One of the top priorities for women entrepreneurs who desire to grow their business is visibility. This is an area I spend considerable time on with my clients – creating a plan for them to get noticed and seen as an expert in their field or industry. Whether it's public speaking, attending events or hosting a workshop, getting out of the office is one of the fastest and most profitable ways to accelerate the success of your business. This is where strategic partnerships are created and the referral process begins to happen.
If you want to be taken seriously and give people the impression that you are the “go to gal” in your industry, it's essential that you show up looking sharp and savvy. When I'm working in my home office, it's hair pulled back, no makeup and Uggs for me but you wouldn't find me at an event looking that way! Whether we like it or not, people form opinions about us early on based on how we show up.
Here are five strategies to consider before you step out to meet and greet new business opportunities:
1. Style Matters – Spend some time deciding what style works best for you. Notice your body type and determine what style of clothing “highlights” it best. I have a pear shape body so I look for styles that highlight my waist and hide my wider hip frame. You may also want to consider scheduling an appointment with an image consultant. I did this years ago and learned which colors are best for my skin tone, as well as the style of clothing that keeps me looking my best. Opt for bright, bold colors and avoid busy patterns. Bright and bold look great in photos and on camera if you're going to be on stage. Invest in a good pair of Spanx®. They are pricey – but soooo worth it. : -)
2. Manage Your Mane – Schedule an appointment with your hairstylist for a cut (and color if needed). If your hair has recently been cut, treat yourself to a blow-out at a local salon or maybe the DryBar®. You'll feel amazing and confident.
3. Nail It – Set aside some time to get a manicure. You'll be shaking hands with a lot of people and if you're speaking on stage, you'll use your hands for gestures or points during your presentation.
4. More Makeup Please – Coming from someone who rarely wears makeup at home, this one is not easy for me but necessary when attending conferences or speaking. I've learned that you need more makeup than you realize when taking the stage or being photographed. The bright lights tend to give you a washed out look but extra makeup can ensure this doesn't happen. Go to your local department store and get some makeup tips and tricks. Most cosmetic counters will give you a full makeover and you only pay for the cosmetics you like (MAC Cosmetics does this).
5. Bling is Boss – Having jewelry that compliments what you're wearing is always a hit and helps people remember you. You don't need diamonds and sapphires (although it won't hurt!). Costume jewelry has never been more affordable these days. Take some time and find just the right necklace, earrings and bracelet that make you stand out and become memorable. I love wearing colorful costume jewelry and they make great conversation starters.
This does take time and thoughtful planning, however it's worth it. Get yourself ready for success and get out there in a big way.
Anything is possible. Everything is waiting for you.
© 2014 Joy Chudacoff
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Joy Chudacoff, ICF, PCC, is the founder of Smart Women Smart Solutions®, a Professional Certified Coach to 1000’s of women, Motivational Speaker, and Entrepreneur. She publishes a weekly buzz generating ezine, Reflections On Life and Business for Women Entrepreneurs. If you’re ready take your life and your business to the next level, grab my FREE CD, From Surviving to Thriving: The 5 BIG Mistakes Women Make in Business and How to Avoid Them. Get your copied ordered here, http://bit.ly/Tb3LzR.
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