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With Joy Chudacoff, Leading Expert on Business Success and Lifestyle Design For Women

Emily Raiber – Media Expert & Entrepreneur on Using Social Media to Enhance Your Business

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Emily Raiber on She's Moxie with Joy Chudacoff

Emily Raiber, Founder & CEO of Emily Raiber Media, is an award-winning media professional with over a decade of experience producing television programming and content in both news and entertainment. She has worked with NBC, CNN, and FOX. As an experienced television professional, she has produced national, cable, live, local, and broadcast network programs.

She decided to hang her hat in the entrepreneurial arena and use her genius to help entrepreneurs expand their brand using the power of social media.

On today’s show, Emily shares that even though she worked for some of the most powerful networks in New York, she knew entrepreneurship was in her future. She also talks about how she harnessed the power of Instagram early on, her thoughts on the TikTok app, tips on how to get more attention on Instagram, advice for pricing your services, the importance of finding your team and so much more.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

If you are doing a little bit on all of those channels and really not succeeding in any of them, you need to scale back and concentrate in one that will give you results.” – Emily Raiber

Show Notes:

  • How to use social media to ENHANCE your business
  • Her best advice on where to FOCUS your energy when it comes to social media – PRICELESS!
  • Her thoughts on WHY it’s Essential to price your products and services well
  • The BEST social media platform to use for your business
  • Her 4 TOP TIPS to attract attention and gain followers on Instagram
  • How and why HASHTAGS are key
  • Her advice on what to do when you feel like giving up – PURE GOLD!
  • The challenges working mothers are facing trying to run a business while NAVIGATING online school for kids
  • The SILVER Lining she has discovered in 2020

A lot of things will come up and you have to move on from them very quickly and bounce back.” – Emily Raiber

Connect with Emily Raiber:

 Instagram | Emily Raiber Media

You have to find your joy and you have to be present for your family.” – Emily Raiber

Lisa Sugar – How a Blogging Side Hustle Turned into POPSUGAR, a Multi-Million Dollar Media Company

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Lisa Sugar on She's Got Moxie

Lisa Sugar really disliked her job but unlike so many, she did something about it. After starting a personal blog that went viral (we’re talking over 1 million followers in 1 year), Lisa Sugar knew that she was on to something. She ditched her day job and not long after, her husband did too.

Currently, POPSUGAR is now the #1 lifestyle brand for young women, and has just introduced a brand new beauty line.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Saying yes has led to great things.” – Lisa Sugar

Show Notes:

  • Lisa’s STRATEGY on how she went from 1 follower to 1 million in less than a year
  • WHY you should never rely on Advertising as a major source of Revenue
  • WHY now was the perfect time for POPSUGAR to launch a beauty line
  • What it was like to give birth to her first child while growing a fast-paced media empire
  • Why you should WORK HARD & PLAY NICE
  • The POPSUGAR PRINCIPLES & Why her Team relies on this
  • Why Lisa wrote her book, “Power Your Happy”
  • Why Lisa says YES when she’s making decisions
  • The valuable lesson she learned when she strayed away from her core business
  • Her BEST (quite simple) advice for women entrepreneurs
  • and much, much more

Finding people who are really living and breathing that world and bringing them in so that they can be the experts, so that they can shine and share that knowledge, is really important.” – Lisa Sugar

Connect with Lisa Sugar:

Facebook | Instagram | Twitter | POPSUGAR

I think it is really important to play nice both to competitors and co-workers who come and go, because you never know what’s going to happen next.” – Lisa Sugar

Don’t Throw the Baby Out Just Yet…

| By Joy Chudacoff Leave a Comment

While it’s true that some industries are experiencing market saturation, there is a gigantic opportunity for business owners who have a proven track record and are recognized by their followers as an expert in their field.  Plus, IF you’re targeting industries that haven’t been hit over the head every minute of the day with some newfangled “no effort on your part, just sit back and watch the money roll in” gimmick, these people will welcome your expertise with open arms and pay you very well for your expert knowledge.

Case in point:   I have a client who is definitely perceived as an expert in her industry that sent this email a few days ago: “Joy! I made $10K today!”  By following a simple plan and staying consistent in preparation leading up to the event (which was a webinar by the way), she was rewarded for her efforts in a big way financially and I suspect a feeling of accomplishment.

Here are a few key pieces that made her online event successful:

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Smart Women and the Unsubscribe Link

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Recently, I was having lunch with a friend who was feeling like her email in-box was being attacked with messages – sound familiar? We’ve all had this happen before and there may be times when we are the guilty culprit-unconsciously I might add.

I continued to ask my friend a few questions about this situation and I quickly began to understand how this might have happened. She was at an event and dropped her business card in a fish bowl to win a free gift that piqued her interest. Unfortunately, she wasn’t the lucky winner, however within three days of the event, she received three emails from the person who was giving away the free gift. Each email contained information about three separate programs/products this person was marketing – none of which my friend had any interest.

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Strategy & Consulting

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