Last weekend, we took our kids trick or treating in our neighborhood and it was exciting. I enjoyed watching Jack and Jenna’s faces light up when they saw a friend from school or someone dressed as their favorite character. One observation from the evening that intrigued me was watching which houses the children gravitated to most often. The houses that were adorned with lights, decorations and an irresistible “come visit me” feeling were the ones the children ran to first. They would actually skip over homes that had little or no “invitation.” They would stand in long lines at homes that had that welcome feeling, waiting for one piece of candy rather than use that time to visit two or three homes that had less of a welcome presence. This got me thinking about how Smart Women entrepreneurs could learn a lot from Halloween when it comes to attracting their ideal client.
Having a business is one thing; creating a successful plan to attract your ideal client to your business is another. With all of the choices that people have today when searching for products and services, it’s essential that you create that “welcome” feeling or “I have exactly what you need” feeling so that when they arrive at your web site or meet you in person, there’s no question that you and your business are exactly what they need to solve their problem. Marketing is about solving problems for people. You need to quickly and effectively let your ideal client know that you have what they need and want. The people in our neighborhood that went the extra mile to create a true trick or treat “experience” were the ones whose homes were visited the most.
Are you going the extra mile for your ideal client? In my Women’s Success Circles, we spend a lot of time creating marketing plans that will generate more ideal clients for each woman’s business. What “experience” are you creating so they want to return to you again and again for your product or service?
Here are a few tips and solutions on how you can attract more of your ideal client:
1. Dress for Success – When you’re going to attend any function where you might run into your ideal client, dress for success. Hey, I love my comfy sweats and t-shirts just like everyone else, but I wouldn’t wear them to an event where my ideal client might be.
2. Create an “inviting” Web Site and/or Blog – When your ideal client arrives at your web site or blog, you have just a few seconds to create an “experience” that will make them want to stay. Offer something of value to them. Give them a free report, quiz or other material that will get them acquainted with you and your business. Create something that makes them want to visit your web site or blog again and again.
3. Design an effective Business Card – Create a logo that signifies what your business is about. My logo, the nautilus shell, is what I truly believe embodies a woman’s life. Make sure all of the information is current and correct. You will need a phone number, web site address and email address where they can reach you. Avoid making the card too busy. You want the card to convey clarity and success for the reader.
I went out trick or treating with my children to have fun, see all of the creative costumes and create a memory for our family. As usual, I found some useful tips and solutions for Smart Women. It’s everywhere. All you need to do is be open to the possibilities…
Anything is possible. Everything is waiting for you.
© 2009 Joy Chudacoff
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Joy Chudacoff, ICF, PCC, is the founder of Smart Women Smart Solutions(tm), a Professional Certified Coach to 1000’s of women, Motivational Speaker, and Entrepreneur. She publishes a weekly buzz generating ezine, Reflections On Life and Business for Women Entrepreneurs. If you’re ready take your life and your business to the next level, get your FREE Tips, FREE Report and FREE MP3 now at http://www.profitswithpassion.com.