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Koel Thomae – How Cold-Calling a Dairy Farmer Turned Into a $170 Million Yoghurt Company

March 28, 2018 | By Joy Chudacoff Leave a Comment

Koel Thomae on She's Got Moxie with Joy Chudacoff

On a trip home to Australia, Koel Thomae discovered a homemade yoghurt in a beach town corner shop, and she knew this was an entrepreneurial moment.

Inspired to bring the best-tasting yoghurt to the United States, Koel couldn’t stop thinking about the velvet tasting yoghurt that would one day become Noosa Yoghurt.

After cold-calling a fourth-generation dairy farmer in Colorado, Koel partnered with ‘Farmer’ Graves and brought Noosa Yoghurt to life.

What started in small farmers markets and local Whole Foods stores has led Noosa to be sold in 25,000 stores nationwide.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

It is certainly ok to evolve things, but don’t ever get too far away from that core fundamental reason why you started the brand.” – Koel Thomae

Show Notes:

  • How a visit to Noosa, Australia led Koel to go on an entrepreneurial adventure
  • How her obsession with this yoghurt led her to a three-hour lunch that ultimately got her a “loose license” for the yoghurt
  • What it was like to QUIT her day JOB and jump right into her entrepreneurial idea
  • Why Koel took her life savings and put them into her business
  • WHY you should never over-think an idea
  • HOW she diverted Whole Foods attention when they initially didn’t like her packaging
  • Why she decided to pull out of a market that Noosa wasn’t ready for
  • A Deep Conversation on Cash Flow – pure gold
  • How Koel stayed PRODUCTIVE while building a business and raising a newborn
  • The ONE question Koel asks herself to stay on track every day
  • And much much more

I would say that if finance is not your strong suit, then get some really smart people who do know that and learn it really quickly.” – Koel Thomae

Connect with Koel Thomae:

Facebook | Instagram | Twitter | LinkedIn| noosa

Very simple productivity – tasks lists and really understanding what is the priority from what will most impact your business.” – Koel Thomae

Alyza Bohbot – From Crop to Cup, Empowering Women Worldwide with City Girl Coffee

February 21, 2018 | By Joy Chudacoff Leave a Comment

Alyza Bohbot on She's Got Moxie with Joy Chudacoff

My guest today, Alyza Bohbot, has some serious moxie. After taking the reins of her family business, Alyza was searching for a way to differentiate her coffee company while connecting with women. What she discovered along the way was surprising and out of that discovery, City Girl Coffee was born. Besides being seriously good coffee, City Girl’s mission is tied to women’s empowerment in the coffee trade industry where women do more than 70% of the work in the fields but rarely get any financial control.

City Girl Coffee sources as many beans as possible from women coffee farmers throughout the world and a portion of every sale goes right back to support women’s organizations worldwide.

Featured in Forbes, Delta Sky Magazine, Better Homes and Gardens, and Star Tribune, Alyza has been named one of Minnesota’s “Women Who Lead.” She’s also a recipient of the Minneapolis Business Journal’s 2017 “40 Under 40” Award.

Alyza is funny, real, raw and boldly powerful. You’ll love this interview!

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

I knew if I cared about this then the likelihood of other people caring about this was probably pretty significant. It really was something that I felt strongly about since conception.” – Alyza Bohbot

Show Notes:

  • The SHOCKING discovery that led Alyza to birth City Girl Coffee
  • TIPS on how to gain traction in the saturated food and beverage product industry
  • WHY Alyza GIVES BACK through her business
  • Her BEST Business action steps
  • ADVICE on cash flow in a seasonal business
  • What Alyza did instead of GIVING UP at a time when she faced a huge challenge
  • The ONE Thing She Focuses on
  • Her BEST productivity Tips

Never think that you have all the answers. Never think that you know it all. Because you never know what little tidbit of information might just be the key piece that turns your business and takes it into a completely new trajectory that you never knew existed.” – Alyza Bohbot

Connect with Alyza Bohbot:

Facebook | Instagram | Twitter | City Girl Coffee

“By coming out and from the get-go really making people understand that what we’re doing is much larger than just a coffee company, that was enough to get us that initial publicity and initial media attention.” – Alyza Bohbot

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