Lindsay Pinchuk – Finding the Motherlode Through Motherhood

September 8, 2021 | By Joy Chudacoff Leave a Comment

Before she was even pregnant with her first child, Lindsay Pinchuk saw an opportunity in the parenting industry. She decided to go for it and Bump Club And Beyond, a parenting community was born. With just $500, she used basic, grass-roots efforts to fuel her start-up growth. Along the way, she made some strategic partnerships that led to rocket-ship visibility and success. Both Target and Nordstrom came calling.

Lindsay actually sold her company a few years ago and in this episode, we talk about why it was always her goal to sell the business. We also discuss the future that she’s really looking forward to and why it benefited her to organize events outside of the baby space.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Flexibility is queen.” – Lindsay Pinchuk

Show Notes:

SIMPLE Grass-Roots efforts that led to ROCKET ship growth
The FIRST Question Every Start Up should ask in the beginning
The importance of forming the RIGHT Partnerships for Strategic Growth
Her Biggest GROWTH Opportunity
Why Identifying your WEAKNESSES Early on is Key to Growth
How to MOVE through the really TOUGH Days
And much, much more!

It is so important that you have support and not just from people who have done it before you, but from people who are going through it with you.” – Lindsay Pinchuk

Connect with Lindsay Pinchuk:

LinkedIn | Instagram | Twitter | Bump Club and Beyond

We all can always learn from our peers whether it’s motherhood, entrepreneurship, or whatever it might be.” – Lindsay Pinchuk

Charlene Simon – The Art of Juggling Soaps, Cosmetics & Cupcakes

April 14, 2021 | By Joy Chudacoff Leave a Comment

She left school at 15 and had her three children by the time she was 20.

Today Charlene Simon is the real definition of a “serial” entrepreneur. She’s the CEO & Founder of three successful brands: Bathhouse Soapery & Caldarium, Fat Bottom Girl’s Cupcakes and Villainess Beauty.

It all started in San Diego in 2000 when Charlene walked into a soap shop that had real, live, breathing goats out back. She was mesmerized. She spent hours in the local library teaching herself the chemistry of soap making.

In 2009 (not a great year for the economy), she remembered her boss saying once, “You have to strike on real estate in a recession.” So she took $700 (all the money she had) and she went for it. She opened her first Bathhouse Soapery & Caldarium.

It’s been a wild ride and one that continues to spiral upward for this straight-talking entrepreneur who makes all her decisions on “feelings.”

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

“The fear is fuel.” – Charlene Simon

Show Notes:

Why starting a business in a RECESSION was her BIG Break (it was the perfect time)
Why FEELINGS matter most to her when making decisions (she needs to feel the JOY)
Why CUPCAKE WARS kept calling her to be a contestant on the show – it had to do with a T-Shirt
Her Most DIFFICULT Business Moment – (two blocks down the street)
GENIUS Advice on how to handle COMPETITION
Her “BUFFET” Analogy (what are you hungry for?)
TIPS on Dealing with CRITICISM
And much, much more!

“Competition is nothing; I don’t even look at other people.” – Charlene Simon

Connect with Charlene Simon:

Facebook | Instagram | Twitter | Bathhouse Soapery & Caldarium

“If it doesn’t bring me joy, I know not to touch it.” – Charlene Simon

Wendi Weiner – The journey From a Lucrative Career as a Lawyer to Becoming The Writing Guru

March 24, 2021 | By Joy Chudacoff Leave a Comment

Wendi Weiner was well established as an attorney earning a significant income but her true passion was writing. Her parents even nick-named her, “The Writing Guru.” She started a side hustle of writing even though she was putting in 50-60 hours a week as a lawyer. It turned out to be a very good decision.

Fast forward to today: Wendi has been featured in over 75 media outlets — from CNBC to CNN and The Huffington Post — as a leading authority in personal branding, social storytelling, career strategy, and the job search process. Her business, The Writing Guru, provides corporate branding services to Fortune 25 companies and she regularly gives talks on topics ranging from personal branding to resume writing, reputation management, and social networking. She believes that if we want to have our own business doing something we love, we have to change our mindset about time. We don’t work nine to five. We work whenever.

