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With Joy Chudacoff, Leading Expert on Business Success and Lifestyle Design For Women

Renee Fraser – Founder & CEO of Fraser Communications and Advocate for Women on Boards

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Renee Fraser on She's Got Moxie with Joy Chudacoff

Today’s guest Renee Fraser is the CEO of Fraser Communications and host of The Deciders radio show and podcast. Fraser Communications is an ad agency with clients including Lexus, Hyundai, USC, East West Bank. As the CEO of the leading woman-owned and woman-led agency in Southern California, Renee is a dedicated advocate for women in leadership and force for good who is active on the 20/20 Women on Boards in Los Angeles initiative.

Renee is a pioneer and tireless advocate for getting more women on boards. In this episode, she and I talk about the event that made her start her own advertising and marketing company 23 years ago and how she prioritizes family. She also shares advice for women in corporate who are thinking about leaving their jobs and why women struggle with the juggle.

Listen in to Renee and I talk about why it pays to make friends with everyone, how women are making a difference sitting on boards, and how it’s changing the world.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Most of the perspective that has been shared has been from white men.” – Renee Fraser

Show Notes:

  • From Zero dollars to 35M all while raising three daughters
  • The Wake-Up Call at her daughter’s 3rd Birthday
  • Excellent (No Cost) Tips to Generate Consistent Referrals
  • Coping Skills for moving through the really tough days
  • A 65M business loss and how she pulled through
  • Sage wisdom on building a business while raising a family
  • The question she asked her ‘twenty-something’ daughters and the SILENCE while she waited for the answer
  • The Importance of the dinner table (besides eating dinner)
  • The statistics on what happens to a company when they have women on their boards

I decided I wasn’t going to focus on video games, beer, or motorcycles.” – Renee Fraser

Connect with Renee Fraser:

LinkedIn | The Deciders | Blog | Fraser Communications

I wanted to do well by doing good.” – Renee Fraser

Jen Cox – The Tie-Dye Ninja & Founder/CEO of Momma Osa

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Jen Cox on She's Got Moxie with Joy Chudacoff

Today’s guest Jennifer Cox has been dubbed the Tie-Dye “Ninja” and Denim Wash Specialist. She spent a highly successful 20-year career in corporate America as a Wash Specialist for Abercrombie & Fitch, Mossimo Supply at Target, and other private label denim brands. She’s made & designed clothing for everyone from Nordstroms to Macy’s, Target, and Walmart.

Jen accomplished all of this as a single mother of two sons before being laid off in early 2020. In this episode, she and I discuss the guts it took for her to bet on herself in a big way. She shares her journey into entrepreneurship during the pandemic. Jen is the Founder & CEO of Momma Osa, a company that creates tie-dye kits for Saks Fifth Avenue, Nordstrom’s, Lands’ End, and more. Her kits have been featured on Good Morning America. She shares what led her to cash out her 401k to buy 40,000 masks and the worst advice she was given when she started out on her own.

Listen in as Jen and I talk about the early steps to starting your own business, our favorite growth strategies for entrepreneurs, and why she doesn’t believe entrepreneurs have to focus on one project at a time.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

You just have to start. It doesn’t have to be pretty.” – Jen Cox

Show Notes:

  • The Brilliant (BALLSY) move she made the day Gov. Newsom declared California to go into a Safer At Home State
  • Simple tips on the FIRST STEP to take with a new Business Idea
  • How she got STARTED (it all took place between Christmas & New Year’s)
  • How she pulls through the really TOUGH DAYS – the ones where the wind has been knocked out of your Entrepreneurial sails) This was a REAL, RAW Transparent share
  • Details on a DECISION she made that many of her close friends didn’t agree with (she followed her intuition and it paid big dividends)
  • GROWTH strategies for entrepreneurs
  • What she ALWAYS BETS On
  • And so much more!

I trusted my gut and talked to every single person I knew about the idea that I had.” – Jen Cox

Connect with Jen Cox:

Etsy | Momma Coxie & Co. Instagram | Facebook | Momma Osa

There’s so many people out there that want to help you grow your business. You just have to find the right combination of people to help you do that.” – Jen Cox

JJ Ramberg – From MSNBC to GoodPods, JJ Ramberg’s Entrepreneurial Journey

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JJ Ramberg on She's Got Moxie with Joy Chudacoff

Today’s guest on She’s Got Moxie is an entrepreneur, public speaker, podcast host, and former anchor at MSNBC’s Your Business show. For 12 years, JJ Ramberg interviewed small business owners to find out what worked as they grew their businesses before entering into the entrepreneurial arena herself. Most recently, she co-founded Goodpods, a new social podcast app connecting friends with exciting audio content.

