Smart Women Get Out of The Office

With summer behind us and kids back in school, women entrepreneurs are flocking to conferences and events to connect with other entrepreneurs and discover new ways to grow their business.  Whether you’re in a startup phase or you’ve been in business a few years, getting out from behind your desk and showing up at events is one of the most effective “offline” marketing tools you can use.

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Smart Women Twitter

“Joy, do you Twitter?” When I first heard this question about 8 months ago, I didn’t know if they were talking about my sex life or maybe I’d missed the latest fitness trend that promises to help you lose 10 lbs. in 2 days! I was being interviewed via the phone and during one of the commercial breaks the interviewer asked me this question. twitter-logoI actually had no idea what she was talking about so I replied, “I’m looking into it.”

Later, I asked Lynne, my virtual assistant, what the heck Twitter was and her reply: “Oh, yes Joy, you should be doing that!” In the last 2 weeks, I’ve been asked by women in my Success Circles, private clients and friends about Twitter so that got me thinking: I bet there are a lot of women out there who are wondering what I was wondering about 8 months ago: “What is Twitter and why should I tweet?”

Twitter is an online social networking tool. Still don’t get it? Neither did I—until about 6 months ago. Think of it like this. It’s sort of like an online networking meeting 24 hours a day/7days a week where you can potentially meet new clients for your business.

When I finally took a look at www.Twitter.com at first I could not believe that anyone would waste time recording an answer to a really simple question: “What are you doing?” Yep, that’s right. You log on, answer this really simple question with one challenge: You can only type 140 characters.

I am by no means an expert on Twitter, however I use it now on a regular basis. And guess what? It’s working. I’ve met some amazing women on Twitter. I’ve learned new and interesting things from some of the people I’m following and it’s increasing my business just by answering this one question: “What are you doing?”

Here are four reasons why Smart Women should Twitter:
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Smart Women Are Great Gardeners

As I was unpacking a box in our new house the other day, I found a beautiful drawing that my son Jack had done when he was in Kindergarten last year, in the spring. It’s 4 pieces of paper layered together with drawings and these 4 words: seed, roots, stem, flower. There is a lot of sunshine and rain above to illustrate how growing something meaningful needs both. When Jack saw it, he immediately began to explain to his younger sister Jenna how this works. “You plant a seed, give it water, then a root grows, then a stem and then you have a flower one day.” Wow, if only it were that simple!

Realizing a big idea, dream, or goal is a lot like planting a seed in your garden. The first step is to decide which seed (idea) you want to plant. There are so many choices. Which one seems to be the perfect fit for you right now in your life? After you decide what seed you want to plant, you need to learn about that seed and how it needs to be cared for to get the best results.

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