Sometimes when we begin our entrepreneurial journey, we create a business with a product or service that we are passionate about. We set our business up and design it in a way that best meets our needs. This is part of the entrepreneurial dream, but sometimes there can be a flaw in this system. We, as entrepreneurs, must always remember that we are providing a product or service for whom? The customer!
I read an article recently that Home Depot discovered they were not serving their customers in certain geographic areas well. Management noticed there were a large number of lawn mowers sitting on their warehouse floors in Arizona. If you think about it, lawn mowers in a desert climate don’t make a lot of sense, do they? Home Depot had to take a look at where their stores are located and tailor the products they offered to the local consumers. If Home Depot can make this kind of error, is it possible you could as well?
I know that many of the programs I offer women—my Success Circles, coaching, etc., were on a very local level for a long time here in Los Angeles. If you have watched my business grow, you have seen that over time I began to do teleseminars and a lot more public speaking. That was because it’s not realistic to expect that women could always come directly to me to get the information I have to offer on how to create an extraordinary life personally and professionally.
Certified Professional Coach
Smart Women Smart Solutions
“Helping women create an extraordinary life.”
Comments & Feedback:
That is such a great point Joy. On a related note, as we grow our businesses it can be tempting to go off in different directions as opportunities come our way. That can be great, but it’s important to make sure these opportunities feed into our vision and meet our client’s needs or we can get too fractured. Many thanks for sharing your wisdom and insights. Cindy