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Smart Women Smart Solutions

With Joy Chudacoff, Leading Expert on Business Success and Lifestyle Design For Women

Amanda Tress – Founder/CEO of The FASTer Way to Fat Loss – From 11 Clients to Now Serving 110K Clients in Just 3.5 Years

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Amanda Tress on She's Got Moxie with Joy ChudacoffI’m over the moon to share my guest, Amanda Tress, with you today.

Amanda is the Founder & CEO of The FASTer Way to Fat Loss –the premier virtual intermittent fasting fitness and nutrition program. She teaches her clients how to burn fat and live a truly healthy lifestyle through intermittent fasting, carb cycling, macro tracking, whole food nutrition, and strategic workouts.

Amanda started The FASTer Way just 3.5 years ago with 11 people, and now the program has more than 110,000 clients who are thriving!

On today’s show, Amanda talks all about how she has grown and scaled her business. She gets very transparent with me about what her journey has been like and the #1 skill entrepreneurs MUST possess to succeed, and much more.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

I had 11 people in my first round of the FASTer way, they had incredible results and I immediately turned around and said ‘hey listen, I want to get this program into more households – will you help me?’.” – Amanda Tress

Show Notes:

  • Amanda’s simple “secret” to creating a brand that’s truly becoming a movement
  • How a visit to Lexington, Kentucky to see 20 women (which turned into 150 women) opened her eyes wide
  • How Amanda gained influencers and developed her marketing technique
  • Why “micro-influencers” are the key to early growth
  • Amanda could have 70,000 certified coaches and instead has 1700 – why she chooses to keep it small
  • Amanda’s very FIRST Steps to create a multi-million dollar brand in just 3.5 years
  • Amanda’s strategies to getting through the “dark, painful” days
  • How Amanda has GROWN and SCALED her business
  • The #1 Attribute a candidate must have to be considered for a spot on the FASTer Way Team
  • Why Amanda has decided NOT to raise money for the company
  • The #1 skill entrepreneurs MUST possess to succeed
  • Amanda’s tips on how to juggle raising a family (she has three children under the age of 10) while running a company experiencing rocket-ship growth
  • What Amanda has “concerns” about in the world of female entrepreneurship right now
  • And much, much more!

The best professional development out there is to be a business owner.” – Amanda Tress

Connect with Amanda Tress:

Facebook | Instagram | FASTer Way to Fat Loss

If you can develop interested in middle-America with little to no marketing then you must have a good product.” – Amanda Tress

Melissa Ben-Ishay – How Getting Fired From an Advertising Job Was The BEST Thing That Could Happen to Her

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Melissa Ben-Ishay on She's Got Moxie with Joy Chudacoff

After getting fired from her advertising job, Melissa Ben-Ishay went home and baked some cupcakes (her go-to daily staple). Turns out this was the BEST action step she could have taken. Today, Baked by Melissa, the New York City-based brand is famous for its signature, bite-size cupcakes and treats that are only 50 calories each!

Passionate about baking since childhood with the idea that people should taste a cupcake “guilt free,” she decided to do what she loved and launched Baked by Melissa in 2008.

She’s absolutely hilarious and what I love most is her complete transparency.

 

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

You can do anything and anyone who tells you otherwise is small.” – Melissa Ben-Ishay

Show Notes:

  • HOW she started out in her apartment
  • How she prepared for her first BIG moment with a well-known Caterer in NY
  • The moment she knew she was on to something
  • Her ‘Disruption’ moment – what gave her the “advantage”
  • The MOST important mindset a woman entrepreneur with a family can have
  • How she went from her apartment to 14 stores sprinkled around NYC
  • Why it was hard to RELINQUISH CONTROL in her business
  • The great advice that Melissa’s Dad gave her when things got hard
  • Why starting and ending her day with her family is a PRIORITY
  • What she did on days when she felt like a fraud
  • What she sees as the essential ingredient in a startup business
  • Her biggest challenge and how she handles it
  • How and why YOU CAN DO ANYTHING

There is actually a very, very specific attitude that built this company, which is seeing challenges as opportunities to learn and grow.” – Melissa Ben-Ishay

Connect with Melissa Ben-Ishay:

Facebook | Instagram | Twitter | Baked by Melissa

You have to kind of embody the person you want to be.” – Melissa Ben-Ishay

Lisa Sugar – How a Blogging Side Hustle Turned into POPSUGAR, a Multi-Million Dollar Media Company

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Lisa Sugar on She's Got Moxie

Lisa Sugar really disliked her job but unlike so many, she did something about it. After starting a personal blog that went viral (we’re talking over 1 million followers in 1 year), Lisa Sugar knew that she was on to something. She ditched her day job and not long after, her husband did too.

