Smart Women Smart Solutions

  • Home
  • Retreats
  • About
  • Services
  • Podcast
  • Speaking
    • Media
  • Rave Results
  • Blog
  • Contact

Smart Women Understand the BLT Factor

October 23, 2008 | By Joy Chudacoff 2 Comments

Recently, my family attended a western-themed fundraiser to benefit our children’s elementary school. It was a fun-filled afternoon with various booths for the children and adults to participate in. Each booth had a different activity where you could try your skills. Walking around the event, I noticed that some booths had more activity than others.

After awhile, I realized that the people running the booths with the highest energy and excitement levels drew the most people. This got me thinking about how Smart Women know that it’s not the service or the product that will make you successful in life. The key is You, the person behind the product or service.

Every day we are met with lots of choices about different products or services that we can use to benefit us in some way. I’m always curious to learn why people choose one product or service over another. Time and again, I learn that people choose to purchase products and services from people that they Believe, Like, and Trust—the BLT Factor.

We want to choose situations in life where we can be with people we Believe have our best interests at heart. We believe that they have the expert knowledge on this product or service. We want to Like the person we do business with. I have been in business for over 20 years and there have been many times that I did not purchase based on price. I base almost all of my purchasing decisions on my relationship with someone. If I Like you, I want to purchase your product or service. Better yet, if I Like you, I want to refer you to as many people as I can.

Lastly, but certainly not least, people want to Trust the person they do business with. Trust is essential in any relationship. People want to Trust that you will take care of them, that you will stand by them and advise them in a trusting way. If the Trust factor is not there, it’s likely that you will not create the kind of success you might otherwise have. The BLT Factor holds true both in our personal and professional.

This is a big part of my work with women. I create the BLT factor in my Women’s Success Circles as well as with my individual clients. It’s essential to your business and your relationships in the community. The people in the world who understand the BLT Factor are everywhere. It’s Joseph at the coffee shop who makes your experience so wonderful at 6:00 am; it’s the teacher who lights up your child’s face every time your child sees them; it’s your coach or mentor who seems to be able to always bring out the best in you. I had a mentor who told me, “It’s not what you say. It’s how you feel about what you say.” Well said. It’s the energy and enthusiasm that you put forth on anything and everything that you do.

How about you? Do you understand the BLT factor? Do people Believe in You? Do people Like to be with You? Do you create that Trust factor? Being Believeable, Likable, and Trusting are the keys to true success in all of your relationships. I invite you to spend some time reflecting on these three attributes. You have the ability to create Belief, Likeability, and Trust—we all do. The world around you is an easier place to navigate and opportunities open up to you both personally and professionally in ways that you cannot imagine.

I went by a few of the booths later that afternoon that had been less crowded earlier in the day and, sure enough, one of those booths had a long line of children. What changed? Not the activity. Not the location. What had changed was the person running the booth. She was full of energy, cheering each child on as they tried their luck, and I heard her encouraging each child by saying “I know you can do it!” And you know what? They did. She was a woman who understands the BLT Factor. I’m going to leave you with a quote today that seems to capture it all:

“We must be the change we wish to see in the world.” –Ghandi

Anything is possible. Everything is waiting for you.

© 2008 Joy Chudacoff

Share This:

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest

Filed Under: Big Ideas & Goals, Realizing Your Dream, Smart Women Articles Tagged With: Believe, BLT Factor, Like, Relationships, successful in life, Trust

About Joy Chudacoff

Joy Chudacoff is the leading expert for business success and design for women. Founder of Smart Women Smart Solutions®, Joy specializes in guiding already successful businesswomen from where they are to where they want to be.

Leading by shining example, Joy provides guidance and support to help women live their greatest desired potential. Joy is heralded as “The Coach for Women” in the millennium and she has x-ray vision when it comes to helping women discover their big ideas, dreams and goals. Joy draws from her own life and business experience to lead women in achieving success personally and professionally — on their own terms. Whether you are a new business owner or have been in business for a few years, Joy has easy, proven programs that you can take advantage of to get everything in life that you want and deserve.

Comments & Feedback:

  1. TR Hughes

    October 23, 2008 at 1:44 pm

    I really like your article. So much so that I am posting a blurb and link to it from my site. Great site by the way too. I feel uplifted just having visited. Thanks.
    TR Hughes

    Reply
  2. Beverly Lewis

    October 24, 2008 at 6:38 pm

    Hi Joy,
    I love the name of your business! I am a speaker on the other coast (Florida) and enjoyed reading through your blog. Have a wonder filled week-end!

    Reply

Share Your Comments & Feedback: Cancel reply

Your email address will not be published. Required fields are marked *

Categories

  • ALIGN online Group Membership
  • Audio Messages From Joy
  • Big Ideas & Goals
  • Business Luncheon – Local in Los Angeles
  • Business Success
  • Business Tips
  • Business Tools
  • Business Transformation
  • Coaching
  • Coffee With Joy – Thursday Lives IG
  • Creativity
  • Entrepreneurship
  • Events
  • Finding Joy Masterclass
  • Have The Life You Love!
  • Inspirational Messages
  • Interviews
  • Joy's Favorite Reads
  • Joy's News and Updates
  • JoyScopes
  • Membership Program For Women in Business
  • Planner
  • Podcast
  • Possibility Thinking
  • Products
  • Realizing Your Dream
  • Recommended Reading
  • Relationships
  • Smart Women Articles
  • Smart Women Video Articles
  • Spotlight on Success with Smart Women
  • Success Circles
  • Teleseminars & Teleclasses
  • The Honey Chronicles
  • Where is Joy speaking?
  • Women's Wellness
  • Workshops and Retreats
  • Your Inner Voice
  • Connect With Joy:
  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Vimeo

Strategy & Consulting

Imagine… finally discovering someone who truly cares about your success and believes in you. Someone who has the knowledge and a step-by-step approach to help you get clear, confident and focused on your vision and dream as a woman entrepreneur. Learn More

Recent Blog Posts

  • My Mountain Retreat Get-Away is Available!
  • How to Become a Magnet For Good Things in Your Life
  • Are You Hiding?
  • What Are You Expecting?
  • Kimberly DeShields-Spencer – Founder & CEO of Behind Her Brand

We’d Love to Connect!

We're here to help you get results and increase profits without burning out! Call us at 310-454-2005 or email us to learn more about how Joy's services can help you in your business.

Smart Women Smart Solutions

Copyright © 2023 Joy Chudacoff, Smart Women Smart Solutions®. All Rights Reserved. | Privacy Policy | Disclaimer | Contact