Have you ever wondered what the real secret to success is? Do you ever read articles about women entrepreneurs who’ve accomplished their dreams and think, “Now how did she do that?” I know I have. I’m always in search of better, more effective ways to achieve my goals both personally and professionally and I look to women who’ve walked the path of entrepreneurship before me. The good news is success leaves clues and if you’re open to hearing what other successful women entrepreneurs share about their journey, you can save yourself a lot of time (& money).
Recently, I attended a women’s conference where I had the opportunity to hear from a powerful group of women who’ve achieved an enormous amount of success in business. Each woman represented a different industry from clothing, NY Times best-selling author to food service. What I found interesting was they all shared similar “gold nuggets” in their business advice and insight. All three women have been a guest on the Oprah Show and their businesses have become an international success. They know business.
One morning last week, I was helping my 11 year-old son, Jack, get ready for a day of skiing during our family vacation. It was sunny, 55 degrees and gorgeous outside. I handed my son his face mask and he looked at me puzzled and said, “Mom, there is no way I’m going to need this today–have you looked outside?”
Recently, I had the opportunity to spend the day strategizing with a group of smart women entrepreneurs from different parts of the world. It was an energizing day focused on topics such as effective marketing, clear messaging to attract your ideal client, time management and money.
One of the most exciting parts about being a woman entrepreneur is you become “queen of your own castle.” You sit on the throne in your tower (sometimes referred to as the corner of the dining room table) making decisions for your domain (your solo-business) and over time, this can become a lonely existence. It’s not easy making all the decisions by yourself and it’s possible that your decisions are not as creative or innovative as they might be if you had a supportive group of people around who care about your success.
Do you know what “WIIFM” stands for? Sure you do! You ask yourself this question every time you think about making an investment or purchase - “What’s In It For Me?” We purchase everything based on the “benefits” that we will receive when we use the service or product.
My favorite quote by Einstein is “Vision without execution is merely hallucination.” The first time I read this I was surprised at the glaring truth to this simple statement. At the same time, I realized it’s sometimes easier said than done.
What would it feel like to claim your own personal brand of power, build a profitable business working with clients you LOVE? What would it feel like to be completely supported by a real-life mentor who cares about your success? What if you had the exact steps to create consistent cash flow and enjoy a freedom based business and lifestyle?
Did you hear about “Carmageddon?” Several weeks ago, the 405 freeway (noted to be one of the busiest freeways in the nation) that runs through Los Angeles closed for a weekend period of 53 hours for repairs. This created a frenzy here in Los Angeles called “Carmageddon” which forced residents to think creatively about their weekend travel plans. Many people (including yours truly) decided to stay home and avoid any hassles. 
I struggled a bit this week on what I wanted to share with you. I place a high value on making sure I give you timely information that you can use right away to take your life and your business to the next level of fulfillment, happiness and success. On the one hand, I wanted to write about June being the halfway mark in your business and now is the perfect time to take a mid-year inventory of what’s working and what’s not working so you can make the shifts necessary to meet your goals by the end of the year.
A few days ago, our family made a trip to the local bank here in our community so that our children could open their first savings account. The piggy banks were overflowing with money due to various visits from the tooth fairy, as well as rewards for all of their good deeds around the house. What happened when we entered the bank made a big impression on me and got me thinking about how Smart Women entrepreneurs always make a good first impression. 
An Interview with Susan Levin, founder of Speaker Services and International Marketing Consultant 
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