Kimberly DeShields-Spencer – Founder & CEO of Behind Her Brand

June 29, 2022 | By Joy Chudacoff Leave a Comment

Today we’re talking about building a brand with Kimberly DeShields-Spencer, the founder and CEO of four companies: UImpact, Sow.Reap.Harvest, Behind Her Brand, and the UImpact Publishing Group. Kimberly is also a best-selling author, philanthropist, podcast host, and mother.

In this episode, she and I talk about the steps she took to launch a magazine in the middle of the pandemic. We also talk about her mission to inject personality and authenticity into the brands she works with, as she shares that so many women are putting on “masks” every day when they show up to work.

Listen in to learn what a brand really is, why you need one, and which warning signs to look out for if your brand is in decline.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

They are still using yesterday's solutions for today's issues.” – Kimberly DeShields-Spencer

Show Notes:

WARNING signs that your brand is taking a Nose Dive
Dealing with the reality of “CANCEL “ Culture
What a “BRAND” really is
Why you NEED a brand
QUICK TIPS to determine if your Brand is working
HOW to BUILD a Consistent Brand that gets results
And much, much, more

Your brand comes down to your voice and how you choose to communicate that.” – Kimberly DeShields-Spencer

Connect with Kimberly DeShields-Spencer:

LinkedIn | Instagram | Facebook | Behind Her Brand

You can be successful and still have trials.” – Kimberly DeShields-Spencer

Jenn Kapahi – She Was a Make-up Product Junkie Turned CEO & Co-Founder of trèStiQue

May 13, 2020 | By Joy Chudacoff Leave a Comment

Jenn Kapahi, my guest today, has always been interested in consumer buying habits. Through her career in the makeup industry, she realized that makeup was complex, with all the different shades and colors, and women were looking for something simple – the “essentials.” This is how trèStiQue, a line of smart makeup crayons with built-in tools that fit in the palm of your hands was born.

On today’s show, Jenn talks about the concepts behind her products, her three valuable tips to achieve success in your business, ways to avoid stress and challenging times, and much more.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

You have to let yourself have a bad day once in a while, but you cannot give up.” – Jenn Kapahi

Show Notes:

How accepting an invitation to a holiday party opened the door to her future (Jenn talks about how this was totally out of character for her)
WHY staying CURIOUS has become her greatest attribute
The “graphics” you need to pay attention to now more than ever
Why the number EIGHT is so important to her and the CORE of her makeup essentials
She takes a very DEEP DIVE into the Action steps that have propelled their brand to success
Why understanding the CUSTOMER is essential to starting a brand
How she avoids stress in challenging times
The importance of being surrounded by people that trust and understand your vision

I do think that the best entrepreneurs have a very good intuition about things.” – Jenn Kapahi

Connect with Jenn Kapahi:

Facebook | Instagram | Twitter | trèStiQue

If you keep going and you try, there’s a small percent chance you can still win.” – Jenn Kapahi

Tara Mackey – How Consistent Blogging Led to Becoming the CEO & Founder of Genetix Skincare, and a #1 Bestselling Author

February 19, 2020 | By Joy Chudacoff Leave a Comment

My guest today, Tara Mackey, is the CEO & Founder of Genetix, a #1 bestselling author, and the founder of the award-winning company and blog, The Organic Life.

Tara has been researching, testing and writing about organic skincare for nearly a decade. Her company, Genetix, is most well-known for its 100% Organic breast enhancement oil and a line of organic skincare products as well.

Tara's skincare treatments have been featured worldwide by popular media outlets such as Forbes, Glamour, Teen Vogue, Women's Health, Oprah and others.

On today's show, Tara talks about the #1 tip to creating an award-winning blog, the ONE Action Step she took with her first product that catapulted its success and what she wishes she would've known early on as an entrepreneur.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

If you have a desire for something and a love in your heart, just because the world doesn't understand it yet that doesn't mean that it is not the correct thing to do. And if you really feel like this is your mission, keep going.” – Tara Mackey

Show Notes:

The blog post that went viral and helped her gain tremendous visibility
Tips on how to grow a loyal following by blogging
The #1 tip to building a successful business
Why she focuses on the BRAND rather than the PRODUCT
The MOMENT Tara realized that her product was needed now more than ever
Her tips on how she overcame judgement, fear, and criticism
The key to investing in many entrepreneurial projects