She and I sat down to talk about her favorite interviews from her time at MSNBC and the hurdles she had to surpass when she started her entrepreneurial journey. She also opens up about her motivation to launch the online platforms Goodshop Give and DogDog.org which incorporate an added philanthropic component into their basic search functions.

In this episode, JJ shares her tips for how to move through the tough days as an entrepreneur, the worst entrepreneurial advice she has heard, and why, above all, she continues to rely on her friends.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

I really love the smaller stories.” – JJ Ramberg

Show Notes:

  • How filling in as a Reporter for CNN landed her a 12-year anchor position at MSNBC
  • The LIGHTBULB moment for her Goodpods idea
  • Why Goodpods is committed to “raising all voices”
  • Her GO-TO solution for the really tough (fetal position) days
  • Her SOLUTION that’s helping Dogs in need (Visit DOGDOG.org)
    ·

It’s going to be hard sometimes.” – JJ Ramberg

Connect with JJ Ramberg:

LinkedIn | Instagram | Twitter | JJ Ramberg

I love talking to strangers.” – JJ Ramberg

Michelle Seiler Tucker – Exit Rich – How to Sell Your Business Like a Boss

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Michelle Seiler Tucker on She's Got Moxie with Joy ChudacoffEarly on in her career, Michelle Seiler Tucker, took the Corporate America approach to her career recruited by a Fortune 500 company, and still felt like she couldn’t get anything accomplished due to the slow moving culture. She decided it was time for a change. Today, with 20 years experience in mergers and acquisitions, she is an expert at buying, selling, growing, and fixing businesses and is the Founder & CEO of Seiler Tucker Incorporated.

In this episode, Michelle discusses the six P’s of selling your business, why it takes forever to create change in corporate America, and why relationships are our most valuable commodity.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

It’s not what you know that gets you in trouble in life, it’s what you don’t know.” – Michelle Seiler Tucker

Show Notes:

  • How being “The Best Kept Secret” was COSTING her too much in lost Revenue
  • Her GAME CHANGER Moment – One Action that caused her business to EXPLODE
  • The VERY BEST time to Sell
  • When your business should be VALUED for the purpose of Selling
  • The Most COMMON CHALLENGE Business faces when getting ready to Sell
  • How She moves through the really TOUGH Days
  • The SIX P’s of selling your business
  • Her FIVE YEAR QUESTION – this has become her Guiding Principle
  • Why Trusted RELATIONSHIPS are everything in Business
  • And much, much more!

The biggest issue is business owners working in the business not on the business.” – Michelle Seiler Tucker

Connect with Michelle Seiler Tucker:

LinkedIn | Facebook | Instagram | Twitter | Seiler Tucker 

Your network is your net worth.” – Michelle Seiler Tucker

Celebrating Our Four Year Anniversary with the Best of She’s Got Moxie

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4 Year Anniversary on She's Got Moxie with Joy ChudacoffCelebrating Four Years of bringing you women who are Flexing their Moxie Muscle when it comes to business success! (G.I.V.E.A.W.A.Y. Read Below!)

I’m so excited to share this episode with you Today! In honor of our four-year Anniversary, my team has created clips from our MOST listened to episodes for you to enjoy!  You’ll hear from dynamic women like:

  • Janice Bryant Howroyd of the ACT 1 Group: the largest minority & woman-owned business in North America (started with a $900 loan from her Mom)
  • Julie Deane, Founder & CEO of Cambridge Satchel:  listen in as she tells you about the “incident” with her manufacturer & 16,000 bags on back order
  • Raegan Moya-Jones: over 100M…selling Baby Blankets
  • Gail Schenbaum of the Umergency App: she created the APP after a traumatic incident involving her daughter while she was away in college
  • Mignon Francois, CEO & Founder of The Cupcake Collection: She took $5 and turned it into 10M baking cupcakes
  • Cindy Eckert: the GENIUS behind the Female VIAGRA

GIVEAWAY CONTEST! One Night Hotel Stay in beautiful Westlake Village, California!

ONE Lucky Winner will receive a night’s stay at the luxurious, peaceful, boutique, wine country hotel, The Westlake Village Inn. The wrought iron entrance is the gateway to a magical overnight experience.

