My guest today, Cathy Alessandra, is the real definition of a serial entrepreneur who has started and built several successful businesses to help women and families.
Cathy started her very first business in 1995 out of a need she saw in her community. From there, she caught the entrepreneurial “bug.”
Along the way, Cathy faced some life altering moments which included her son’s struggle with substance abuse, challenges in her marriage, and personal health concerns. She overcame those challenges by using her “YES I CAN” mantra and her daily rituals. Now, she has turned her mantra into a business, and she is currently the Founder & CEO of YES I CAN coaching.
On today’s podcast, Cathy talks all about her experience coaching women, the philosophy behind YES I CAN, her best productivity tips, and much more.
You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!
It was all built on a need of my own and figuring that other people needed it as well.” – Cathy Alessandra
Show Notes:
- Great examples on Pivoting in business
- The personal tools she used to move through a health challenge, her son’s substance abuse and an unraveling marriage – all at the same time
- Cathy’s SECRET to overcoming challenges
- The moment she got the idea to birth YES I CAN
- Which daily routines helped her achieve success
- Why Strategic YES’s and Abundant No’s have become a guiding light
- Cathy’s best productivity tips as an entrepreneur
- The Worst advice she hears in the Start-up arena
As my business has grown, I need to think ahead of the curve and outside of the box.” – Cathy Alessandra
Connect with Cathy Alessandra:
Facebook | Instagram | Twitter | Cathy Alessandra
Don’t worry about all the others. Be focused on who you are so that you attract people that are meant to work with you.” – Cathy Alessandra
When everything feels urgent, everything seems equal. Nothing could be further from the truth. Being “busy” doesn’t necessarily move you closer to reaching your goals. Successful business owners understand you have to work from a clear sense of priority.
When everything feels urgent, everything seems equal. Nothing could be further from the truth. Being “busy” doesn’t necessarily move you closer to reaching your goals. Successful business owners understand you have to work from a clear sense of priority.
One of the top priorities for women entrepreneurs who desire to grow their business is visibility. This is an area I spend considerable time on with my clients – creating a plan for them to get noticed and seen as an expert in their field or industry. Whether it’s public speaking, attending events or hosting a workshop, getting out of the office is one of the fastest and most profitable ways to accelerate the success of your business. This is where strategic partnerships are created and the referral process begins to happen.
Recently, I’ve had the opportunity to travel to multiple women’s conferences and speak to scores of women entrepreneurs about their Big Ideas, Dreams and Goals. Questions come up on a range of topics including how to start a business to taking an existing business to the next level of success. One question that seems to have a recurring theme right now is “How do I create a successful business while maintaining work/life balance?” Great question! And one that deserves an answer with some solid tips and solutions.