When you begin your journey as a woman entrepreneur, your most important action step is to get clients and create a “buzz” about your product or service so you can keep the business alive and get on a path to profitability. With effective marketing, your business will grow and over time, word will spread about the results people are getting when they work with you. If becoming a leader in your industry is a goal for you, now will be the time to consider an updated look in your business – a new brand image – both personally and professionally.
Over the last few months, I’ve completely revamped my online presence and I’m in the process of updating my personal brand as well. When you have a big vision for your business, it’s essential that you stay “current” in every area. If you’re in a product business, you’ll need to keep a fresh, new look for your product packaging. If you’re in a service based business, you’ll want a “new and improved” version of who you are becoming as a leader in your industry.
In my work with women, a frequent question is, “How important is it for me to finely niche my marketing message?” My answer is always, “Extremely important.” The reason is 3-fold:
Recently we had “opening day” for Little League Baseball in our community. There was a Pancake Breakfast to kick-off the season, children singing the National Anthem and of course, a local celebrity to throw out the game ball. We really enjoyed our morning and felt grateful to share in the experience. As I sat in the stands watching my 10 year old son and my 8 year old daughter play their first game of the season, I was reminded how baseball and marketing your business have a lot in common.
My 10 year-old son is studying health and nutrition at school and he’s very excited about it. He came home yesterday and asked me to sit down with him so he could explain everything he’s learning. He shared the 4 basic food groups that our family should be eating (vegetables, fruit, meat and grains) as well as some suggestions on what I might prepare for dinner so that our family becomes “balanced.” Last night after he went to bed, I was reflecting on our conversation and thinking about how Smart Women need 4 basic marketing solutions in order to realize their entrepreneurial goals.
An Interview with Susan Levin, founder of Speaker Services and International Marketing Consultant 
while vacationing with my family in Park City, I injured my low back ice-skating with my daughter Jenna. It was quite painful and required me to lay low for a couple of days. I watched a few movies, did some reading and caught up on emails. Some of the email promotions really “pulled me in” and got my full attention, while I found others far less interesting, causing me to leave the promotion quickly. What was the difference? What caused me to “linger” or “leave”? This got me thinking about how Smart Women have a clear marketing message.
teleclass with social media expert, Amber Mac where she shared a few tips to help your business become more visible online. In order to achieve ultimate success, you need both an online and offline presence. In my article last week, I offered some tips and solutions on the value of an offline presence. Today, I’m sharing some key online presence tips.
was speaking with a smart woman entrepreneur and at one point she said, “Joy, I think I need to take my business offline.” My response? “Bravo!” In today’s world, with all of its moving parts and the opportunities to build an online business, I sometimes see entrepreneurs leaving a valuable tool out of their marketing plan—building “offline” relationships to create another stream of referrals.
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