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Darya Allen-Attar – CEO & Founder of The Women Founders Network – How The 2008 Financial Crisis (and a sense of failure) Led to Her Zone of Genius Work Today

January 9, 2019 | By Joy Chudacoff Leave a Comment

Darya Allen-Atar on She's Got Moxie with Joy Chudacoff

Ten years ago, I met my guest today, Darya Allen-Attar, in a Starbucks to brainstorm a Big Idea she had.

Within 60 days of that cup of coffee, she launched that idea into The Broad’s Circle (Over 9,000 people have attended these events since 2009.) and that became the catalyst for Women Founders Network (WFN), a virtual accelerator with a goal to connect women founders not only with capital, but also with the resources, connections, mentorship, and sponsorship they need to grow scalable, successful businesses.

Darya has been recognized as one of the “Most Powerful Women in California” by California Women Lead (November 2016) for her community work and the advancement of women. She has traveled extensively and speaks four languages. Most recently, she was invited by the State Department to speak on Women’s Entrepreneurship at their international forums, hosted by US consulates.

Darya serves on the Investment Advisory Committee for the California Community Foundation. She also serves on the Boards of the Los Angeles Westside YMCA and the Los Angeles Chapter of Advisors in Philanthropy (LA-AiP). Darya earned her BA from Kalamazoo College, Certificate in Accounting from Northwestern University, and her MBA in Finance from Fordham University.

Dara Allen-Attar is a dear friend doing PHENOMENAL work with women business owners. You’ll love today’s show as she shares some incredible wisdom from her journey.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

I have been able to either pay for great help or else get people who are passionate about what I’m passionate about to come in and help me build things.” – Darya Allen-Attar

Show Notes:

  • How a meeting at Starbucks a decade ago turned into her Genius work
  • How the 2008 Financial crisis was met as a failure but instead turned out to be the best thing that could have ever happened to her
  • The importance of course-correcting and improving
  • Her single BEST tip for GROWTH as an entrepreneur
  • Darya’s BIGGEST frustration – this is PURE Gold Ladies!
  • How she raises a family of 3 children and a hubby while running several ventures
  • Why you should RECALIBRATE regularly to do your best work
  • The truth about Failure
  • The Advice she hears being given to women entrepreneurs that she doesn’t agree with
  • Her thoughts on finding “The Joy” and releasing “The Grind”
  • What she wished someone would have shared with her early on in her career – POWERFUL!

Failure is the greatest defining event of anyone’s life.” – Darya Allen-Attar

Connect with Darya Allen-Attar:

Facebook | Twitter | Broads Circle | Women Founders Network

It is the concept of feeling our freedom and the ability to be in a place of discomfort to take the risk of telling other people what you think and finding that they can be inspired by some of your ideas.” – Darya Allen-Attar

She Says to Network – Now What?

March 13, 2015 | By Joy Chudacoff Leave a Comment

03-13-15ArticleA few days ago, I was speaking with one of my valued clients about the many benefits of getting out of the office and creating connections and relationships through networking. At one point, there was a momentary silence on the other end of the line and then she asked me if I could give her more “structure” on the best way to network effectively. This question made me stop and think:  I tell my clients to do this ALL the time and yet, I rarely stop and explain WHAT to DO or HOW to do it:

Here are 6 “go to” tips and solutions that work for me every time and I think you will find them useful:

  1. Shhhh! – Let the other person talk first. You have two ears and one mouth for a reason! Listen for clues on HOW you can serve them or discover if your business might be a good fit for the other person. Maybe there’s a possible

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Will I see you there?

August 28, 2014 | By Joy Chudacoff Leave a Comment

I want you to know about an event that’s been created specifically with women entrepreneurs in mind. It’s Cathy Alessandra’s 6th Annual Success Summit and it’s happening in just 8 weeks from now on Friday & Saturday, October 10 & 11 in Torrance, CA. Cathy is an expert when it comes to bringing women together and providing them with tools, resources and great networking!

08-27-14-success-summitc

When you commit to attending this event, you will receive…

• Access to top industry mentors, teachers and experts who will share their knowledge with you – in Cathy’s signature style, high content, high value presentations – EACH with IMPLEMENTABLE tips!

• Dedicated time for networking so you can meet almost everyone in the room – great for collaborations and connections!

• The tools and resources YOU NEED to take what you’ve learned and implement in your business the very next day!

• MASSIVE inspiration for EMPOWERED action!

Whether you have a well-established business or are just getting started, the SUCCESS Summit will inspire, motivate, and empower you. You will connect with an influential group of smart, savvy women business owners who are ready to move their business to the next level and invest in their SUCCESS.

Register now and receive all of this for only $97! But wait! Would you like to experience the Mastermind Luncheon?

For those who purchase a VIP, a Mastermind Lunch is included (plus front area seating!). Each speaker will lead a roundtable mastermind session where everyone will have designated time to brainstorm on YOUR business – gaining valuable insights and easy-to-implement tips. This can be just the thing you need – to “talk out” your business challenge with other successful entrepreneurs.

This mastermind lunch option has been a HUGE hit – those participating in it feeling full of inspired ideas and getting the feedback they need about their business.

UPGRADE to the VIP Ticket and be included in the MASTERMIND lunch for only $147!

PLUS, you can upgrade to the VIP All-Access Ticket and receive a 2nd day! On Day 2, you will learn…

• The 3 crucial essentials to EMPOWER you into greatness

• 7 Essential Tools to Creating a Smart Sophisticated Image so YOU can take Strategic Control of Your Future

• 3 CRUCIAL elements for your marketing plan

• PLUS another MASTERMIND roundtable session led by our experts with designated time for everyone at each table to brainstorm on their business

• AND experience our marketing workshop where you will put it all together in an easy, implementable PINKPrint to begin working your new ideas on Monday

AND HERE IS THE BEST PART! Because of my relationship with Today’s Innovative Woman magazine, I’m able to offer you a substantial SAVINGS!

Use promo code (SS2014) to get $50 off either the general ticket or the VIP ticket – the Friday ticket for only $47 or the VIP ticket for only $97! OR Get $100 off the VIP ALL-ACCESS 2 DAY TICKET – making it only $197!

Event Information

Friday, October 10th with optional upgrade to include
Saturday, October 11th
Marriott Hotel – Torrance, CA

For more information and to register click here: www.SuccessSummitandExpo.com

This is an EASY YES! I hope you’ll join me and if you’re coming, please make sure we connect, ok?

Be well,

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Smart Women Know The Fortune is in The Follow-up

March 7, 2013 | By Joy Chudacoff Leave a Comment

03-07-13-Article Girl on phoneIf you’ve been following me for awhile, you know that one of my top business building tools is creating relationships and connections with your ideal client and potential referral sources. Follow-up is the binding agent or the glue that strengthens the bond you have with these people. The good news is with today’s technology, there are low-cost to no-cost ways to keep the communication and visibility flowing easily.

Here are my five smart solutions for follow-up that get you the results you want:

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