Smart Women and a Bird in the Hand

One question that I hear frequently from the women I support is “How do I find and attract more new clients?” After all, new clients are necessary for your business to survive and thrive. The good news is, “new” clients are closer than you think. What do I mean? Have you ever heard the old phrase, “a bird in the hand is worth two in the bush?”

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Smart Women Take Their Business Offline

The other day, I was speaking with a smart woman entrepreneur and at one point she said,  “Joy, I think I need to take my business offline.” My response?  “Bravo!”   In today’s world, with all of its moving parts and the opportunities to build an online business, I sometimes see entrepreneurs leaving a valuable tool out of their marketing plan—building “offline” relationships to create another stream of referrals.

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