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We’re taking applications now so if you’d like to learn more & jump on board, contact Kathy@SmartWomenSolutions.com or call/text 310-266-0416.
Read all about ALIGN online:
SmartWomenSolutions.com/align-online
Jenn Kapahi – She Was a Make-up Product Junkie Turned CEO & Co-Founder of trèStiQue
Jenn Kapahi, my guest today, has always been interested in consumer buying habits. Through her career in the makeup industry, she realized that makeup was complex, with all the different shades and colors, and women were looking for something simple – the “essentials.” This is how trèStiQue, a line of smart makeup crayons with built-in tools that fit in the palm of your hands was born.
On today’s show, Jenn talks about the concepts behind her products, her three valuable tips to achieve success in your business, ways to avoid stress and challenging times, and much more.
You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!
You have to let yourself have a bad day once in a while, but you cannot give up.” – Jenn Kapahi
Show Notes:
- How accepting an invitation to a holiday party opened the door to her future (Jenn talks about how this was totally out of character for her)
- WHY staying CURIOUS has become her greatest attribute
- The “graphics” you need to pay attention to now more than ever
- Why the number EIGHT is so important to her and the CORE of her makeup essentials
- She takes a very DEEP DIVE into the Action steps that have propelled their brand to success
- Why understanding the CUSTOMER is essential to starting a brand
- How she avoids stress in challenging times
- The importance of being surrounded by people that trust and understand your vision
I do think that the best entrepreneurs have a very good intuition about things.” – Jenn Kapahi
Connect with Jenn Kapahi:
Facebook | Instagram | Twitter | trèStiQue
If you keep going and you try, there’s a small percent chance you can still win.” – Jenn Kapahi
WHY You May Not be Rising to The Level of Your Goals
What’s holding you back from getting closer to your goals?
Today’s episode is from an Instagram Live that I did recently.
I talk about how to create the habits that help you RISE to achieve your goals, how to FOCUS better, how to PRIORITIZE your top 3 tasks for the day, tips to increase your revenue, and much more.
You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!
Sometimes we don’t rise to meet our goals. We fall to the level of our habits.” – Joy Chudacoff
Show Notes:
- WHY you may not be moving closer to your goals this quarter
- How to create the RIGHT habits & rituals to support your goals
- Why systems and processes are key to Revenue
- Silencing the “Committee of One”
- Tools to help you hone a deeper level of FOCUS
- The ONE essential to consistent cash flow
- It is all about the “slightest shift”
Focus is knowing what to ignore.” – Joy Chudacoff
Seize The Day…
50% of the seats are gone for my 2020 Align Retreat!
In 2020, you’re not just entering another year. You are about to cross the threshold into a new, fresh decade. It’s an exciting time for women who make the decision to align their business for greatness, so please join us for my 6th annual retreat for women in business happening in February of next year.
Go here to get all the details on Align 2020!
February 5 & 6, 2020, in Santa Barbara, CA
Early Bird Pricing expires October 31, 2019!
Amanda Tress – Founder/CEO of The FASTer Way to Fat Loss – From 11 Clients to Now Serving 110K Clients in Just 3.5 Years
I’m over the moon to share my guest, Amanda Tress, with you today.
Amanda is the Founder & CEO of The FASTer Way to Fat Loss –the premier virtual intermittent fasting fitness and nutrition program. She teaches her clients how to burn fat and live a truly healthy lifestyle through intermittent fasting, carb cycling, macro tracking, whole food nutrition, and strategic workouts.
Amanda started The FASTer Way just 3.5 years ago with 11 people, and now the program has more than 110,000 clients who are thriving!
On today’s show, Amanda talks all about how she has grown and scaled her business. She gets very transparent with me about what her journey has been like and the #1 skill entrepreneurs MUST possess to succeed, and much more.
You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!
I had 11 people in my first round of the FASTer way, they had incredible results and I immediately turned around and said ‘hey listen, I want to get this program into more households – will you help me?’.” – Amanda Tress
Show Notes:
- Amanda’s simple “secret” to creating a brand that’s truly becoming a movement
- How a visit to Lexington, Kentucky to see 20 women (which turned into 150 women) opened her eyes wide
- How Amanda gained influencers and developed her marketing technique
- Why “micro-influencers” are the key to early growth
- Amanda could have 70,000 certified coaches and instead has 1700 – why she chooses to keep it small
- Amanda’s very FIRST Steps to create a multi-million dollar brand in just 3.5 years
- Amanda’s strategies to getting through the “dark, painful” days
- How Amanda has GROWN and SCALED her business
- The #1 Attribute a candidate must have to be considered for a spot on the FASTer Way Team
- Why Amanda has decided NOT to raise money for the company
- The #1 skill entrepreneurs MUST possess to succeed
- Amanda’s tips on how to juggle raising a family (she has three children under the age of 10) while running a company experiencing rocket-ship growth
- What Amanda has “concerns” about in the world of female entrepreneurship right now
- And much, much more!
