using influencers to promote your business
  • The BEST time of the day to post on social media
  • A BIG TIP on how to successfully use your BIO on Instagram to gain more business s

The more video the better.” – Emily Raiber

Connect with Emily Raiber:

LinkedIn | Instagram | Facebook | Emily Raiber Media

The more you can stay in your lane and focus on yourself, the more you'll be successful.” – Emily Raiber

Rosie O’Neill – How Sugarfina Has Achieved Explosive Growth Over The Past 450 Days

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Rosie O'Neill on She's Got Moxie with Joy Chudacoff

**Rosie O’Neill is the FIRST in a series of ENCORE podcast interviews we will be conducting over the next few months. We’ve been closely watching the growth of some of the women we’ve had on the show before and we’re inviting back guests who are having explosive growth and are willing to share the journey with you.

Rosie O’Neill, is an entrepreneur with a major sweet tooth for business. I had Rosie on ‘She’s Got Moxie’ back on November 15, 2017, and that episode is still today one of our most popular. Since my last interview with Rosie, (about 450 days ago), Sugarfina has grown tremendously. Today, she shares with us what business has been like and how the company has exploded with growth so quickly.

In July 2012, along with her co-founder and fiancé (now hubby) Josh Resnick, Rosie launched Sugarfina, a luxury candy boutique for grown-ups featuring the finest confections from artisan candy makers around the world. Best known for Champagne and Rosé-infused gummy bears, Sugarfina has been named one of the “World’s 50 Most Innovative Companies” and “World’s 10 Most Innovative Retailers” by Fast Company as it disrupts the $200B confections industry. Sugarfina has also made the list of the “World’s Most Beautiful Candy Shops” by Architectural Digest.

 

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

I certainly have those days where I start to go into the negative self-talk, but I’m trying to be much better about catching it and turning it around. And basically, the same advice that I would give to a female entrepreneur friend, I try to give that to myself. Sometimes we’re harder on ourselves than we would be to a friend.” – Rosie O’Neill

Show Notes:

  • What’s happened in the last 450 days (it’s quite Remarkable)
  • The strategy they’ve used to grow beyond physical locations to get into the hands of their target consumer
  • The difference between hiring for the “RIGHT NOW” versus Hiring for Future Growth (Brilliant!)
  • Her Biggest Challenge (“it’s always the same”)
  • DAILY rituals have contributed to her success as a CEO and Co-Founder
  • How she handles the really tough “I’m not sure if I can go on” days
  • Her quick decision-making process
  • The things she’s outsourced in her life (this was a humorous moment for sure!)
  • Her BEST Advice for women entrepreneurs who are in the sweet spot of scaling

Do your most dreaded task first thing in the morning. It is basically like wake-up and do that disgusted ‘ugh, I can’t wait to get it over with’ thing.” – Rosie O’Neill

Connect with Rosie O'Neill:

LinkedIn | Instagram | Twitter | Sugarfina  |  Instagram |  Facebook

I am a big believer that you’ve got to focus on two or three things and do those things really well before you start to focus on the next thing.” – Rosie O’Neill

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