My guest today, Max Kater, started her business because her son was having allergic reactions to their bathroom cleaning products and she knew that she had to do something.
With that, Max co-founded Murchison-Hume. Their Mission: We want to make products that are safe for people and planet, truly effective, beautiful to look at and a pleasure to use.
It took Max four years to “crack the code” on safe home cleaners but she finally figured out a formula that actually works.
On today’s show, Max talks about how she got started, staying aligned with their brand’s values, her biggest challenges and how she got through them, and much more.
You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!
You have to really take stock and say ‘would I do this if I’m not going to see a salary for let’s say – the next 10 weeks or really 10 months’.” – Max Kater
Show Notes:
- The moment she knew she was on to something: “Honey, you better get yourself a little setup!”
- A Step-by-Step Approach to get more visibility in the Media
- How a hiring issue turned into a HUGE challenge for Murchison-Hume and nearly cost her the entire business (it took 18 months to recover)
- Her BEST productivity tip (you don’t need any fancy technology for this one!)
- How Max’s previous career as an editor has helped her as a business owner
- Her GENIUS move to nail exactly who their core client is and analyze exactly what products to offer
- Why the idea of balance is B.S. as a mother and entrepreneur
None of us really achieve that perfect balance. I haven’t met her yet, so if you do, please tell me.” – Max Kater
Connect with Max Kater:
Facebook | Instagram | Twitter | Murchison-Hume
When sending your products to editors – just send the product so they can try it with a tiny blurb about why it is great.” – Max Kater
This week, I’m having Gail Schenbaum, Founder & CEO of Umergency, back on the show as one of my encore interviews!
When we are faced with having to choose, we struggle. It can be something as simple as what to have for dinner to a more complex decision of leaving your job to start your own business. The struggle is typically with what you are choosing to leave behind or the thing that you decide not to choose. You second guess (and sometimes third guess) whether what you are leaving behind could actually be the choice that would take you to a place of nirvana – a place where life would be perfect. This whole process keeps you stuck, trapped and unable to move forward.
With everything that’s going on in the world right now, I hesitated to write this article. However, I felt called to share my reflections with you. There has been so much despair and devastation in the world lately that when something happens to us personally, we can try to shrug it off because “compared to what’s going on in the world, this is minor.” (This has been my “mantra” over the past week.) Although I believe this to be true, when something happens to you personally, it feels real and challenging. It can paralyze you and keep you from moving forward. It’s essential that you acknowledge what’s happening and find solutions to manage the madness of life.