The best professional development out there is to be a business owner.” – Amanda Tress
Connect with Amanda Tress:
Facebook | Instagram | FASTer Way to Fat Loss
If you can develop interested in middle-America with little to no marketing then you must have a good product.” – Amanda Tress
Gail Schenbaum – Achieving Massive Growth with the Umergency App in the Last 18 Months
This week, I’m having Gail Schenbaum, Founder & CEO of Umergency, back on the show as one of my encore interviews!
Gail was first on She’s Got Moxie in March 2018 to talk about how she created the Umergency app for college students and their parents’ in emergency situations.
After receiving a middle of the night phone call from her own daughter (who was in an ambulance) while she was across the country attending college, Gail knew that she had to do something to make it easier for parents to get in touch with their kids in emergency situations.
The Umergency app prepares and empowers college students, their parents, and extended families with the real-time tools they need to navigate through any emergency, health or safety situation at the touch of a button.
The content is college-specific, and comes pre-loaded with data for over 1200 colleges, including local emergency services, on-campus resources, trusted contacts, a GPS enabled urgent alert beacon, built-in access to national crisis hotlines, and the ability to upload secure copies of students’ insurance card and signed medical consent form.
Umergency removes confusion and chaos from an urgent situation, before it happens.
You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!
You still have to go back and trust your gut. But many times, people who know a lot in a certain area bring many ‘aha’ moments to you.” – Gail Schenbaum
Show Notes:
- How Umergency has achieved massive growth in the last 18 months
- The staggering statistics about college students and ER visits and what parents really need to know
- The creative “gorilla marketing” that Gail is using to gain brand awareness for the Umergency App
- Gail discusses the things you must do to get your product or service in the hands of the right consumer
- Gail’s BIGGEST CHALLENGE and how she gets through it
- The SECRET TOOL that has positively influenced Gail’s life
- Why Gail ASKS for advice often
- The ADVICE she would give to entrepreneurs who are experiencing growth
- How she makes DECISIONS for the business
- And much, much more…
No matter how fast you’re moving, don’t forget to take time to plan. Because you can get lost in the details (especially with technology) and there is so many moving parts.” – Gail Schenbaum
Connect with Gail Schenbaum:
Facebook | Instagram | Twitter | Umergency
What really helps me is to connect with other entrepreneurs who are going through similar stuff.” – Gail Schenbaum
Lori Caden – Belly Bandit Co-Founder and Entrepreneurial Powerhouse Creating Solutions for Women
After a difficult moment in the cat litter aisle at Target that sent her running from the store, my guest Lori Caden, came to the conclusion that there had to be an easier way to look and feel better after childbirth.
Along with the collaboration of her two sisters, Lori co-founded their company, Belly Bandit, in 2008 and revolutionized the maternity world by introducing the first doctor-recommended, postpartum compression wrap. The Belly Bandit has had a major thumbs by Hollywood moms including Halle Berry, Jessica Alba and Kourtney Kardashian.
She’s full of energy and enthusiasm and additional new clothing lines, such as “Mother Tucker” are available online and also at Neiman Marcus.
You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!
All of our products are solution-based products.” – Lori Caden
Show Notes:
- Lori’s embarrassing moment in Target that started the idea for Belly Bandit
- How she got some early traction from major celebrity moms
- The “old-school” marketing technique that put them on the map and helped them get noticed
- The VERTICAL MARKET that Lori never expected to go into
- How her new line, “Mother Tucker” shapewear came about
- What it is like to be in business with her SISTERS
- The 3 questions she asks herself before she says “yes!” to a new idea
- And much, much more
Don’t be scared to ask for help to get to the next level.” – Lori Caden
Connect with Lori Caden:
Facebook | Instagram | Twitter | Belly Bandit
As soon as people started asking for it, we would cut and sew these samples and hand them out.” – Lori Caden
An opportunity of a lifetime. Nearly LOST.
Recently, someone I care deeply about, nearly missed an opportunity that COULD affect their potential future. You know what the error was? Lack of follow-up. Follow-up is something that anyone can do. It doesn’t matter how much (or how little) education you have, it doesn’t discriminate, and it levels the playing field.
Here’s another (deeper) reason I think people don’t follow-up: Fear of failure, Fear of the word No. “If I don’t follow-up, I’ll be spared the feeling of rejection.”
You didn’t start your business solely to make a lot of money. I know this because 100% of the women I work with and host on my podcast comment that it’s never about the money—it’s about solving a problem or filling an unmet need. Your highest contribution, in part, is bringing your creative ideas to the world.