Simply follow these rules to qualify:

  1. Like my contest post on Instagram – @joychudacoff
  2. Follow me on Instagram @joychudacoff
  3. Hop over to Apple Podcasts and write a Review for ‘She’s Got Moxie’ https://JoyChudacoff.com/applepodcasts
  4. Take a screenshot of your Apple Podcast Review and send it to me in a DM
  5. Let me know here in a comment that you did a review on Apple Podcasts

Open to US residents only. Entries accepted until 10/12 at 11:59pmEST. Winner will be contacted through direct message and announced on 10/15/2021. There will be 1 winner. Giveaway does not include any travel to or from the hotel. This is in no way sponsored by, administered by, or associated with Instagram. By entering, entrants confirm they are 18+ years of age, release Instagram of responsibility, and agree to Instagram’s terms.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

There is still this notion that for women to be successful in business that we have to be more like men and I think that is just a huge load of rubbish.” – Julie Deane

Everybody wants to be great, but nobody wants to wake up at dawn.” – Mignon Francois

Victoria Song – Making the Impossible Probable

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Victoria Song on She's Got Moxie

My guest today, Victoria Song, is the author of the new book “Bending Reality: How to Make the Impossible Probable”, out on August 24th. She’s been recognized by Forbes in the TOP 30 Under 30 Women to Watch, studied economics at Yale and leadership at Harvard Business School before becoming a leadership advisor to CEOs in Silicon Valley. We had a great discussion about why our intuition is so important right now, the most common challenge for CEOs, and why both masculine and feminine qualities are valuable in the workplace.

Listen in as Victoria talks about contraction versus expansion, how to avoid what she calls The Drama Triangle, and why we should let our emotions get in the way.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

I grew up in an environment where we all used success as a distraction.” – Victoria Song

Show Notes:

  • The Difference between Contraction and EXPANSION (& why it’s essential for Leaders to know)
  • How to avoid “The DRAMA Triangle”
  • Why it’s ok to let our EMOTIONS get in the way
  • Easy, SIMPLE Tips on how to experience more Expansion
  • How to reach peak professional PERFORMANCE
  • Big Girls DO and CAN Cry – she SHATTERS the glass on this decades old myth in the workplace
  • And much, much, more!

When we’re in contraction we tend to be motivated by very toxic feels.” – Victoria Song

Connect with Victoria Song:

Instagram | LinkedIn | Victoria Song

Anything you can’t label or put in a box feels threatening when you need to control everything around you.” – Victoria Song

Carla Green – Why Writing a Book Could Give Your Business a Big BOOST

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Carla Green on She's Got Moxie with Joy Chudacoff

Carla Green is the Founder & CEO of Clarity Designworks, a publishing and book design company geared towards supporting entrepreneurs and business leader authors get published.

Carla gives some great examples of the types of books that business owners write, what steps are involved in publishing a book after the writing is complete, and the stigma of self-publishing.

Listen in to learn the ideal number of pages in a book about business, how to get started writing a book, and why you probably need an editor.

 

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

If you don’t notice my work that means I’ve done my job well.” – Carla Green

Show Notes:

  • WHY you should consider writing a book if you’re in business (especially service businesses)
  • The difference between traditional and SELF-publishing (Carla really breaks this down)
  • Carla takes the GUESSWORK out of the ideal number of PAGES in a business book
  • The PROCESS of what happens once the writing is complete
  • The SINGLE Biggest reason an entrepreneur should consider writing a book
  • How to decide what kind of publisher you want to use
  • The “STIGMA” around self-publishing and why it may be costing you money(and clients) to hold on to that belief
  • Tons of TIPS & TRICKS to help you get started writing your book (Carla’s tips were so great, she has almost convinced me to do a SECOND Book!)
  • Why you need a good editor
  • What TYPES of books work best when it comes to business
  • The difference between a MEMOIR and an autobiography
  • THE POST-IT Note approach to writing
  • Carla reveals the ONE THING she has struggled with most as an entrepreneur and how she’s now “recovering”
  • PLUS+ she offers A Self-Publishing Timeline and Checklist for our Listeners!

Even editors need editors.” – Carla Green

Links Mentioned:

Connect with Carla Green:

Facebook | Instagram | Twitter | YouTube | LinkedIn | Clarity Designworks

I’m a recovering perfectionist.” – Carla Green

Esther Crawford – Selling Her Squad App to Twitter

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Esther Crawford on She's Got Moxie with Joy ChudacoffThis week’s guest, Esther Crawford, was the CEO and Co-founder of the Squad app when it was acquired by Twitter back in 2020. I admire her transparency as she talks with me about her journey to break the cycle of poverty that she grew up in and why her curiosity has driven her forward at such an impressive speed. We discuss what it’s like to consider selling your company and what happens after your business gets acquired. She is aligned, grounded, and a deep thinker. It was a pleasure to sit down with her and explore the entrepreneurial journey with her.