We can't do everything all at once.” – Tara Mackey

Connect with Tara Mackey:

Twitter | Instagram | The Organic Life | Genetix

“Prioritizing is really the number one thing you have to do if you want to be successful everyday.” – Tara Mackey

Alli Webb – Talking “No Cuts, No Color, Just Blow-Outs” as the Founder of Drybar and Co-Founder of Squeeze

January 14, 2020 | By Joy Chudacoff Leave a Comment

Drum roll please! We’re celebrating our 100th Episode of ‘She’s Got Moxie!’ And…I’ve got the perfect guest to share with you! Alli Webb!

It all started with her curly hair and a huge hole in the marketplace. This woman is a DISRUPTER.

After spending 15 years as a professional hairstylist, Alli left the professional hair industry in 2005 to start a family, but decided to find a way to continue pursuing the creative side of hairstyling at a new-mom pace. She began offering affordable in-home blowout services to her mommy friends and the demand was so great, she realized it was time to park her car and build what’s become a blockbuster success – The Drybar.

***On opening day (during a recession no less) there was a line out the door. She knew she was on to something.

Nearly a decade later and over 150 locations across the U.S., Alli Webb’s genius Drybar concept has exploded into a nationally recognized and highly sought-after brand.

Alli has been named one of the “100 Most Creative People in Business” by Fast Company, featured on Fortune magazine’s “40 Under 40” list, Marie Claire’s “Most Fascinating Women” and recently Inc. magazine recognized her as one of “The 100 Women Building America’s Most Innovative and Ambitious Businesses.” She’s also been featured on Shark Tank and hosts her own podcast with her brother & business partner Michael, “Raising the Bar.”

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

We learned that we really need to talk to locals and make sure we really understand how the community works.” – Alli Webb

Show Notes:

How she went from a mobile blow-dry business to a brick & mortar with lines out the door on opening day
Lessons learned about growth & scaling from one store to over 150
How Drybar makes decisions when choosing locations and cities to open in
Her biggest CHALLENGE as Drybar has grown
Why slowing down is sometimes better than speeding up
Alli talks openly about the difficulty of giving up control in order to grow
Alli’s perspective on healing from her recent breakup with her husband of 16 years
How her newest venture, Squeeze, came about – she saw another big hole in the marketplace
The advice Alli disagrees with when it comes to entrepreneurship
Why it’s key to get comfortable with “leaping not knowing where you’ll land”
Why there’s no such thing as certainty – stop looking for it
What she didn’t allow early on and it was a hard lesson to learn

You have get comfortable with leaping and not knowing where you're going to fall. And I think that's part of the beauty of it.” – Alli Webb

Links Mentioned:

Connect with Alli Webb:

The Drybar | The Drybar – Instagram | Squeeze Massage | Squeeze – Instagram | Alli Webb – Instagram

You can't be great for anybody else, if you're not great for yourself first.” – Alli Webb

Where Are You Winning in Business?

December 14, 2019 | By Joy Chudacoff Leave a Comment

Where are you winning in business?

It’s the time of year when you need to be thinking about what strategies worked well in 2019. I'm talking about action steps that moved the needle closer to your goals.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

If you create the right brand awareness, then you will create sales.” – Joy Chudacoff

Show Notes:

How to determine the BEST strategies for YOUR business in 2020
WHY increasing your brand awareness is essential
How to get more VISIBILITY for your business (they can’t buy from you if they don’t know you exist)
Tips on Daily Brand BOOSTS
The real truth about using Voice Activated Marketing in 2020

Wherever your community is, is where you've got to focus.” – Joy Chudacoff

Susan Feldman – Founder & CEO of In The Groove – A Lifestyle Destination For Age-Defying Women

November 20, 2019 | By Joy Chudacoff Leave a Comment

Never say it’s too late.

My guest today, Susan Feldman was 53 when she founded One Kings Lane, a go-to destination for home and interior design shopping because she couldn’t find home furnishings that she liked. She cracked the code on this industry and ended up selling One Kings lane to Bed Bath & Beyond.

Now, Susan's on to her next entrepreneurial venture, In the Groove. With a sense of humor, community, and self-awareness, In The Groove is on a mission to free women from rules, age limits, and expectations.