I have never achieved Big LEAPS in my business from social media or just sitting at my desk staring into my laptop. The big income leaps (think 25% – 50%) have been born out of networking and cultivating collaborative relationships with people who embrace your genius, your highest contribution.
Ellie Kanner and Lisa Solomon – Creating Their Own Game Plan
Rainy afternoons can be challenging for moms with small children. Ellie Kanner was dealing with a rainy afternoon trying to keep her boys occupied when she got a BIG Idea. That’s when she immediately called her friend Lisa Solomon.
Ellie Kanner and Lisa Solomon met through their pre-school-aged boys, and later they came up with the idea to create The Game Plan Game, a game that helps children ponder the bigger questions in life.
Ellie is a renowned leader in the entertainment industry working as a talent agent, casting director, producer and director. She was responsible for casting the television pilots for “Friends,” “Sex and the City,” “Drew Carey,” along with a long list of other films that are household names. Recently, Ellie directed all 10 episodes of the short film series “Dropping the Soap” (for which Jane Lynch won an EMMY).
Meanwhile, Lisa is currently the Regional Manager for Los Angeles at Common Sense Media, the leading independent nonprofit organization dedicated to helping kids thrive in a world of media and technology. Prior to working with Common Sense, Lisa was a television producer with both CNN and CNBC Asia, based in Hong Kong. She started her career working for Nightline at ABC News.
They join me on today’s show to give some amazing tips about working together as co-founders, how they pulled off this project on top of their busy lives, and more.
You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!
We’ve had our moments when one of us may be down and another one may be up, and that’s the joy of our partnership.” – Lisa Solomon
Show Notes:
- ONE essential you need on board to prevent you from giving up when you feel like throwing in the towel
- Tips on how to make time to work on your passion project when you have super busy careers and a family
- The SECRET to having a successful business partner
- How to use “time cracks” to maximize your productivity
- The ironic business advice that helped immensely
- Important information to know before taking on a business partner
- and MORE!
We knew what we wanted to do, but we didn’t know how to do it. And then at some point, you have to sort of take of breath and say ‘ok, what is the goal? What is the mission? What is the game plan?’, and that really helped us when we figured that out.” – Ellie Kanner
Connect with Ellie & Lisa:
Ellie Kanner | Lisa Solomon | The Game Plan Game
You may have 10 minutes in the car or 30 minutes between dinner and whatever you’re doing, and just really take advantage of those and think about what you can do in those time cracks to be more productive.” – Lisa Solomon
Sadie Lincoln – How Growing Up In a Circle Surrounded by Women Helped Shape the Wildly Successful Franchise barre3
What struck me most during this interview was her grounded nature and assured sense of purpose. A quiet power.
In the late ’60s and early ’70s, Sadie’s mom and her four best friends joined together to create a village to support their children around their common core values. They intentionally broke the nuclear family mold.
My guest today, Sadie Lincoln, had an early vision to franchise barre3, a fitness company focused on teaching people to be balanced in body and empowered from within when she was writing the business plan (along with her husband who’s also her business partner).
Their flagship studio opened in Portland, Oregon in 2008. Today, barre3 has grown to include more than 140 franchise studios powered by female entrepreneurs (and a few good men!), plus they now have an online-workout streaming-subscriber base in 98+ countries.
What was once a workout has turned into a movement followed by millions of people around the globe.
On today’s show, Sadie talks about what it’s really like to work with her husband (in business and at home), the philosophy she was raised with and how that has influenced her, her brilliant tips on managing cash flow and so much more.
You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!
I say a lot of times people come into barre3 wanting a hard body, and they leave with a wise body.” – Sadie Lincoln
Show Notes:
- How she went from 1 studio to over 140 Today
- Why her franchising ‘agreements’ are different from most and why the difference makes them so effective
- Her brilliant method for attracting the RIGHT franchisees (it’s sort of foolproof!)
- What happened on August 12, 2008, at 5:45 pm that changed Sadie’s life (this blew me away)
- How she dealt with the most DIFFICULT Times. She did feel like giving up some days, “I want to throw in the towel and get the hell out of here!”
- How she ‘struggles with the juggle’ all women face. She’s CEO of a fast-growing franchise and a mother of two
- How her ‘unconventional’ upbringing has affected her life and entrepreneurial journey
- Her SIMPLE FORMULA for managing cash flow – Brilliant!
- Why Sadie doesn’t’ give ADVICE
- The KEY to working effectively with her husband as a co-founder
- Her biggest Challenge growing from 1 studio to over 140
We are really interested (and continue to be interested) in the pursuit of balance.” – Sadie Lincoln
Connect with Sadie Lincoln:
Facebook | Instagram | Twitter | barre3
The juggle is not going to go away, the struggle is not going to go away and frankly, I don’t have control all the time over all of that. But what I do have control over is being calm and honest and purpose-driven.” – Sadie Lincoln
