Smart Women Smart Solutions

Kimberly DeShields-Spencer – Founder & CEO of Behind Her Brand

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She's Got Moxie - Episode Art - Kimberly DeShields-Spencer

Today we’re talking about building a brand with Kimberly DeShields-Spencer, the founder and CEO of four companies: UImpact, Sow.Reap.Harvest, Behind Her Brand, and the UImpact Publishing Group. Kimberly is also a best-selling author, philanthropist, podcast host, and mother.

In this episode, she and I talk about the steps she took to launch a magazine in the middle of the pandemic. We also talk about her mission to inject personality and authenticity into the brands she works with, as she shares that so many women are putting on “masks” every day when they show up to work.

Listen in to learn what a brand really is, why you need one, and which warning signs to look out for if your brand is in decline.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

They are still using yesterday's solutions for today's issues.” – Kimberly DeShields-Spencer

Show Notes:

  • WARNING signs that your brand is taking a Nose Dive
  • Dealing with the reality of “CANCEL “ Culture
  • What a “BRAND” really is
  • Why you NEED a brand
  • QUICK TIPS to determine if your Brand is working
  • HOW to BUILD a Consistent Brand that gets results
  • And much, much, more

Your brand comes down to your voice and how you choose to communicate that.” – Kimberly DeShields-Spencer

Connect with Kimberly DeShields-Spencer:

LinkedIn | Instagram | Facebook | Behind Her Brand

You can be successful and still have trials.” – Kimberly DeShields-Spencer

Trish Healy – The Mission of Wonder

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Trish Healy on She's Got Moxie

When today’s guest Trish Healy read Celia’s (the 12-year-old daughter she and her husband were fostering at the time) wish list and saw she most wanted a sleepover party, it was a life-changing moment. WonderTent Parties was born and now five years later, the business has expanded from sleepovers to events and experiences for both children and adults.

In this episode, Trish shares her struggle to acknowledge that she didn’t need to wear all the hats in her new business and how referrals hugely benefited her business growth in the early days. We discuss marketing tips for growing your new business and explain who you should listen to the most in business.

Listen to this episode to learn how to best reach your target audience as a new business, ways to incorporate philanthropy into your business model, and some of Trish’s favorite tips for managing bad days at work.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

People wanted to stay home but they still wanted to have an experience.” – Trish Healy

Show Notes:

  • The beautiful, inspiring story of WonderTent Parties
  • WHO you should Lean in & LISTEN to in Business
  • PURE GOLD: Advice for what to do on the really TOUGH Days
  • Learn about KIDSAVE, an incredible non-profit committed to helping Foster Youth find Forever Homes
  • Tips on reaching your TARGET audience
  • Incorporating philanthropy into your business model
  • Her TRUCK DRIVING Moment
  • The worst startup advice Trish hears

The biggest challenge has been juggling everything.” – Trish Healy

Connect with Trish Healy:

LinkedIn | Instagram | Facebook | Wondertent Parties

The challenges that come will come not because of your gender, so eliminate that as a reason.” – Trish Healy

 

Finding Joy in Your Social Media with Emily Raiber

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Emily Raiber on She's Got Moxie with Joy ChudacoffToday's episode is taken from my Instagram Live Finding Joy Every Day series. I had a great conversation with Emily Raiber, of Emily Raiber Media & Digital Marketing. She leverages social media to promote her clients' personal brands for maximum growth.

In this episode, Emily and I talk about how women entrepreneurs can power down and still feel successful online growing their brand and how we can make navigating social media easier and more joyful. We also talk about the value of freebies for growing your business and what social media questions she gets asked the most.