Currently, POPSUGAR is now the #1 lifestyle brand for young women, and has just introduced a brand new beauty line.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Saying yes has led to great things.” – Lisa Sugar

Show Notes:

  • Lisa’s STRATEGY on how she went from 1 follower to 1 million in less than a year
  • WHY you should never rely on Advertising as a major source of Revenue
  • WHY now was the perfect time for POPSUGAR to launch a beauty line
  • What it was like to give birth to her first child while growing a fast-paced media empire
  • Why you should WORK HARD & PLAY NICE
  • The POPSUGAR PRINCIPLES & Why her Team relies on this
  • Why Lisa wrote her book, “Power Your Happy”
  • Why Lisa says YES when she’s making decisions
  • The valuable lesson she learned when she strayed away from her core business
  • Her BEST (quite simple) advice for women entrepreneurs
  • and much, much more

Finding people who are really living and breathing that world and bringing them in so that they can be the experts, so that they can shine and share that knowledge, is really important.” – Lisa Sugar

Connect with Lisa Sugar:

Facebook | Instagram | Twitter | POPSUGAR

I think it is really important to play nice both to competitors and co-workers who come and go, because you never know what’s going to happen next.” – Lisa Sugar

Lizanne Falsetto – Meet The Creator of The thinkThin® Bar Who Sold Her Company For $215 Million

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Lizanne Falsetto ditched a college basketball scholarship for an international modeling career. While on the road, Lizanne found herself hungry but didn’t like the fast food options so she created her own high-protein, zero-sugar, food-on-the-go snack, what we now call the thinkThin® bar! It set a trend as the FIRST protein bar to be gluten-free.

Lizanne went on to create a lifestyle brand and a national market leader. She ultimately sold thinkThin® to Glambia, Inc. in 2016 for $215 million dollars. Wow.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

The No. 1 thing that I would say to the women out there who want to learn about cash flow is to always keep your payables (what you have to pay) at least 20% lower than your receivables (the money coming in).” – Lizanne Falsetto

Show Notes:

  • WHY she declined the basketball college scholarship
  • HOW Lizanne turned her kitchen experiment into a multi-million dollar company
  • HOW she kept growing & scaling the entrepreneurial mountain
  • What BASKETBALL taught her about BUSINESS
  • SIMPLE, smart, cash flow secrets
  • Why Lizanne brought HER CHILDREN to work
  • Her BIGGEST Challenge – real, raw truth here
  • HOW she overcame her toughest moments
  • And much, much more…

I knew I had to surround myself with the best. And I always had that mentality, but it is almost to the point where you bring people in who are smarter than you.” – Lizanne Falsetto

Connect with Lizanne:

Facebook | Twitter | Lizanne Falsetto

I think that team sport is a valuable lesson because you can play your position well, but you have to play with your team.” – Lizanne Falsetto

Smart Women, American Girl® and Building Your Brand

| By Joy Chudacoff Leave a Comment

A few weeks ago, I took a vacation with my family to New York City. While there, we visited the American Girl® store. My daughter Jenna loves this store, and it’s easy to understand why so many girls are attracted to this brand. When you enter the store, the “experience” begins. This got me thinking about how Smart Women could learn from American Girl® how to build a business image or brand that lasts.

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Smart Women Are Like Harry Potter

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Recently, my son Jack and I went to the local bookstore in search of the book Harry Potter 4.  We have an agreement that we will read each Harry Potter book in the series together and then watch the movie.  This has two wonderful benefits:  One, I get to spend quality time reading a great series with my son and, two, I’m hoping it will increase his love of reading as much as Greg and I enjoy reading.

When we located the book, I picked up the hardback edition (which was extremely heavy) and then chose the paperback version, as it would be much easier to hold.  I compared the fourth book to the first book in the series and noticed how much thicker the books become as the storyline progresses.  This got me thinking about how smart women build businesses in the same way.

When J.K. Rowling (a very smart woman) wrote Harry Potter 1, she created an amazing story with a handful of characters that you wanted to follow and know their every move.  Each book is more captivating than the last.  When women create a new business from their Big ideas, they typically begin with a single idea or two and take action to make it happen. The “story” begins to unfold with one or two products or services and from there, the business has the opportunity to grow and become much larger. 

One example that quickly comes to mind is Bobbi Brown cosmetics.  If you know her story, she was a makeup artist that was dissatisfied with the product lines she was working with and went on to create her own line of cosmetics. To make a very long story short, Bobbi Brown cosmetics is owned today by Estee Lauder. Her single idea turned into a multi-million dollar enterprise.  Your business is like a story that continues to grow, adding new and interesting products and services over time.

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