Smart Women Smart Solutions

Kimberly DeShields-Spencer – Founder & CEO of Behind Her Brand

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She's Got Moxie - Episode Art - Kimberly DeShields-Spencer

Today we’re talking about building a brand with Kimberly DeShields-Spencer, the founder and CEO of four companies: UImpact, Sow.Reap.Harvest, Behind Her Brand, and the UImpact Publishing Group. Kimberly is also a best-selling author, philanthropist, podcast host, and mother.

In this episode, she and I talk about the steps she took to launch a magazine in the middle of the pandemic. We also talk about her mission to inject personality and authenticity into the brands she works with, as she shares that so many women are putting on “masks” every day when they show up to work.

Listen in to learn what a brand really is, why you need one, and which warning signs to look out for if your brand is in decline.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

They are still using yesterday's solutions for today's issues.” – Kimberly DeShields-Spencer

Show Notes:

  • WARNING signs that your brand is taking a Nose Dive
  • Dealing with the reality of “CANCEL “ Culture
  • What a “BRAND” really is
  • Why you NEED a brand
  • QUICK TIPS to determine if your Brand is working
  • HOW to BUILD a Consistent Brand that gets results
  • And much, much, more

Your brand comes down to your voice and how you choose to communicate that.” – Kimberly DeShields-Spencer

Connect with Kimberly DeShields-Spencer:

LinkedIn | Instagram | Facebook | Behind Her Brand

You can be successful and still have trials.” – Kimberly DeShields-Spencer

Amy Franko – Selling During The ‘Restart’ With The Author of The Modern Seller

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Amy Franko on She's Got Moxie with Joy Chudacoff

Today’s guest, Amy Franko, is back on the show to do an encore interview!

Amy is an entrepreneur and best-selling author of the award-winning book, The Modern Seller. She was originally a guest on She’s Got Moxie, July 24, 2019, but a lot has changed since then. I brought Amy back to share with us how to ease into the sales and how to feel comfortable and confident as businesses start to reopen across the nation.

On today’s episode of ‘She’s Got Moxie,’ Amy talks about the first steps you can take to approach your clients NOW. She also shares with us the main principles of The Modern Seller, what she has been doing to help manage this challenging time, her plans for the future, and much more.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Perhaps our own internal approaches and our mindsets need to change with everything that’s happening in the world, but the way in which we work with our client as a trusted advisor that doesn’t change.” – Amy Franko

Show Notes:

  • WHY taking on the role of an “Ambassador” is the Key Right Now
  • The 5 principles of the modern seller
  • The 3X metric and why you need to get on board with this
  • Why putting a microscope on your BEST clients is the BEST use of your TIME
  • Why “shrinking or hiding” is the absolute worst decision to make
  • Excellent clarifying questions to help you, help your clients
  • The other “R” word that leads directly to REVENUE
  • The MOST IMPORTANT skill that an entrepreneur needs to build
  • The power of the strong network
  • How to build strategic partnerships and stronger relationships

People with a strong network rise above the noise.” – Amy Franko

Connect with Amy Franko:

 LinkedIn | Twitter | Amy Franko

Find ways to continue staying forward in your market so that you are still seen as a thought leader, and you are still seen as the resilient entrepreneur and business owner.” – Amy Franko

Barbara Huson – From a Simple Freelance Journalist Assignment to Becoming a Bestselling Author, Teacher & Wealth Coach for Women

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After learning her husband had a gambling problem and left her with a few children and a million dollars in debt, Barbara Huson knew she needed to get smart about one thing: MONEY.

Shortly after this, Barbara was given a free-lance journalist assignment to interview women who were smart with their money. This assignment changed her life and became a catalyst for her career as a women's wealth and power expert.

Barbara is the bestselling author of Secrets for Six-Figure Women, Prince Charming Isn't Coming as well as four other amazing books about women and wealth. She has been featured on Good Morning America, The View, Extra, The O'Reilly Report, and many times on CNN, MSNBC, CNBC, Fox News, PBS and NPR, as well as the New York Times, and USA Today.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Spend less, save more, and invest wisely. And THIS is where I think we as women get tripped up.” – Barbara Huson

Show Notes:

  • The SECRET to wealth for women
  • The 3 Types of Wealth “Work” Women Must do (GREAT!)
  • 3 Everyday Steps you can take to change your relationship with money (this is PURE GOLD – my favorite part of the interview)
  • How to break through fear about money
  • Advice that Barbara hears being given and strongly disagrees with
  • How to be STRATEGIC about your decisions
  • The importance of investing
  • Barbara’s SUPERPOWER

I have a sign that I made with crayons in front of my desk. It says, ‘do what you fear, that’s how you grow’.” – Barbara Huson

Connect with Barbara Huson:

Facebook | YouTube | Twitter | Barbara Huson

I’ll tell you something. I’ve been doing this for 25 years. Problems with money are NEVER about money.” – Barbara Huson

Paula Rizzo – From Emmy Award-Winning Producer to Entrepreneurship as a Media Strategist

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Paula Rizzo on She's Got Moxie with Joy Chudacoff

How do you make your press pitches stand out? What’s the best approach to making the best impression for your business in the media?

My guest today, Paula Rizzo, has the answers.

Working in the news and television industry for over 20 years, Paula Rizzo is a best-selling author and Emmy award-winning television producer, and entrepreneur. Previously a producer and senior producer for media outlets like Fox News Channel, she has produced health, wellness, and lifestyle segments with a range of top experts, including JJ Virgin, Jillian Michaels, and Deepak Chopra.

Paula now runs her own business working with experts, authors, and entrepreneurs as a media strategist. On today’s show, she gives us some great advice on how to get in front of your target audience through television, video and more. 

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

You first have to be thinking about the audience. Your #1 concern is – what would the audience be interested in?” – Paula Rizzo

Show Notes:

  • The moment your business is ready for a media strategy
  • How to secure a guest spot on your morning news channel
  • The “hook, twist, and takeaway” – 3 things you really need to know when making your pitch
  • The most important element when making a pitch to snag a TV appearance
  • Why video is Key
  • Paula’s Best ACTION STEP
  • List-making techniques that help you be the most productive!
  • Why you should make a DONE LIST

When you pitch, really take into mind, ‘why now?’. Why are you pitching this now?” – Paula Rizzo

Connect with Paula Rizzo:

Facebook | Youtube | Twitter | Paula Rizzo | Instagram | LinkedIn

Celebrate what you have done.” – Paula Rizzo

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