Recently, I was having lunch with a friend who was feeling like her email in-box was being attacked with messages – sound familiar? We’ve all had this happen before and there may be times when we are the guilty culprit-unconsciously I might add.

I continued to ask my friend a few questions about this situation and I quickly began to understand how this might have happened. She was at an event and dropped her business card in a fish bowl to win a free gift that piqued her interest. Unfortunately, she wasn’t the lucky winner, however within three days of the event, she received three emails from the person who was giving away the free gift. Each email contained information about three separate programs/products this person was marketing – none of which my friend had any interest.

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