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Critical Moment #4 – When They Need a Nudge to do Something

December 8, 2015 | By Joy Chudacoff Leave a Comment

people-they-trustToday is the 4th and final critical moment when your client needs you. Followup is essential and here's a great tip on how to let people know you really care about them and stay in touch.

When they need a nudge to do something— There is a marketing rule that states that a person needs to see your message SEVEN times before they are ready to take action on it. This is why follow-up is critical. Following up is a way to show that you care, that you have not forgotten about them. And it also honors the simple nature of how people buy (which we can all relate to). People aren't always ready to take out their wallets, so they have to get a little nudge.

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Are You Building a Quality List?

October 23, 2015 | By Joy Chudacoff Leave a Comment

To listen to my audio article, Are You Building a Quality List?, click on the audio player arrow below:

Content Creation in a Drought? No Problem…

June 12, 2015 | By Joy Chudacoff Leave a Comment

To listen to my audio article, Content Creation in a Drought? No Problem…, click on the audio player arrow below:

Smart Women Make it Easy for Their Ideal Client to Say “Yes!”

August 3, 2012 | By Joy Chudacoff Leave a Comment

One of the questions I get asked often by women entrepreneurs is, “Joy, once I’ve created a relationship with my ideal client, how do I get them to buy from me?” Great question!

Notice how the question was worded: “once I’ve created the relationship…” Smart women know the first step in marketing their business is establishing a feeling of belief and trust with their ideal client.

When your ideal client is feeling ready to say, “Yes! I want to work with you!”, now is the time to have a simple, easy, process for them to follow to get started with you. In today’s article, I’m going to focus on six tips and solutions that are guaranteed to help you attract and embrace more clients if you follow these simple suggestions:

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Smart Women and the “WIIFM” Factor

January 19, 2012 | By Joy Chudacoff Leave a Comment

Do you know what “WIIFM” stands for? Sure you do! You ask yourself this question every time you think about making an investment or purchase – “What’s In It For Me?” We purchase everything based on the “benefits” that we will receive when we use the service or product.

Let me give you an example: Last week, I purchased a new bicycle because I want to start taking long bike rides with my family. There was one benefit I was looking for with the purchase of this new bike: comfort. It had to be comfortable. When I finally found the bike that met my comfort requirement I was delighted, however right next to it was a bike that was a beautiful shade of purple which made my heart skip a beat. I sampled both bikes and in the end bought the bike that was a shade of silver because it was clearly the most comfortable ride. The color was a “feature” not a “benefit” for me. Remember the greatest “benefit” for me was comfort.

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Will you join me in a few hours?

November 30, 2011 | By Joy Chudacoff Leave a Comment

I'm working away here in my office preparing for my FREE call that's coming up in just a few hours. Did you grab the call-in details yet?

In a rush? Go here now.

It’s easy to beat yourself up if you feel like you haven’t been moving forward in your business. I know because I’ve done it myself, many times.

You feel stuck and unsure what to do which can sometimes seem like failure. Nearly 7 years ago, I started my business with the dream of supporting women to their next Big Idea and help them achieve success in their lives and businesses. Although having a DREAM and a DESIRE were both essential in the beginning, I spent the first few years SURVIVING instead of THRIVING. My business was up and down every month and cash flow was inconsistent.

Fast forward to TODAY:

• I have a THRIVING business that has consistent cash flow month after month
• I work with my ideal client
• My work inspires me and my clients get results
• I have plenty of time for family and self-care

What Changed?

I changed! And along the way, I learned some BASIC, no-brainer easy-to-implement tips for business building that I’m going to share with you on a *special* call:

“Guarantee Your Success in 2012: Discover the 3 Keys to Consistent Cash Flow Doing Work You Love With Your Ideal Client!”

Wednesday, November 30, 2011 at 12:00pm Pacific / 3:00pm Eastern

Learn more and reserve your spot now.

On this FREE, Complimentary One-Hour call, I’ll share:

• The 2 barriers that can sabotage your success (you may be surprised)
• The 3 pathways to immediate cash flow (and a calendar full of ideal clients)
• 4 Basic essentials that doubled my income and my number of clients
• The one missing piece that may be holding you back from converting an interested prospect into a happy, paying client who raves about you!
• DETAILS about my *brand new* Step-By-Step, Basic Blueprint to Build a Thriving Business That is Guaranteed to Create More Clients and More Income Quickly and Easily! My new no-nonsense, low-cost, and easy-to-use system for success!
• Hear from other smart women who’ve achieved dramatic results using my “no-brainer” Business Basics Blueprint!

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Let me show you how to have Guaranteed Success in 2012!

November 17, 2011 | By Joy Chudacoff Leave a Comment

It’s easy to beat yourself up if you feel like you haven’t been moving forward in your businessStop Beating Yourself Up! – especially when you are coming to the end of another year. I know because I’ve done it myself, many times.

You feel stuck and unsure what to do which can sometimes seem like failure. Nearly 7 years ago, I started my business with the dream of supporting women to their next Big Idea and help them achieve success in their lives and businesses. Although having a DREAM and a DESIRE were both essential in the beginning, I spent the first few years SURVIVING instead of THRIVING. My business was up and down every month and cash flow was inconsistent.

Fast forward to TODAY:

• I have a THRIVING business that has consistent cash flow month after month
• I work with my ideal client – I really do LOVE them all!
• My work inspires me and more importantly, my clients get results
• I have plenty of time for family and self-care

What Changed?

I changed! And along the way, I learned some BASIC, no-brainer easy-to-implement tips for business building that I’m going to share with you on a *special* call:

“Guarantee Your Success in 2012: Discover the 3 Keys to Consistent Cash Flow Doing Work You Love With Your Ideal Client!”

Wednesday, November 30, 2011 at 12:00am Pacific / 3:00pm Eastern

Learn more and reserve your spot now.

On this FREE, Complimentary One-Hour call, I’ll share:

• The 2 barriers that can sabotage your success (you may be surprised)
• The 3 pathways to immediate cash flow (and a calendar full of ideal clients)
• 4 Basic essentials that doubled my income and my number of clients
• The one missing piece that may be holding you back from converting an interested prospect into a happy, paying client who raves about you!
• DETAILS about my *brand new* Step-By-Step, Basic Blueprint to Build a Thriving Business That is Guaranteed to Create More Clients and More Income Quickly and Easily! My new no-nonsense, low-cost, and easy-to-use system for success!
• Hear from other smart women who’ve achieved dramatic results using my “no-brainer” Business Basics Blueprint!

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Smart Women And The Fear of Commitment

November 17, 2011 | By Joy Chudacoff Leave a Comment

Commitment. It’s a powerful word that conjures up a mix of emotions and can be a scary thought– especially in business. Being committed to something means you’re choosing not to be committed to something else – sounds simple, right? In essence, you’re pledging or engaging in a relationship to the exclusion of others. In my work supporting women entrepreneurs, I find fear of commitment in business can make the difference between mediocre results and extraordinary results.

For example, making a commitment to “niche” yourself and serve a specific target market is unsettling to some entrepreneurs. There’s a fear of losing business or potential clients when you make this bold move. Oftentimes, I hear the phrase, “Everyone can benefit from my service!” While that may be true, if you want to attract more clients and increase your income, it’s essential to overcome your fear of commitment once you’re clear on who your ideal client is.

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Smart Women Give it Away!

April 10, 2009 | By Joy Chudacoff Leave a Comment

Recently, my 8 year old son Jack, came running into the house with the Sunday paper exclaiming, “Look, they gave us cereal!” And sure enough, there was not one but three mini boxes of cereal included with the newspaper—all sugar cereals they had never tried. My children were jumping up and down begging to try these cute little conveniently packaged products. This got me thinking about how Smart Women understand the power of sampling.

Sampling or giving something away for free is still one of the best marketing strategies that you can use to grow your business. Why? It gives your ideal client an opportunity to experience your product or service before they make a decision to become a customer. We are living in times where trust has been lost, in part due to the economic financial crisis. Sampling is a simple, easy way to create trust. Women create relationships easily with others and build trust quickly. Sampling or giving something away for free is a natural marketing tool for women.