Listen in to learn what steps you can take online to see your followers truly happy, engaged, and coming back.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Use whatever you're doing and repurpose it for different channels.” – Emily Raiber

Show Notes:

  • What’s NEW in 2022 when it comes to Social Media?
  • How to improve your social media presence
  • How to increase your social media following
  • How many times per day should you post?
  • Where you should focus your time for profitable results
  • Easy Tips to Re-purpose your content (GENIUS!)
  • How to work SMARTER not HARDER building your Social Media
  • Why Video is so important for businesses in 2022
  • The “secret” to increasing your LinkedIn engagement
  • Are LinkedIn ads really worth the money?
  • Do we need to be on TikTok? What WORKS & what doesn’t
  • The importance of POWERING DOWN – Yes, put the phone away!
  • Using influencers to promote your business
  • The BEST time of the day to post on social media
  • A BIG TIP on how to successfully use your BIO on Instagram to gain more business s

The more video the better.” – Emily Raiber

Connect with Emily Raiber:

LinkedIn | Instagram | Facebook | Emily Raiber Media

The more you can stay in your lane and focus on yourself, the more you'll be successful.” – Emily Raiber

Mignon Francois – How She Turned $5 into $10 Million as the CEO & Founder of The Cupcake Collection

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Mignon Francois on She's Got Moxie with Joy Chudacoff

My guest today, Mignon Francois, CEO & Founder of The Cupcake Collection, is a very enthusiastic and positive entrepreneur who turned a recipe that she received from her grandmother into a $10 million business.

Mignon was a stay-at-home mom who was tired of her children not being able to go on field trips because she did not have the extra money. At the time, she had no bakery experience, but she took her grandmother’s recipe, spent $5 on ingredients and the rest they say is history. Mignon’s business turned out to be a much bigger success than she could ever imagine.

On today’s show, Mignon shares the story of how The Cupcake Collection began its humble beginnings. She talks about the challenges that she has faced in her company, her “sampling” strategy, her actions steps to success, and more.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Overnight success takes 10 years.” – Mignon Francois

Show Notes:

  • The moment Mignon decided to turn an old recipe into a NEW idea
  • What MOTIVATED her to keep going every day despite the challenges
  • How she has grown and scaled her business from a start-up to being recognized as one of the TOP cupcake bakeries in the US with multiple locations
  • Why a “sampling” strategy is important for a product-based business
  • The really big gamble Mignon made as she bet on her success
  • What it has been like to maintain business during the pandemic

My action step was to stop waiting and start doing.” – Mignon Francois

Connect with Mignon Francois:

Facebook | Instagram | Twitter | The Cupcake Collection

Everybody wants to be great, but nobody wants to get up at dawn.” – Mignon Francois

Emily Raiber – Media Expert & Entrepreneur on Using Social Media to Enhance Your Business

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Emily Raiber on She's Moxie with Joy Chudacoff

Emily Raiber, Founder & CEO of Emily Raiber Media, is an award-winning media professional with over a decade of experience producing television programming and content in both news and entertainment. She has worked with NBC, CNN, and FOX. As an experienced television professional, she has produced national, cable, live, local, and broadcast network programs.

She decided to hang her hat in the entrepreneurial arena and use her genius to help entrepreneurs expand their brand using the power of social media.

On today’s show, Emily shares that even though she worked for some of the most powerful networks in New York, she knew entrepreneurship was in her future. She also talks about how she harnessed the power of Instagram early on, her thoughts on the TikTok app, tips on how to get more attention on Instagram, advice for pricing your services, the importance of finding your team and so much more.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

If you are doing a little bit on all of those channels and really not succeeding in any of them, you need to scale back and concentrate in one that will give you results.” – Emily Raiber

Show Notes:

  • How to use social media to ENHANCE your business
  • Her best advice on where to FOCUS your energy when it comes to social media – PRICELESS!
  • Her thoughts on WHY it’s Essential to price your products and services well
  • The BEST social media platform to use for your business
  • Her 4 TOP TIPS to attract attention and gain followers on Instagram
  • How and why HASHTAGS are key
  • Her advice on what to do when you feel like giving up – PURE GOLD!
  • The challenges working mothers are facing trying to run a business while NAVIGATING online school for kids
  • The SILVER Lining she has discovered in 2020

A lot of things will come up and you have to move on from them very quickly and bounce back.” – Emily Raiber

Connect with Emily Raiber:

 Instagram | Emily Raiber Media

You have to find your joy and you have to be present for your family.” – Emily Raiber

From Wall Street to Wellness, Meet Priscilla Tsai, CEO & Founder, CocoKind, an Organic Skin Care Line With Products Under $25

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Priscilla Tsai on She's Got Moxie with Joy ChudacoffMy guest today, Priscilla Tsai, struggled with life-long hormonal acne issues until one day she decided to take matters into her own hands and literally solve this problem that created insecurity for her every day.

