Emily Raiber – Media Expert & Entrepreneur on Using Social Media to Enhance Your Business

September 16, 2020 | By Joy Chudacoff Leave a Comment

Emily Raiber, Founder & CEO of Emily Raiber Media, is an award-winning media professional with over a decade of experience producing television programming and content in both news and entertainment. She has worked with NBC, CNN, and FOX. As an experienced television professional, she has produced national, cable, live, local, and broadcast network programs.

She decided to hang her hat in the entrepreneurial arena and use her genius to help entrepreneurs expand their brand using the power of social media.

On today’s show, Emily shares that even though she worked for some of the most powerful networks in New York, she knew entrepreneurship was in her future. She also talks about how she harnessed the power of Instagram early on, her thoughts on the TikTok app, tips on how to get more attention on Instagram, advice for pricing your services, the importance of finding your team and so much more.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

If you are doing a little bit on all of those channels and really not succeeding in any of them, you need to scale back and concentrate in one that will give you results.” – Emily Raiber

Show Notes:

How to use social media to ENHANCE your business
Her best advice on where to FOCUS your energy when it comes to social media – PRICELESS!
Her thoughts on WHY it’s Essential to price your products and services well
The BEST social media platform to use for your business
Her 4 TOP TIPS to attract attention and gain followers on Instagram
How and why HASHTAGS are key
Her advice on what to do when you feel like giving up – PURE GOLD!
The challenges working mothers are facing trying to run a business while NAVIGATING online school for kids
The SILVER Lining she has discovered in 2020

A lot of things will come up and you have to move on from them very quickly and bounce back.” – Emily Raiber

Connect with Emily Raiber:

Instagram | Emily Raiber Media

You have to find your joy and you have to be present for your family.” – Emily Raiber

From Wall Street to Wellness, Meet Priscilla Tsai, CEO & Founder, CocoKind, an Organic Skin Care Line With Products Under $25

November 13, 2019 | By Joy Chudacoff Leave a Comment

My guest today, Priscilla Tsai, struggled with life-long hormonal acne issues until one day she decided to take matters into her own hands and literally solve this problem that created insecurity for her every day.

She left her job on Wall Street and went straight into wellness by founding, Cocokind, an organic skincare brand that is clean, conscious and accessible to everyone.

On today’s show, she talks about how she took her struggle with hormonal acne and turned it into a business that now has 133K raving fans on Instagram who love Cocokind.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

How I actually convinced myself to just do it was – I was like ‘you know what? You don’t have to be the face of the company – you can just be a business owner.'” – Priscilla Tsai

Show Notes:

How she took her struggle with acne and turned it into 133K followers on Instagram who love her products and her approach
How she got her products into Whole Foods – a simple strategy that required a BOLD move
Why every decision she makes is around a set of “conscious” values
Why she almost didn’t start the company (Priscilla talks openly about her insecurities and vulnerability)
How vulnerability became her secret sauce
Why perfection doesn’t sell well
Her passion for helping other women entrepreneurs and how this lead to the Cocokind Foundation
And much, much more

We don’t ask, ‘what can we charge?’… we charge what we think is fair.” – Priscilla Tsai

Connect with Priscilla Tsai:

LinkedIn | Instagram | Facebook | Cocokind

For me, when I hear from my other friends who started things say ‘we go through similar pains’, and then you that, it is normal and you shouldn’t be so hard on yourself.” – Priscilla Tsai

Rosie O’Neill – How Sugarfina Has Achieved Explosive Growth Over The Past 450 Days

February 20, 2019 | By Joy Chudacoff Leave a Comment

**Rosie O’Neill is the FIRST in a series of ENCORE podcast interviews we will be conducting over the next few months. We’ve been closely watching the growth of some of the women we’ve had on the show before and we’re inviting back guests who are having explosive growth and are willing to share the journey with you.

Rosie O’Neill, is an entrepreneur with a major sweet tooth for business. I had Rosie on ‘She’s Got Moxie’ back on November 15, 2017, and that episode is still today one of our most popular. Since my last interview with Rosie, (about 450 days ago), Sugarfina has grown tremendously. Today, she shares with us what business has been like and how the company has exploded with growth so quickly.

In July 2012, along with her co-founder and fiancé (now hubby) Josh Resnick, Rosie launched Sugarfina, a luxury candy boutique for grown-ups featuring the finest confections from artisan candy makers around the world. Best known for Champagne and Rosé-infused gummy bears, Sugarfina has been named one of the “World’s 50 Most Innovative Companies” and “World’s 10 Most Innovative Retailers” by Fast Company as it disrupts the $200B confections industry. Sugarfina has also made the list of the “World’s Most Beautiful Candy Shops” by Architectural Digest.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

I certainly have those days where I start to go into the negative self-talk, but I’m trying to be much better about catching it and turning it around. And basically, the same advice that I would give to a female entrepreneur friend, I try to give that to myself. Sometimes we’re harder on ourselves than we would be to a friend.” – Rosie O’Neill

Show Notes:

What’s happened in the last 450 days (it’s quite Remarkable)
The strategy they’ve used to grow beyond physical locations to get into the hands of their target consumer
The difference between hiring for the “RIGHT NOW” versus Hiring for Future Growth (Brilliant!)
Her Biggest Challenge (“it’s always the same”)
DAILY rituals have contributed to her success as a CEO and Co-Founder
How she handles the really tough “I’m not sure if I can go on” days
Her quick decision-making process
The things she’s outsourced in her life (this was a humorous moment for sure!)
Her BEST Advice for women entrepreneurs who are in the sweet spot of scaling

Do your most dreaded task first thing in the morning. It is basically like wake-up and do that disgusted ‘ugh, I can’t wait to get it over with’ thing.” – Rosie O’Neill

Connect with Rosie O’Neill:

I am a big believer that you’ve got to focus on two or three things and do those things really well before you start to focus on the next thing.” – Rosie O’Neill

From Wall Street to Wellness, Meet Priscilla Tsai, CEO & Founder, CocoKind, an Organic Skin Care Line With Products Under $25

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Show Notes:

Connect with Priscilla Tsai:

Rosie O’Neill – How Sugarfina Has Achieved Explosive Growth Over The Past 450 Days

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Show Notes:

Connect with Rosie O’Neill:

Strategy & Consulting

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