Today is the 4th and final critical moment when your client needs you. Followup is essential and here’s a great tip on how to let people know you really care about them and stay in touch.
When they need a nudge to do something— There is a marketing rule that states that a person needs to see your message SEVEN times before they are ready to take action on it. This is why follow-up is critical. Following up is a way to show that you care, that you have not forgotten about them. And it also honors the simple nature of how people buy (which we can all relate to). People aren’t always ready to take out their wallets, so they have to get a little nudge.