She left her job on Wall Street and went straight into wellness by founding, Cocokind, an organic skincare brand that is clean, conscious and accessible to everyone.

On today's show, she talks about how she took her struggle with hormonal acne and turned it into a business that now has 133K raving fans on Instagram who love Cocokind.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

How I actually convinced myself to just do it was – I was like ‘you know what? You don't have to be the face of the company – you can just be a business owner.'” – Priscilla Tsai

Show Notes:

  • How she took her struggle with acne and turned it into 133K followers on Instagram who love her products and her approach
  • How she got her products into Whole Foods – a simple strategy that required a BOLD move
  • Why every decision she makes is around a set of “conscious” values
  • Why she almost didn’t start the company (Priscilla talks openly about her insecurities and vulnerability)
  • How vulnerability became her secret sauce
  • Why perfection doesn’t sell well
  • Her passion for helping other women entrepreneurs and how this lead to the Cocokind Foundation
  • And much, much more

We don't ask, ‘what can we charge?'… we charge what we think is fair.” – Priscilla Tsai

Connect with Priscilla Tsai:

LinkedIn | Instagram | Facebook | Cocokind

For me, when I hear from my other friends who started things say ‘we go through similar pains', and then you that, it is normal and you shouldn't be so hard on yourself.” – Priscilla Tsai

Rosie O’Neill – How Sugarfina Has Achieved Explosive Growth Over The Past 450 Days

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Rosie O'Neill on She's Got Moxie with Joy Chudacoff

**Rosie O’Neill is the FIRST in a series of ENCORE podcast interviews we will be conducting over the next few months. We’ve been closely watching the growth of some of the women we’ve had on the show before and we’re inviting back guests who are having explosive growth and are willing to share the journey with you.

Rosie O’Neill, is an entrepreneur with a major sweet tooth for business. I had Rosie on ‘She’s Got Moxie’ back on November 15, 2017, and that episode is still today one of our most popular. Since my last interview with Rosie, (about 450 days ago), Sugarfina has grown tremendously. Today, she shares with us what business has been like and how the company has exploded with growth so quickly.

In July 2012, along with her co-founder and fiancé (now hubby) Josh Resnick, Rosie launched Sugarfina, a luxury candy boutique for grown-ups featuring the finest confections from artisan candy makers around the world. Best known for Champagne and Rosé-infused gummy bears, Sugarfina has been named one of the “World’s 50 Most Innovative Companies” and “World’s 10 Most Innovative Retailers” by Fast Company as it disrupts the $200B confections industry. Sugarfina has also made the list of the “World’s Most Beautiful Candy Shops” by Architectural Digest.

 

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

I certainly have those days where I start to go into the negative self-talk, but I’m trying to be much better about catching it and turning it around. And basically, the same advice that I would give to a female entrepreneur friend, I try to give that to myself. Sometimes we’re harder on ourselves than we would be to a friend.” – Rosie O’Neill

Show Notes:

  • What’s happened in the last 450 days (it’s quite Remarkable)
  • The strategy they’ve used to grow beyond physical locations to get into the hands of their target consumer
  • The difference between hiring for the “RIGHT NOW” versus Hiring for Future Growth (Brilliant!)
  • Her Biggest Challenge (“it’s always the same”)
  • DAILY rituals have contributed to her success as a CEO and Co-Founder
  • How she handles the really tough “I’m not sure if I can go on” days
  • Her quick decision-making process
  • The things she’s outsourced in her life (this was a humorous moment for sure!)
  • Her BEST Advice for women entrepreneurs who are in the sweet spot of scaling

Do your most dreaded task first thing in the morning. It is basically like wake-up and do that disgusted ‘ugh, I can’t wait to get it over with’ thing.” – Rosie O’Neill

Connect with Rosie O'Neill:

LinkedIn | Instagram | Twitter | Sugarfina  |  Instagram |  Facebook

I am a big believer that you’ve got to focus on two or three things and do those things really well before you start to focus on the next thing.” – Rosie O’Neill

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