In today’s episode, Wendi shares how to balance your full-time job with your side hustle, the secret to getting media coverage, and how to become a household name.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

The personal fulfillment drives my passion, which is something that people see when they talk to me.” – Wendi Weiner

Show Notes:

How it felt to get her “Carrie Bradshaw moment”
WHY it’s good to listen to your Mom
How attending a conference led to her “LIGHT-BULB” moment
What it really takes to go from SIDE HUSTLE to a successful six-figure business
How to align your full-time job with your side hustle
The secret for getting media coverage (Wendi has been featured over 75 MEDIA Outlets!)
The most important action step for new entrepreneurs
How to become a household name in your industry
Her “Non-Negotiable” Daily Ritual
The most difficult part of entrepreneurship
How she adjusted having her hubby “come home” to work during the Pandemic (I could relate so much to her story here!)
Her best ADVICE on how to move through the really difficult days
Where she Finds her JOY

Your business and style are going to evolve over time. Don’t be afraid of it.” – Wendi Weiner

Connect with Wendi Weiner:

Facebook | Instagram | Twitter | The Writing Guru

The amount of work I generate in a day probably can’t be done by a lot of people.” – Wendi Weiner

Melissa Vitelli – From Fashion Photographer to Co-founder & CEO of Jar Goods

February 17, 2021 | By Joy Chudacoff Leave a Comment

My guest, Melissa Vitelli, had a successful career in fashion photography but she found her herself being drawn to the food industry through her hobby of vegetable gardening. She joined together with her sister-in-law Lauren and Jar Goods was born. They initially found success at Farmer’s Markets and this led them directly into the arms of Whole Foods.

On today’s show, Melissa talks about how she and her sister-in-law decided to take her father-in-law’s famous tomato sauce recipe and turn it into a thriving business. She shares how she brought her small side business into grocery stores across the country, some of her most pivotal moments as an entrepreneur, how she’s dealt with the challenges of entrepreneurship and more.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

People who need quick foods, should not be relegated to low quality.” – Melissa Vitelli

Show Notes:

What it was like to move from Fashion photography to the FOOD industry
How their decision to go with mom-and-pop stores first before hitting the Big Guns of Whole Foods and AMAZON paid off
Why beginning in FARMERS MARKETS was their Golden Ticket
WHEN she realized she was on to something with her business
The moment she decided to add more flavors to the mix – she shares it’s the key to creating a BRAND Block
She’s learned it’s all about being CONSUMER CENTRIC
Her experience at the CHOBANI Food Incubator
Why Jar Goods decided to try a subscription model
Her perspective on why you shouldn’t listen to other people’s ADVICE
Where she Finds her Joy
And much, much morel

In order to do it, it doesn’t matter what industry, you have to be very risk tolerant.” – Melissa Vitelli

Connect with Melissa Vitelli:

Facebook | Instagram | Jar Goods

The creative juices are not going to flow if you force them.” – Melissa Vitelli

Katie Chin – From Former Senior VP at Fox to Celebrity Chef, Caterer, and Cookbook Author

December 9, 2020 | By Joy Chudacoff Leave a Comment

It all started with a wok, a roll and a dream…

She’s shared her Asian culinary delights on the Today Show, at the White House, Iron Chef, Real Housewives of Beverly Hills and more.

My guest today, Katie Chin, is a celebrity Chef, caterer, cookbook author and food blogger. She is the author of the award-winning bestseller Everyday Thai Cooking and her latest cookbook, Everyday Chinese Cookbook: 101 Delicious Recipes from My Mother’s Kitchen. Katie is an amazing woman, as much as she is an amazing chef.

Katie grew up working in the kitchens of her mother, Leeann Chin’s restaurants in Minneapolis, but she decided to pursue a career in the marketing industry for film and television in Hollywood. With time, she realized her real passion was not in Hollywood, but in her culinary roots.

