A few days ago, I made a visit to my dermatologist for a checkup and as soon as I entered the office, I could feel a “vibe.” The office is spotless, clean, light and bright. The staff is friendly and organized. The dermatologist has a nice personality and is both thorough and fast. I felt both safe and secure while being in that space and would definitely make future referrals to this doctor. I like the vibe of the office.
What vibe do you evoke in your clients? Is it funky and hip? Frenetic and disorganized? Calm and centered? Here are four areas in your business you’ll want to take a look at to examine your vibe:
1. Your Website – Is your website a reflection of the product or service you provide? Are the colors and graphics consistent with the vibe you want visitors to feel? For example, if you are in the healing profession, you may want to avoid a website that feels cluttered or busy. Your ideal client needs to feel calm, centered and relaxed.
2. Your Social Media – Do your Facebook, Twitter, LinkedIn and Google+ pages give people the right vibe about who you are and the client you serve? Many times, this is the first place where people will connect with you. Social media allows someone to get your vibe without making a full commitment to work with you until they feel more comfortable.
3. Your Systems & Support – When a potential client or referral source reaches out to you or your team, what type of vibe are they getting? Is it fast and friendly follow-up? Do you have systems in place to ensure a red carpet experience? This is an area worth spending time on. People will make their decision about your products and services based on their first interaction.
4. You – It all begins and ends with you. The “vibe” you personally project is the most important one of all. Whether you like it or not, people form opinions about who they think you are and what you stand for shortly after meeting you. Does your vibe “jive”? : -)
Anything is possible. Everything is waiting for you.
© 2013 Joy Chudacoff
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