Today, Susan talks about how and why she became an entrepreneur at 53, how she dealt with an empty nest, the advice she would've given herself before she started her companies and much more.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Just get started.” – Susan Feldman

Show Notes:

Why it’s never too late to start a business – there is no age limit
Interesting STATS about women over 50 and their economic power
How an EMPTY NEST can be a fresh start – this is a GOOD thing!
What it’s like to launch a digital platform
One of the hardest things for a founder to do
The ADVICE she wished someone would have shared with her early on

It doesn't have to be perfect. It has to be good. You have to not be embarrassed by what you're putting out there, but put it out there. Because you're going to iterate on it anyway.” – Susan Feldman

Connect with Susan Feldman:

Facebook | Instagram | Twitter | In the Groove

I think being an entrepreneur is so amazing and so rewarding and so much fun. I wish I would've done it 20 years earlier.” – Susan Feldman

From Wall Street to Wellness, Meet Priscilla Tsai, CEO & Founder, CocoKind, an Organic Skin Care Line With Products Under $25

November 13, 2019 | By Joy Chudacoff Leave a Comment

My guest today, Priscilla Tsai, struggled with life-long hormonal acne issues until one day she decided to take matters into her own hands and literally solve this problem that created insecurity for her every day.

She left her job on Wall Street and went straight into wellness by founding, Cocokind, an organic skincare brand that is clean, conscious and accessible to everyone.

On today's show, she talks about how she took her struggle with hormonal acne and turned it into a business that now has 133K raving fans on Instagram who love Cocokind.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

How I actually convinced myself to just do it was – I was like ‘you know what? You don't have to be the face of the company – you can just be a business owner.'” – Priscilla Tsai

Show Notes:

How she took her struggle with acne and turned it into 133K followers on Instagram who love her products and her approach
How she got her products into Whole Foods – a simple strategy that required a BOLD move
Why every decision she makes is around a set of “conscious” values
Why she almost didn’t start the company (Priscilla talks openly about her insecurities and vulnerability)
How vulnerability became her secret sauce
Why perfection doesn’t sell well
Her passion for helping other women entrepreneurs and how this lead to the Cocokind Foundation
And much, much more

We don't ask, ‘what can we charge?'… we charge what we think is fair.” – Priscilla Tsai

Connect with Priscilla Tsai:

LinkedIn | Instagram | Facebook | Cocokind

For me, when I hear from my other friends who started things say ‘we go through similar pains', and then you that, it is normal and you shouldn't be so hard on yourself.” – Priscilla Tsai

Amanda Tress – Founder/CEO of The FASTer Way to Fat Loss – From 11 Clients to Now Serving 110K Clients in Just 3.5 Years

October 2, 2019 | By Joy Chudacoff Leave a Comment

I’m over the moon to share my guest, Amanda Tress, with you today.

Amanda is the Founder & CEO of The FASTer Way to Fat Loss –the premier virtual intermittent fasting fitness and nutrition program. She teaches her clients how to burn fat and live a truly healthy lifestyle through intermittent fasting, carb cycling, macro tracking, whole food nutrition, and strategic workouts.

Amanda started The FASTer Way just 3.5 years ago with 11 people, and now the program has more than 110,000 clients who are thriving!

On today’s show, Amanda talks all about how she has grown and scaled her business. She gets very transparent with me about what her journey has been like and the #1 skill entrepreneurs MUST possess to succeed, and much more.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

I had 11 people in my first round of the FASTer way, they had incredible results and I immediately turned around and said ‘hey listen, I want to get this program into more households – will you help me?'.” – Amanda Tress

Show Notes:

Amanda’s simple “secret” to creating a brand that’s truly becoming a movement
How a visit to Lexington, Kentucky to see 20 women (which turned into 150 women) opened her eyes wide
How Amanda gained influencers and developed her marketing technique
Why “micro-influencers” are the key to early growth
Amanda could have 70,000 certified coaches and instead has 1700 – why she chooses to keep it small
Amanda’s very FIRST Steps to create a multi-million dollar brand in just 3.5 years
Amanda’s strategies to getting through the “dark, painful” days
How Amanda has GROWN and SCALED her business
The #1 Attribute a candidate must have to be considered for a spot on the FASTer Way Team
Why Amanda has decided NOT to raise money for the company
The #1 skill entrepreneurs MUST possess to succeed
Amanda’s tips on how to juggle raising a family (she has three children under the age of 10) while running a company experiencing rocket-ship growth
What Amanda has “concerns” about in the world of female entrepreneurship right now
And much, much more!

