This week’s guest, Esther Crawford, was the CEO and Co-founder of the Squad app when it was acquired by Twitter back in 2020. I admire her transparency as she talks with me about her journey to break the cycle of poverty that she grew up in and why her curiosity has driven her forward at such an impressive speed. We discuss what it’s like to consider selling your company and what happens after your business gets acquired. She is aligned, grounded, and a deep thinker. It was a pleasure to sit down with her and explore the entrepreneurial journey with her.
Listen in as we talk about the inner journey of an entrepreneur, why launches are really important in business, and why we should never work in stealth mode.
You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!
At every step along the way, I just followed what I was really deeply curious about.” – Esther Crawford
Show Notes:
- How the inspiration to Pivot came from her Pre-Teen Daughter
- It’s OK not to know everything; Their FIRST Idea FAILED
- How DOUBT clouded her thoughts right before they Pivoted to their BIG IDEA
- The DANGERS of Stealth Mode and WHY Launching in “PUBLIC” is better & FASTER
- Why the FEEDBACK Loop is critical to an entrepreneur
- What growing up in a cycle of extreme POVERTY taught her
- The “Process” of selling her App to TWITTER
- The STORY of her Name: This is so POWERFUL
- Her BEST Advice when making the decision to take the entrepreneurial JOURNEY
- And so much more!!!
The reality of building something and launching something requires that you get feedback.” – Esther Crawford
Connect with Esther Crawford:
LinkedIn | Instagram | Twitter
I learned a lot of things on the ground and on the fly versus having had the background in school or in my family.” – Esther Crawford
My guest, Melissa Vitelli, had a successful career in fashion photography but she found her herself being drawn to the food industry through her hobby of vegetable gardening. She joined together with her sister-in-law Lauren and Jar Goods was born. They initially found success at Farmer’s Markets and this led them directly into the arms of Whole Foods.
After struggling with acne and skin sensitivity as a teenager, my guest Bethany McDaniel, CEO & Founder of Primally Pure decided to dive deep into the power of real food & natural ingredients. In her deep research and self-education process, she uncovered the knowledge that there were a lot of toxic ingredients found in deodorant which led her on a journey to make her own. She found something that worked for her but unfortunately, her hubby wasn’t too excited to try it so she had to get busy and find another way to win him over. This is when Primally Pure, was born.
Jenn Kapahi, my guest today, has always been interested in consumer buying habits. Through her career in the makeup industry, she realized that makeup was complex, with all the different shades and colors, and women were looking for something simple – the “essentials.” This is how trèStiQue, a line of smart makeup crayons with built-in tools that fit in the palm of your hands was born.
Today’s episode is from a recent Instagram Live on how collaboration with others can lead to consistent cash flow and double your revenues.