Listen in as we talk about the inner journey of an entrepreneur, why launches are really important in business, and why we should never work in stealth mode.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

At every step along the way, I just followed what I was really deeply curious about.” – Esther Crawford

Show Notes:

  • How the inspiration to Pivot came from her Pre-Teen Daughter
  • It’s OK not to know everything; Their FIRST Idea FAILED
  • How DOUBT clouded her thoughts right before they Pivoted to their BIG IDEA
  • The DANGERS of Stealth Mode and WHY Launching in “PUBLIC” is better & FASTER
  • Why the FEEDBACK Loop is critical to an entrepreneur
  • What growing up in a cycle of extreme POVERTY taught her
  • The “Process” of selling her App to TWITTER
  • The STORY of her Name:  This is so POWERFUL
  • Her BEST Advice when making the decision to take the entrepreneurial JOURNEY
  • And so much more!!!

The reality of building something and launching something requires that you get feedback.” – Esther Crawford

Connect with Esther Crawford:

LinkedIn | Instagram | Twitter

I learned a lot of things on the ground and on the fly versus having had the background in school or in my family.” – Esther Crawford

Coco Meers & Marcy Vermillion – Introducing Women to the Power of CBD

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Coco Meers and Marcy Vermillion on She's Got Moxie with Joy Chudacoff

Marcy Vermillion had an unfortunate kayaking accident that, at age 32, left her unable to even walk her dog. This led her on a journey to the healing effects of CBD. Once she shared it with her good friend Coco Meers, Equilbria was born.

Coco and Marcy both sold their tech ventures realizing they were on to something for women. Now they are ready to introduce their premium, farm-fresh, full-spectrum CBD products to women across the globe. They have a unique approach; they offer something called Dosage Specialist Support to potential clients who aren’t sure where to begin or which products will best suit them.

In today’s episode, they share their biggest hurdle when building their business, the “three chains” in building a business, and their best steps to grow the brand. They also share advice that they often hear in the startup world that they disagree with, how to be comfortable knowing what you don’t know, and what should you plan for when things don’t go well.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

We’re so passionate about what cannabis and CBD can do for women and for women’s health, but it is not a one-size-fits-all.” – Coco Meers

Show Notes:

  • A step-by-step (think paint-by-number) explanation on WHY CBD is so healing for women
  • A HUGE challenge that COST them their Recurring Revenue (and how they overcame it!)
  • The “Three Chains” in Building a Successful Business
  • How Coco and Marcy went from Tech to CBD
  • ADVICE they hear in the start-up arena that is highly MISLEADING for Founders
  • How to determine what dose of CBD is right for you
  • WHY Daily Drops has become such a GENIUS product for Equilbria
  • Where they Find their Joy

CBD and women are such a perfect pair.” – Marcy Vermillion

Connect with Coco Meers and Marcy Vermillion:

Facebook | Instagram | Equilibria

At Equilibria we are owners of our own farm, so we can trace our batch and lot number all the way down to the genetics and the farmer who picked it.” – Coco Meers

Charlene Simon – The Art of Juggling Soaps, Cosmetics & Cupcakes

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Charlene Simon on She's Got Moxie with Joy Chudacoff

She left school at 15 and had her three children by the time she was 20.

Today Charlene Simon is the real definition of a “serial” entrepreneur. She’s the CEO & Founder of three successful brands: Bathhouse Soapery & Caldarium, Fat Bottom Girl’s Cupcakes and Villainess Beauty.

It all started in San Diego in 2000 when Charlene walked into a soap shop that had real, live, breathing goats out back. She was mesmerized. She spent hours in the local library teaching herself the chemistry of soap making.

In 2009 (not a great year for the economy), she remembered her boss saying once, “You have to strike on real estate in a recession.” So she took $700 (all the money she had) and she went for it. She opened her first Bathhouse Soapery & Caldarium.

It’s been a wild ride and one that continues to spiral upward for this straight-talking entrepreneur who makes all her decisions on “feelings.”

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

“The fear is fuel.” – Charlene Simon

Show Notes:

  • Why starting a business in a RECESSION was her BIG Break (it was the perfect time)
  • Why FEELINGS matter most to her when making decisions (she needs to feel the JOY)
  • Why CUPCAKE WARS kept calling her to be a contestant on the show – it had to do with a T-Shirt
  • Her Most DIFFICULT Business Moment – (two blocks down the street)
  • GENIUS Advice on how to handle COMPETITION
  • Her “BUFFET” Analogy (what are you hungry for?)
  • TIPS on Dealing with CRITICISM
  • And much, much more!

“Competition is nothing; I don’t even look at other people.” – Charlene Simon

Connect with Charlene Simon:

Facebook | Instagram | Twitter | Bathhouse Soapery & Caldarium

“If it doesn’t bring me joy, I know not to touch it.” – Charlene Simon

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