Katie shares the incredible story of her mother’s road to entrepreneurship as a Chinese immigrant to the United States. Though Katie was her daughter, Leeann Chin was the toughest boss Katie ever had. Katie talks about her own entrepreneurial journey, how she created a mother daughter-cooking brand, her best action steps to grow her business, how she made a name for herself on her own after her mom passed away, and more.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

When a door closes, climb to the window.” – Katie Chin

Show Notes:

What it was like to own a business with her Mom
The #1 Essential to getting lots of media exposure – LOVE this Gem. Anyone can do it!
Her BIGGEST obstacle in business
The danger of getting too much advice from others
The moment she knew it was time to leave Hollywood to go back to her culinary roots
Where she places her Trust
How Katie found her own entrepreneurial path after her mother passed away
Katie’s best action steps to growing her business
Her biggest challenges so far as a woman entrepreneur
How Katie has pivoted her business during the pandemic – GENIUS!
Her Passion for supporting women entrepreneurs really comes through

You should never dream harder than you work.” – Katie Chin

Connect with Katie Chin:

Facebook | Twitter | Chef Katie Chin

If you work really hard and believe in yourself, you can accomplish anything.” – Katie Chin

Jean Freeman – CEO of Zambezi & One of the Biggest Female-Owned Businesses in Los Angeles

December 2, 2020 | By Joy Chudacoff Leave a Comment

Jean Freeman is at the helm of one of the largest certified female-owned advertising agencies AND one of the biggest female-owned businesses in Los Angeles.

Jean has turned Zambezi into a thriving advertising agency with a revenue of projected 75 million dollars. She’s also become a leading advocate for the advancement of women in business.

On today’s show, Jean is going to share what being a CEO in a busy city like LA really means, her best productivity tips, how she manages a growing business while being a mom to two children under the age of 13, the importance of creating a sustainable business, and her criteria for decision-making in her business. She also talks about her business experience with NBA legend Kobe Bryant and the moment she was named a “Working Mother of the Year” by She Runs It!

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

In women’s entrepreneurship, we get to rewrite the rules of entrepreneurs.” – Jean Freeman

Show Notes:

Her business partnership with NBA legend Kobe Bryant
Why Corporate America does not support the needs of women in the workforce
How entrepreneurship runs in Jean’s family and what she has learned
The moment she recognized she was on to something with Zambezi
The benefits that come about when kids see their parents working
Tips on creating a sustainable business
The BEST strategy is always Actionable
Her advice on decision-making
Why Alignment is important in all aspects of business
And much, much moree

You are going to make some wrong calls, but that is ok, I think it’s more about how you respond to wrong calls.” – Jean Freeman

Connect with Jean Freeman:

Facebook | Instagram | Twitter | Zambezi

Align yourself properly with the types of businesses that will be long-term partners.” – Jean Freeman

Kerrigan Behrens – From Wall Street to CBD with the Co-Founder of Sagely Naturals

October 21, 2020 | By Joy Chudacoff Leave a Comment

My guest today, Kerrigan Behrens, co-founder of the CBD company, Sagely Naturals, shares her entrepreneurial journey from finance to CBD.

Kerrigan started her career in the financial market on Wall Street. Around this time, she developed persistent back pain that doctors couldn’t seem to diagnose. A friend told her about CBD and she became interested in trying it for pain relief. At first she doubted that CBD would be able to help her, but after trying some CBD honey (and feeling pain relief within 30-minutes), she changed her mind. The experience led Kerrigan to leave her career on Wall Street and embrace entrepreneurship and co-found Sagely Naturals.

