Recently our family took a trip to the San Diego Wild Animal Park.  It was a great trip that was both fun and educational for the entire family.  Did you know that the Falcon and the Cheetah are the two fastest animals in the air and on the ground?  I also found it interesting just how effective the Park was at marketing.  Everywhere you went in the Park, whether it was to watch the “African Birds Take Flight” show, the “Journey into Africa tour” or the local café, they never missed an opportunity to educate you on the benefits of membership.  This got me thinking about how Smart Women never miss an opportunity to get the word out about their Big Idea or entrepreneurial dreams.

Are you a woman with a Big Idea?  Do you take every opportunity to market your business?  Let me ask you a question:  How are you getting your message out to your ideal client?  Are you sitting in your office waiting for the phone to ring or watching your inbox to see if you receive any emails from people needing your product or service?  In my work, I often notice there are one or two marketing tools that women use to build their business.  Usually they have a business card ready to give away to anyone who would like one.  And sometimes they will have a web site listed on the business card so that their ideal client can take a look online at their services.  It’s possible that they may occasionally attend some networking events.

When I first started out in business over 20 years ago, I relied heavily on referrals and networking events to market my business.  In today’s world, with so many messages being sent to us 24 hours day through the media (internet, television, radio), you need to explore and discover innovative and creative ways to communicate your message to your ideal client in a way that will attract them to you.

In my Women’s Success Circles, I share 10 Marketing Strategies to support women in taking their business to the next level.  These are strategies that I’ve used over the years to begin, grow and double my profits time and time again.  I’ll share several with you so that you can think about how to never miss an opportunity to get your message out:

1.    Publish a newsletter. This is a very effective way to share your product or service with your ideal client.  You are reading my e-newsletter (ezine) right now.  I send this every week to 1,000’s of women across the country.  It’s important that you offer some great content like an informative article, some valuable tips and of course, information about your product or service.
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