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Emily Groden – How Watching a Netflix Food Show Led This Attorney Away From The Courtroom & Into The Kitchen

January 20, 2021 | By Joy Chudacoff Leave a Comment

Emily Groden on She's Got Moxie with Joy Chudacoff

My guest today, Emily Groden, Founder & CEO of Evergreen, typically worked late at her law office in Chicago most nights, however, one evening she found herself at home watching a food show on Netflix.

What happened next changed the entire course of her career…and it involved sending a “cold” email to someone.

Fast forward to today, Evergreen, launched in early March 2020, in the midst of the pandemic, and is now in more than 49 Whole Foods locations in the Midwest, as well as many other Midwest stores.

On today’s show, Emily tells us all about her emotional journey of being in a start-up, why she started to distrust processed food, and how the show Chef’s Table changed her life. She talks about the importance of endurance, how her professional swimming background helped her in her life, and much more.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

I feel really lucky to have worked in a start-up environment prior to starting Evergreen myself.” – Emily Groden

Show Notes:

  • The story of how a late night “COLD” email changed her career trajectory
  • Why you should pay attention to CLUES (she had them along the way but ignored them)
  • The QUESTION you need to ask yourself before every business move
  • The story of the LAUNCH moment (a paper bag, paper plates, utensils and her toaster)
  • The QUICK decision she made when ALL Manufacturers said “NO”
  • Simple, NO-COST Tips on gaining Brand Awareness in a Start-up
  • How she gets through the really tough days – she shares the “Emotional Journey U”
  • Her Best ADVICE on just getting started (it involves a homemade jam story)

“Building a start-up business is not a sprint, is a marathon.” – Emily Groden

Connect with Emily Groden:

Facebook | Instagram | Twitter | Evergreen

Define your principles on day one and then stick to them.” – Emily Groden

Where Are You Winning in Business?

December 14, 2019 | By Joy Chudacoff Leave a Comment

She's Got Moxie Show

Where are you winning in business?

It’s the time of year when you need to be thinking about what strategies worked well in 2019. I’m talking about action steps that moved the needle closer to your goals.

 

 

 

 

 

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

If you create the right brand awareness, then you will create sales.” – Joy Chudacoff

Show Notes:

  • How to determine the BEST strategies for YOUR business in 2020
  • WHY increasing your brand awareness is essential
  • How to get more VISIBILITY for your business (they can’t buy from you if they don’t know you exist)
  • Tips on Daily Brand BOOSTS
  • The real truth about using Voice Activated Marketing in 2020

Wherever your community is, is where you’ve got to focus.” – Joy Chudacoff

Gail Schenbaum – Achieving Massive Growth with the Umergency App in the Last 18 Months

August 28, 2019 | By Joy Chudacoff Leave a Comment

Gail Schenbaum on She's Got Moxie with Joy ChudacoffThis week, I’m having Gail Schenbaum, Founder & CEO of Umergency, back on the show as one of my encore interviews!

Gail was first on She’s Got Moxie in March 2018 to talk about how she created the Umergency app for college students and their parents’ in emergency situations.

After receiving a middle of the night phone call from her own daughter (who was in an ambulance) while she was across the country attending college, Gail knew that she had to do something to make it easier for parents to get in touch with their kids in emergency situations.

The Umergency app prepares and empowers college students, their parents, and extended families with the real-time tools they need to navigate through any emergency, health or safety situation at the touch of a button.

The content is college-specific, and comes pre-loaded with data for over 1200 colleges, including local emergency services, on-campus resources, trusted contacts, a GPS enabled urgent alert beacon, built-in access to national crisis hotlines, and the ability to upload secure copies of students’ insurance card and signed medical consent form.

Umergency removes confusion and chaos from an urgent situation, before it happens.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

You still have to go back and trust your gut. But many times, people who know a lot in a certain area bring many ‘aha’ moments to you.” – Gail Schenbaum

Show Notes:

  • How Umergency has achieved massive growth in the last 18 months
  • The staggering statistics about college students and ER visits and what parents really need to know
  • The creative “gorilla marketing” that Gail is using to gain brand awareness for the Umergency App
  • Gail discusses the things you must do to get your product or service in the hands of the right consumer
  • Gail’s BIGGEST CHALLENGE and how she gets through it
  • The SECRET TOOL that has positively influenced Gail’s life
  • Why Gail ASKS for advice often
  • The ADVICE she would give to entrepreneurs who are experiencing growth
  • How she makes DECISIONS for the business
  • And much, much more…

No matter how fast you’re moving, don’t forget to take time to plan. Because you can get lost in the details (especially with technology) and there is so many moving parts.” – Gail Schenbaum

Connect with Gail Schenbaum:

Facebook | Instagram | Twitter | Umergency

What really helps me is to connect with other entrepreneurs who are going through similar stuff.” – Gail Schenbaum

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