Smart Women Smart Solutions

Sandra Sucher – Growing Businesses Through the Power of Trust

| By Joy Chudacoff Leave a Comment

Sandra Sucher on She's Got Moxie with Joy ChudacoffI found today’s guest, Sandra Sucher, through a book recommendation in the Wall Street Journal. A professor at Harvard Business School, Sandra has a fantastic story about how she became the co-author of her new book, The Power of Trust. In this episode, she opens up about how a trip to Japan to write one book on layoffs led her to write another very different sort of book. She and I talk about the hidden value of trust in a business and why it can’t be used as a reputation management tool. She also discusses why trust matters so much more in service-based businesses and why the Ritz-Carlton hotel chain is a great role model for businesses that are building trust with their clientele.

Listen in to find out why motives are so important when building trust and how trust affects your bottom line and increases profit margins.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Trust is a willingness to be vulnerable to the actions and intentions of others.” – Sandra Sucher

Show Notes:

  • The Definition of what TRUST really is
  • The 4 Elements to BUILDING Trust
  • Trust & Competency – how they are related
  • Why Trust is more DIFFICULT in a Service Based Business
  • The Ritz-Carlton’s THREE STEPS of Service – GENIUS
  • How Trust Directly Affects your BOTTOM Line – PROFITS!

Trust is a moral idea not just an instrumental relationship.” – Sandra Sucher

Connect with Sandra Sucher:

  Twitter | LinkedIn | Harvard | Sandra Sucher

If I had known that you could be in business and be a good person at the same time, that would have reassured me.” – Sandra Sucher

WHY You May Not be Rising to The Level of Your Goals

| By Joy Chudacoff Leave a Comment

She's Got Moxie Show

What’s holding you back from getting closer to your goals?

Today’s episode is from an Instagram Live that I did recently.

I talk about how to create the habits that help you RISE to achieve your goals, how to FOCUS better, how to PRIORITIZE your top 3 tasks for the day, tips to increase your revenue, and much more.

 

 

 

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Sometimes we don’t rise to meet our goals. We fall to the level of our habits.” – Joy Chudacoff

Show Notes:

  • WHY you may not be moving closer to your goals this quarter
  • How to create the RIGHT habits & rituals to support your goals
  • Why systems and processes are key to Revenue
  • Silencing the “Committee of One”
  • Tools to help you hone a deeper level of FOCUS
  • The ONE essential to consistent cash flow
  • It is all about the “slightest shift”

Focus is knowing what to ignore.” – Joy Chudacoff

Carrie Callahan – Creating Trust Through Public Relations in The Age of Fake News

| By Joy Chudacoff Leave a Comment

Carrie Callahan on She's Got Moxie with Joy Chudacoff

In the age of “fake news,” how do we know what to believe anymore?

My guest today, Carrie Callahan, is the public relations ‘prowess' known for executing and developing targeted communication programs for national and regional brands.

For the past 18 years, Carrie, President of Nash Callahan Communications, has worked in PR with brands like Tiffany, Mars, NorthStar Moving Company, and more, to build their brands and industry leadership.

If you like what you hear today, you'll love my Align Retreat, because Carrie will be there sharing more about how to have exceptional PR in your business.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

The everyday PR is all about telling your truth as a business leader, and the truth of your business and your products and your services.” – Carrie Callahan

Show Notes:

  • What Public Relations means in Today’s market
  • The RIGHT questions to ask to create The BEST MARKETING plan
  • Why it’s essential to keep the message CONSISTENT
  • How to build the know, like, and trust factor
  • Why the PRESS RELEASE is NOT Dead
  • How PR has changed in the last few years and what you need to know to use it to your benefit
  • The TRUTH about Public Relations and Social Media

Everything across the board should be something that you want someone to say when you walk out of your store or something you want them to say after you provided them with your services.” – Carrie Callahan

Links Mentioned:

There’s a lot of various ways to show the trust factor and for people to trust you as a company, but one of the main ways, I think, is to show your heart.” – Carrie Callahan

Don’t Throw the Baby Out Just Yet…

| By Joy Chudacoff Leave a Comment

While it’s true that some industries are experiencing market saturation, there is a gigantic opportunity for business owners who have a proven track record and are recognized by their followers as an expert in their field.  Plus, IF you're targeting industries that haven’t been hit over the head every minute of the day with some newfangled “no effort on your part, just sit back and watch the money roll in” gimmick, these people will welcome your expertise with open arms and pay you very well for your expert knowledge.

