One of the top priorities for women entrepreneurs who desire to grow their business is visibility. This is an area I spend considerable time on with my clients – creating a plan for them to get noticed and seen as an expert in their field or industry. Whether it’s public speaking, attending events or hosting a workshop, getting out of the office is one of the fastest and most profitable ways to accelerate the success of your business. This is where strategic partnerships are created and the referral process begins to happen.
If you want to be taken seriously and give people the impression that you are the “go to gal” in your industry, it’s essential that you show up looking sharp and savvy. When I’m working in my home office, it’s hair pulled back, no makeup and Uggs for me but you wouldn’t find me at an event looking that way! Whether we like it or not, people form opinions about us early on based on how we show up.
Here are five strategies to consider before you step out to meet and greet new business opportunities:
