While it’s true that some industries are experiencing market saturation, there is a gigantic opportunity for business owners who have a proven track record and are recognized by their followers as an expert in their field. Plus, IF you’re targeting industries that haven’t been hit over the head every minute of the day with some newfangled “no effort on your part, just sit back and watch the money roll in” gimmick, these people will welcome your expertise with open arms and pay you very well for your expert knowledge.
Case in point: I have a client who is definitely perceived as an expert in her industry that sent this email a few days ago: “Joy! I made $10K today!” By following a simple plan and staying consistent in preparation leading up to the event (which was a webinar by the way), she was rewarded for her efforts in a big way financially and I suspect a feeling of accomplishment.
Here are a few key pieces that made her online event successful:
The number #1 barrier to getting a business off the ground is fear and I’ve shared tips and solutions on fear of failure and how to overcome this barrier for years. Today, I want to focus on the second biggest barrier to getting a business off the ground. What do you think it is? Money. Entrepreneurs struggle with access to enough money to stay in business until it becomes profitable. According to the US Small Business Administration, at any given time, there are roughly 27 million US businesses in need of capital.
I struggled this week on what I wanted to share with you. I actually had one article written and another in draft mode, but neither were hitting the mark for me instinctually.
When everything feels urgent, everything seems equal. Nothing could be further from the truth. Being “busy” doesn’t necessarily move you closer to reaching your goals. Successful business owners understand you have to work from a clear sense of priority.
Yesterday, I decided to take myself out to lunch to one of my favorite local sushi restaurants. The tables at this eatery are quite close together so it’s easy (if sometimes uncomfortable) to overhear what your neighbor at the next table is discussing. I happened to sit down next to two men who were deep in conversation. As I sat there minding my own business, trying to focus on the NY Times, I couldn’t help but catch some of the conversation these two men were having. It goes something like this: “You know I just want to get my idea out there. I know it can be successful and yet there’s always that possibility that it will fall flat.” (Sound familiar?) The response from his dining companion? “I know.” By the way, this was his dining companion’s response the entire lunch. He could of actually had lunch alone and placed a tape recorder on the other side of the table that just repeated the words, “I know”, throughout the meal : -(.