The best professional development out there is to be a business owner.” – Amanda Tress

Connect with Amanda Tress:

Facebook | Instagram | FASTer Way to Fat Loss

If you can develop interested in middle-America with little to no marketing then you must have a good product.” – Amanda Tress

Melissa Ben-Ishay – How Getting Fired From an Advertising Job Was The BEST Thing That Could Happen to Her

October 31, 2018 | By Joy Chudacoff Leave a Comment

After getting fired from her advertising job, Melissa Ben-Ishay went home and baked some cupcakes (her go-to daily staple). Turns out this was the BEST action step she could have taken. Today, Baked by Melissa, the New York City-based brand is famous for its signature, bite-size cupcakes and treats that are only 50 calories each!

Passionate about baking since childhood with the idea that people should taste a cupcake “guilt free,” she decided to do what she loved and launched Baked by Melissa in 2008.

She’s absolutely hilarious and what I love most is her complete transparency.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

You can do anything and anyone who tells you otherwise is small.” – Melissa Ben-Ishay

Show Notes:

HOW she started out in her apartment
How she prepared for her first BIG moment with a well-known Caterer in NY
The moment she knew she was on to something
Her ‘Disruption’ moment – what gave her the “advantage”
The MOST important mindset a woman entrepreneur with a family can have
How she went from her apartment to 14 stores sprinkled around NYC
Why it was hard to RELINQUISH CONTROL in her business
The great advice that Melissa’s Dad gave her when things got hard
Why starting and ending her day with her family is a PRIORITY
What she did on days when she felt like a fraud
What she sees as the essential ingredient in a startup business
Her biggest challenge and how she handles it
How and why YOU CAN DO ANYTHING

There is actually a very, very specific attitude that built this company, which is seeing challenges as opportunities to learn and grow.” – Melissa Ben-Ishay

Connect with Melissa Ben-Ishay:

Facebook | Instagram | Twitter | Baked by Melissa

You have to kind of embody the person you want to be.” – Melissa Ben-Ishay

Lisa Sugar – How a Blogging Side Hustle Turned into POPSUGAR, a Multi-Million Dollar Media Company

April 11, 2018 | By Joy Chudacoff Leave a Comment

Lisa Sugar really disliked her job but unlike so many, she did something about it. After starting a personal blog that went viral (we’re talking over 1 million followers in 1 year), Lisa Sugar knew that she was on to something. She ditched her day job and not long after, her husband did too.

Currently, POPSUGAR is now the #1 lifestyle brand for young women, and has just introduced a brand new beauty line.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Saying yes has led to great things.” – Lisa Sugar

Show Notes:

Lisa’s STRATEGY on how she went from 1 follower to 1 million in less than a year
WHY you should never rely on Advertising as a major source of Revenue
WHY now was the perfect time for POPSUGAR to launch a beauty line
What it was like to give birth to her first child while growing a fast-paced media empire
Why you should WORK HARD & PLAY NICE
The POPSUGAR PRINCIPLES & Why her Team relies on this
Why Lisa wrote her book, “Power Your Happy”
Why Lisa says YES when she’s making decisions
The valuable lesson she learned when she strayed away from her core business
Her BEST (quite simple) advice for women entrepreneurs
and much, much more

Finding people who are really living and breathing that world and bringing them in so that they can be the experts, so that they can shine and share that knowledge, is really important.” – Lisa Sugar

Connect with Lisa Sugar:

Facebook | Instagram | Twitter | POPSUGAR

I think it is really important to play nice both to competitors and co-workers who come and go, because you never know what’s going to happen next.” – Lisa Sugar

Show Notes:

Connect with Kimberly DeShields-Spencer:

Show Notes:

Connect with Jenn Kapahi:

Show Notes:

Connect with Tara Mackey:

Show Notes:

Links Mentioned:

Show Notes:

Show Notes:

Connect with Susan Feldman:

Show Notes:

Connect with Priscilla Tsai:

Show Notes:

Connect with Amanda Tress:

Show Notes:

Connect with Melissa Ben-Ishay:

Show Notes:

Connect with Lisa Sugar:

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