On today’s show, Kerrigan shares how she and her co-founder bootstrapped their business with only 30k and how they made their business profitable in just 6 months. She shares the difference between CBD and THC, the medicinal benefits of CBD, and the first steps to create an approachable consumer brand, the importance of resilience, and much more.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

We knew before we even started the company that there was a market for it.” – Kerrigan Behrens

Show Notes:

The FIRST step to create an approachable consumer brand
How she took the pain she was having and turned it into a passion
How she and her co-founder bootstrapped the business with 30K and made a PROFIT in just 6 months
She’s got Big INFLUENCERS like Cameron Diaz and Zoe Saldana loving the product
She realized that CBD needed a MAKEOVER and she was excited to take that on
The difference between CBD and THC
How Kerrigan took advantage of starting a company in Los Angeles
How they became the Top SELLING CBD Topical product in the country (they are in over 12,000 retail outlets now)
The key characteristics that have gotten Kerrigan through challenging times (while giving birth to her first child during the pandemic)
We talk a lot about the BEST Books we’ve read – the ones that are “real changemakers”
And much, much more…

For every success there are multiple failures.” – Kerrigan Behrens

Connect with Kerrigan Behrens:

Facebook | Instagram | Twitter | Sagely Naturals

Perfection is just not possible, so live with that realization and just take steps to make progress as you go.” – Kerrigan Behrens

Mikaila Ulmer – CEO & Founder of Me & The Bees Lemonade (She’s Celebrating a Decade in Business and She’s Only 15)

October 14, 2020 | By Joy Chudacoff Leave a Comment

My guest today, Mikaila Ulmer, is back for interview #2! She was originally on the show back in August 2018. This is a special year for Mikaila because she is not only celebrating a decade in business but she’s also published her first book, Bee Fearless: Dream Like a Kid!

With her very positive “can-do” attitude, Mikaila tells us how getting stung by a bee twice in one week, led her on a journey to understand the importance of bees to the environment. Ultimately, this became the gateway for her to enter her lemonade into a local business fair. (Today, Me & the Bees Lemonade is sold in over 1,500 stores nationwide!)

She also shares her Shark Tank experience, as well as the moment she had to understand the legal side of entrepreneurship and the impact it can have on your brand.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Create a product that appeals to the most people, you can’t please everyone, so don’t try. Stay true to your mission and focus on helping your mission.” – Mikaila Ulmer

Show Notes:

How showcasing her lemonade in a local business fair when she was 4-years-old led to having her lemonade in over 1,500 stores today
Her simple, easy, first steps to get the word out about Me & the Bees Lemonade
She reminds us to always be minding our ABC’s! (Always Be Curious) This ONE attribute got her into her first restaurant.
What it was like to be a contestant on Shark Tank (her parents initially said NO when she was offered a spot) but her persistence paid off!
The importance of a hand-written “Thank You” note
Her “Face on the Bottle” moment and how that impacted her brand
What it’s like to be in online school during the pandemic while running a business
Understanding the “legal” side of entrepreneurship came early (she was only 8-years-old) and the important lesson she learned. “Lose the battle. Win the War.”

It’s not just about the products you sell, but the stories you tell.” – Mikaila Ulmer

Connect with Mikaila Ulmer:

Facebook | Instagram | Twitter | Me & the Bees

Don’t be discouraged by life’s little stings, get back up and spread your wings!” – Mikaila Ulmer

The Dangers of Canceling 2020

August 19, 2020 | By Joy Chudacoff Leave a Comment

Thinking about “canceling 2020?” I invite you to reconsider.

This episode is from an Instagram LIVE I did last week about the “dangers of canceling 2020.” There was such an overwhelming response that I decided to make it into a podcast episode.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Entrepreneurship is not just about freedom and flexibility, entrepreneurship is about your willingness to solve problems and the quest to make your impact.” – Joy Chudacoff

Show Notes:

3 Specific Reasons why staying the course in this last quarter is Key to your business
A Personal Story from 1997 that I feel sure you’ll resonate with and how “canceling” would have cost me BIG
Why your Leadership is more important now than ever
Why it’s risky to play the “When/Then” game

In this last quarter of the year, you may stumble onto the best next thing in your business.” – Joy Chudacoff

Links Mentioned:

Learn more about my new Align Online program

Leaders lead when things are at the absolute worst.” – Joy Chudacoff

Alli Webb – Talking “No Cuts, No Color, Just Blow-Outs” as the Founder of Drybar and Co-Founder of Squeeze

January 14, 2020 | By Joy Chudacoff Leave a Comment

Drum roll please! We’re celebrating our 100th Episode of ‘She’s Got Moxie!’ And…I’ve got the perfect guest to share with you! Alli Webb!