Who do you sample? The perfect person to share your product or service with is your ideal client. Do you know who your ideal client is? Can you get a quick snapshot of that person in your mind right now? This is essential to the success of your business. Everything you do in your business should be geared towards crafting your message or marketing strategy so that when your ideal client reads it, she says, “This is exactly what I’ve been looking for!”

Here are a few smart solutions that you can use to “sample” your own product or service:

1. Share your Product with your Ideal Client – If your business is a physical product that people can use or consume, why not offer free samples? Think about all of the times you’ve been given a “sample” of something and you made a decision to purchase it once you tried it. A few days ago, I was at the grocery store and there was someone in the produce department offering samples of Ambrosia apples. I have never had an Ambrosia apple before and I had no intention of buying one. I took a bite of this apple and it was delicious. It was bursting with flavor. What do you think I did next? I went right over and bought some of those apples! Think about how you might share your product in order to gain more interest.

2. Share your Service with your Ideal Client
– In my Women’s Success Circles, I offer a “Sample Circle” before the actual Success Circle begins. It gives women the opportunity to experience me, my process with them, the material that I share, and the environment where the Circles are held. I also offer a complimentary service to women who are interested in working with me on an individual basis. I have found that my clients love sending me referrals because they feel secure in knowing that I will offer a sample session.

3. Share valuable information with your Ideal Client – A very effective tool is to share your expert information learned in your field with others. For example, I offer a complimentary report to every woman who signs up to receive my enewsletter. I have several reports and audios that I give away as bonus gifts to allow women access to information that will take their life and their business to the next level. This gives women an opportunity to learn more about the services that I offer in a safe, secure way. I invite you to think about ways you can share your knowledge with your ideal client so that they can experience you and your service in a way that feels good for them.

Notice that I used the word “ideal client” in each solution. It’s essential that you determine who your products or services are for. Ask yourself a question: “Who receives the greatest benefit from my product or service?” Then think about how you can offer your product or service in a sample setting so that those people can gain knowledge and interest in what you have to offer that will change their life or improve it in some way.

My children did enjoy the free cereal that morning. Me? I enjoyed a delicious Ambrosia apple.

****

Copyright 2009 Joy Chudacoff

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it:  Joy Chudacoff is the founder of Smart Women Smart Solutions(tm), a Certified Professional Coach to 1000’s of women, Motivational Speaker, and Entrepreneur.  She publishes a weekly buzz generating ezine, Reflections On Life and Business for Women Entrepreneurs.  If you’re ready take your life and your business to the next level, get your FREE Tips, FREE Report and FREE MP3 now at http://www.ProfitsWithPassion.com.

Smart Women, Baseball and Marketing

March 19, 2009 | By Joy Chudacoff Leave a Comment

Last weekend was “opening day” for Little League Baseball in our community.  There was a Pancake Breakfast to kick-off the season, children singing the National Anthem and of course, a local celebrity to throw out the game ball.  We really enjoyed our morning and felt grateful to share in the experience.  As I sat in the stands watching my 8 year old son Jack and his teammates (The Pinto Dodgers!), I started thinking about how Smart Women, Baseball and Marketing your business have a lot in common.

In my work with Women Entrepreneurs, I find that marketing can be a bit of a mystery.  It seems like a beast that cannot be tamed and yet, those who figure it out, become successful with companies doubling in growth and profits nearly overnight.  So how are baseball and marketing alike?

Smart Women, Baseball and MarketingMarketing really is just like the game of baseball.  And once you figure out the rules of the game, you will move around the “diamond” very quickly, scoring successful runs.  First, you have to decide what you are marketing (product or service) and second, who your ideal client is. In other words, who benefits from using your product or service.   When you have determined who your ideal client is, you can then create a “message” that will appeal to those people. Makes sense, right?  Many times, when we start a business what’s the first thing we do?  We create a logo, business cards, and possibly a web site.  We do need all of these things to run a business, however, if we don't accurately communicate the right “message”, then we have wasted valuable time and dollars with no success. Our ideal client must be able to understand how we can help to solve their problems with our product or service.  It’s essential that you develop your “message” first.  Let them know how your product or service can solve the problem they are having.

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