Recently, someone I care deeply about, nearly missed an opportunity that COULD affect their potential future. You know what the error was? Lack of follow-up. Follow-up is something that anyone can do. It doesn’t matter how much (or how little) education you have, it doesn’t discriminate, and it levels the playing field.
Here’s another (deeper) reason I think people don’t follow-up: Fear of failure, Fear of the word No. “If I don’t follow-up, I’ll be spared the feeling of rejection.”
You didn’t start your business solely to make a lot of money. I know this because 100% of the women I work with and host on my podcast comment that it’s never about the money—it’s about solving a problem or filling an unmet need. Your highest contribution, in part, is bringing your creative ideas to the world.
I have never achieved Big LEAPS in my business from social media or just sitting at my desk staring into my laptop. The big income leaps (think 25% – 50%) have been born out of networking and cultivating collaborative relationships with people who embrace your genius, your highest contribution.
A few days ago, I was speaking with one of my valued clients about the many benefits of getting out of the office and creating connections and relationships through networking. At one point, there was a momentary silence on the other end of the line and then she asked me if I could give her more “structure” on the best way to network effectively. This question made me stop and think: I tell my clients to do this ALL the time and yet, I rarely stop and explain WHAT to DO or HOW to do it:
If you’ve been following me for awhile, you know that one of my top business building tools is creating relationships and connections with your ideal client and potential referral sources. Follow-up is the binding agent or the glue that strengthens the bond you have with these people. The good news is with today’s technology, there are low-cost to no-cost ways to keep the communication and visibility flowing easily.
There I’ve said it- the “s” word. I sometimes see women cringe when the word comes up in conversation, however if you don’t master the art of getting the sale, you may find your business is always up and down with cash flow.
A few days ago, I contacted a friend to ask for a referral recommendation for a big project I’m working on. My referral source responded quickly providing me with the information I needed. I was so excited to speak with this potential resource. I immediately and eagerly reached out by email. No reply. Within 48 hours, I made a second attempt via email and phone. No reply.