It all started with her curly hair and a huge hole in the marketplace. This woman is a DISRUPTER.

After spending 15 years as a professional hairstylist, Alli left the professional hair industry in 2005 to start a family, but decided to find a way to continue pursuing the creative side of hairstyling at a new-mom pace. She began offering affordable in-home blowout services to her mommy friends and the demand was so great, she realized it was time to park her car and build what’s become a blockbuster success – The Drybar.

***On opening day (during a recession no less) there was a line out the door. She knew she was on to something.

Nearly a decade later and over 150 locations across the U.S., Alli Webb’s genius Drybar concept has exploded into a nationally recognized and highly sought-after brand.

Alli has been named one of the “100 Most Creative People in Business” by Fast Company, featured on Fortune magazine’s “40 Under 40” list, Marie Claire’s “Most Fascinating Women” and recently Inc. magazine recognized her as one of “The 100 Women Building America’s Most Innovative and Ambitious Businesses.” She’s also been featured on Shark Tank and hosts her own podcast with her brother & business partner Michael, “Raising the Bar.”

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

We learned that we really need to talk to locals and make sure we really understand how the community works.” – Alli Webb

Show Notes:

How she went from a mobile blow-dry business to a brick & mortar with lines out the door on opening day
Lessons learned about growth & scaling from one store to over 150
How Drybar makes decisions when choosing locations and cities to open in
Her biggest CHALLENGE as Drybar has grown
Why slowing down is sometimes better than speeding up
Alli talks openly about the difficulty of giving up control in order to grow
Alli’s perspective on healing from her recent breakup with her husband of 16 years
How her newest venture, Squeeze, came about – she saw another big hole in the marketplace
The advice Alli disagrees with when it comes to entrepreneurship
Why it’s key to get comfortable with “leaping not knowing where you’ll land”
Why there’s no such thing as certainty – stop looking for it
What she didn’t allow early on and it was a hard lesson to learn

You have get comfortable with leaping and not knowing where you’re going to fall. And I think that’s part of the beauty of it.” – Alli Webb

Links Mentioned:

Connect with Alli Webb:

The Drybar | The Drybar – Instagram | Squeeze Massage | Squeeze – Instagram | Alli Webb – Instagram

You can’t be great for anybody else, if you’re not great for yourself first.” – Alli Webb

Lindsay Pinchuk – Finding the Motherlode Through Motherhood

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Show Notes:

Connect with Lindsay Pinchuk:

Charlene Simon – The Art of Juggling Soaps, Cosmetics & Cupcakes

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Show Notes:

Connect with Charlene Simon:

Melissa Vitelli – From Fashion Photographer to Co-founder & CEO of Jar Goods

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Show Notes:

Connect with Melissa Vitelli:

Katie Chin – From Former Senior VP at Fox to Celebrity Chef, Caterer, and Cookbook Author

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Show Notes:

Connect with Katie Chin:

Jean Freeman – CEO of Zambezi & One of the Biggest Female-Owned Businesses in Los Angeles

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Show Notes:

Connect with Jean Freeman:

Kerrigan Behrens – From Wall Street to CBD with the Co-Founder of Sagely Naturals

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Show Notes:

Connect with Kerrigan Behrens:

Mikaila Ulmer – CEO & Founder of Me & The Bees Lemonade (She’s Celebrating a Decade in Business and She’s Only 15)

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Show Notes:

Connect with Mikaila Ulmer:

The Dangers of Canceling 2020

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Show Notes:

Links Mentioned:

Alli Webb – Talking “No Cuts, No Color, Just Blow-Outs” as the Founder of Drybar and Co-Founder of Squeeze

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Show Notes:

Links Mentioned:

Strategy & Consulting

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