I was reading an article in a national newspaper this morning and the big news was on how General Motors and Chrysler are in talks and possible negotiations to support each other in business. And why not? They essentially share the same target market—people who are in the market for a car.
Creating strategic alliances or joint-venture opportunities with other businesses who share the same target market has become a big part of my work with women. This is such a simple solution to building your business and creating a larger presence in the marketplace for your products and services.
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