Case in point:   I have a client who is definitely perceived as an expert in her industry that sent this email a few days ago: “Joy! I made $10K today!”  By following a simple plan and staying consistent in preparation leading up to the event (which was a webinar by the way), she was rewarded for her efforts in a big way financially and I suspect a feeling of accomplishment.

Here are a few key pieces that made her online event successful:

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Critical Moment #2 – When Your Client Needs You More Than Ever

| By Joy Chudacoff Leave a Comment

Yesterday, I shared Critical Moment #1 with you on how you can convert more sales and get new clients fast by simply using the 24 hour response rule.

Critical Moment #2 is just as important.  You have a new client or customer – now what?

Right after the purchase – When your customers have spent money with you, it’s important that they are reassured that they made the right decision, are going to get their money’s worth, and can relax and get excited about what’s in store for them. If you leave them with a gaping hole that doesn’t confirm anything, they’re going to start filling up the empty space with their own emotions, which could be buyer’s remorse, fear, anxiety, dread, guilt.

It’s up to you to reach out and acknowledge them for their time and investment, and remind them why their decision to work with you is going to pay off.

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3 R’s For Rapid Client Attraction

| By Joy Chudacoff Leave a Comment

02-13-15If increasing your number of clients or customers is a pivotal goal for you this year, (I hope so!) I have good news for you. It’s within your reach if you follow the three R’s for rapid client attraction.

1. Relationships – Relationships are the new black in business now. “People don’t care how much you know until they know how much you care.” (Eleanor Roosevelt). There’s a real need, a craving, for deeper relationships in business today. People are desirous of more trust. Whether you’re networking, blogging or updating your Facebook status, seek first to create or deepen your relationships. People want to work with or refer to those where a deeper bond or connection is present. Take some time to consider where you have the “golden ticket” when it comes to creating relationships and make that a daily part of your marketing.

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A New Idea, A New Brand, And What’s Next

| By Joy Chudacoff Leave a Comment

After I released my first book, “What's Next?: The 7 Steps to Discover Your Big Idea and Create a Wildly Successful Business” in the fall of 2013, I was overcome with a feeling of emptiness. I was living in my body but there should have been a sign around my neck that said “unoccupied.” I had given so much of my creative energy to the writing process for the book. Oddly enough, I was beginning to feel the “What's Next?” question floating around inside my own head.

Here's what I know for sure: I LOVE my business and my clients – Period. I sometimes feel like I'm in a dream and someone is going to wake me up and tell me it's all over, get dressed and report to my cubicle by 9am.

But…something was stirring inside of me…

I knew change was on the horizon. I just didn't know what it was.

Joy Chudacoff - A new chapter

I took the same advice I give to all the fabulous women entrepreneurs and business owners I work with: “Don't rush the process. Allow the idea to unfold organically in it's own time.” Intuitively, I knew that if I rushed this evolution, I would waste valuable time, energy and effort and wind up in the wrong direction.

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Smart Women Understand the BLT Factor

| By Joy Chudacoff 2 Comments

Recently, my family attended a western-themed fundraiser to benefit our children’s elementary school. It was a fun-filled afternoon with various booths for the children and adults to participate in. Each booth had a different activity where you could try your skills. Walking around the event, I noticed that some booths had more activity than others.

After awhile, I realized that the people running the booths with the highest energy and excitement levels drew the most people. This got me thinking about how Smart Women know that it’s not the service or the product that will make you successful in life. The key is You, the person behind the product or service.

Every day we are met with lots of choices about different products or services that we can use to benefit us in some way. I’m always curious to learn why people choose one product or service over another. Time and again, I learn that people choose to purchase products and services from people that they Believe, Like, and Trust—the BLT Factor.

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