My guest today, Emily Groden, Founder & CEO of Evergreen, typically worked late at her law office in Chicago most nights, however, one evening she found herself at home watching a food show on Netflix.
What happened next changed the entire course of her career…and it involved sending a “cold” email to someone.
Fast forward to today, Evergreen, launched in early March 2020, in the midst of the pandemic, and is now in more than 49 Whole Foods locations in the Midwest, as well as many other Midwest stores.
On today’s show, Emily tells us all about her emotional journey of being in a start-up, why she started to distrust processed food, and how the show Chef’s Table changed her life. She talks about the importance of endurance, how her professional swimming background helped her in her life, and much more.
You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!
I feel really lucky to have worked in a start-up environment prior to starting Evergreen myself.” – Emily Groden
Show Notes:
- The story of how a late night “COLD” email changed her career trajectory
- Why you should pay attention to CLUES (she had them along the way but ignored them)
- The QUESTION you need to ask yourself before every business move
- The story of the LAUNCH moment (a paper bag, paper plates, utensils and her toaster)
- The QUICK decision she made when ALL Manufacturers said “NO”
- Simple, NO-COST Tips on gaining Brand Awareness in a Start-up
- How she gets through the really tough days – she shares the “Emotional Journey U”
- Her Best ADVICE on just getting started (it involves a homemade jam story)
Building a start-up business is not a sprint, is a marathon.” – Emily Groden
Connect with Emily Groden:
Facebook | Instagram | Twitter | Evergreen
Define your principles on day one and then stick to them.” – Emily Groden
After struggling with acne and skin sensitivity as a teenager, my guest Bethany McDaniel, CEO & Founder of Primally Pure decided to dive deep into the power of real food & natural ingredients. In her deep research and self-education process, she uncovered the knowledge that there were a lot of toxic ingredients found in deodorant which led her on a journey to make her own. She found something that worked for her but unfortunately, her hubby wasn’t too excited to try it so she had to get busy and find another way to win him over. This is when Primally Pure, was born.
Jenn Kapahi, my guest today, has always been interested in consumer buying habits. Through her career in the makeup industry, she realized that makeup was complex, with all the different shades and colors, and women were looking for something simple – the “essentials.” This is how trèStiQue, a line of smart makeup crayons with built-in tools that fit in the palm of your hands was born.
Today’s episode is from a recent Instagram Live on how collaboration with others can lead to consistent cash flow and double your revenues.