Paula Rizzo – From Emmy Award-Winning Producer to Entrepreneurship as a Media Strategist

June 20, 2018 | By Joy Chudacoff Leave a Comment

How do you make your press pitches stand out? What’s the best approach to making the best impression for your business in the media?

My guest today, Paula Rizzo, has the answers.

Working in the news and television industry for over 20 years, Paula Rizzo is a best-selling author and Emmy award-winning television producer, and entrepreneur. Previously a producer and senior producer for media outlets like Fox News Channel, she has produced health, wellness, and lifestyle segments with a range of top experts, including JJ Virgin, Jillian Michaels, and Deepak Chopra.

Paula now runs her own business working with experts, authors, and entrepreneurs as a media strategist. On today’s show, she gives us some great advice on how to get in front of your target audience through television, video and more.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

You first have to be thinking about the audience. Your #1 concern is – what would the audience be interested in?” – Paula Rizzo

Show Notes:

The moment your business is ready for a media strategy
How to secure a guest spot on your morning news channel
The “hook, twist, and takeaway” – 3 things you really need to know when making your pitch
The most important element when making a pitch to snag a TV appearance
Why video is Key
Paula’s Best ACTION STEP
List-making techniques that help you be the most productive!
Why you should make a DONE LIST

When you pitch, really take into mind, ‘why now?’. Why are you pitching this now?” – Paula Rizzo

Connect with Paula Rizzo:

Celebrate what you have done.” – Paula Rizzo

Dr. Amy Kramer – She Saw a Great Opportunity After Her Own Dog Had Surgery and Beach Animal Rehabilitation Was Born (BARC)

June 13, 2018 | By Freedom Leave a Comment

According to pet care industry research in 2016, health care services for pets was nearly $16 billion dollars and growing.

After her dog had surgery, Dr. Amy Kramer, a physical therapist, saw that what she does with her patients every day would be a great rehab solution for her dog. The physical therapy worked and Amy couldn’t stop thinking about all the vets performing surgery across LA and how those dogs would need her physical therapy treatment. This lead Dr. Kramer to open the doors to Beach Animal Rehabilitation Center (BARC) which works to incorporate rehabilitation techniques so that pets can get well again.

On today’s show, we’ll talk about how Dr. Kramer got started in her now very successful business, her BEST tips for growth, how she deals with employees, her #1 productivity tip, what she thinks about the NBA finals, and more.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

I really strive to make sure that my employees are happy and I ask all the time, ‘what can I do to make your job easier for you?’.” – Dr. Amy Kramer

Show Notes:

The moment Dr. Kramer realized she was on to something BIG
Her BEST marketing techniques that contributed to BARC’s success
Her best ACTION Steps – the power of the “before & after”
Simple, down-to-earth marketing tips that paid huge dividends!
Her Biggest Challenge
The ONE ingredient every entrepreneur needs to have on board to hit their highest productivity levels
Dr. Kramer describes a time when she really wanted to give up and what she did instead of giving up!
The vision Dr. Kramer kept in mind when money was tight
The counter-intuitive productivity tip that makes ALL the difference
What Dr. Kramer REALLY thinks about the NBA finals
Much, much more

If I don’t get good sleep, no matter what those things are that are going on in my head, I’m not going to do those things well if I’m not well rested.” – Dr. Amy Kramer

Connect with Dr. Amy Kramer:

Facebook | Instagram | Beach Animal Rehabilitation Center

Just don’t be afraid to ask for help, because it is out there.” – Dr. Amy Kramer

Retreat With Me in The Mountains This Summer?

June 5, 2018 | By Joy Chudacoff Leave a Comment

There’s a ‘theme’ happening right now among a lot of business owners I talk with and I’m wondering if you might have this ‘theme’ playing out in your business?

June marks the halfway point in the year, which means you’re either celebrating the success of reaching all your goals in the first 180 days or you’re running your fingers through your hair wondering what went wrong AND you may be wondering what you can do to make sure the next 180 days produce the results you want (& deserve).

You are not alone.

Many entrepreneurs find themselves in this position at this time of year but, the ones that work smarter know they need to reach out and get help – – bring on a thinking partner to help them clear the clutter and focus in on exactly what they need to do next in order to accomplish the goals they’ve set for themselves.

That’s why I’m opening up my calendar during July, while I’m in the beautiful, peaceful, mountains of Park City, Utah, to meet with a few women entrepreneurs who understand the importance of getting out of the day-to-day of running their business and retreating in a calm, serene environment that gives them the opportunity to think bigger, more expansive, more strategic about their next moves and desire a ‘thinking’ partner to help them along the way.

Julie Deane (Part 2 of 2) – She Took Less Than $1000 and Turned it Into Millions (in 5 years) With the Idea for What Would Become The Cambridge Satchel Company

May 30, 2018 | By Joy Chudacoff Leave a Comment

Last week’s Episode with Julie Deane, Founder and CEO of Cambridge Satchel, was spilling over with entrepreneurial gold and wisdom from a woman who owns every aspect of what it takes to build a multi-million dollar empire.

This week’s Episode (Part 2 of 2), Julie opens up even deeper and reveals how she managed being in “survival mode” trying to keep a company afloat, dissolving a marriage and staying present for two teenage children.

Julie and I talk deeply about feminine energy and how different “energies” are playing a role in a woman’s life – both at home and at work. We also look at what I call “the unconscious emotional triggers” and how this can be a major trap that women fall into.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

If I don’t take those opportunities now, they might not come again. They might not come again when I’ve decided, ‘Oh maybe I’m brave enough now.’ So grab it when it comes.” – Julie Deane

Show Notes:

The one simple QUESTION that stumped Julie when she found herself in “survival mode”
WHY she finally decided to embrace her “inner goddess”
The moment Julie knew it was time to “get back to basics” and let go of her EGO – this is GENIUS & not to be missed if you’re serious about growing a company that has staying power
The classic MISTAKE Julie sees women entrepreneurs making over & over again – BEST Learning moment for sure
The ONE thing you must have when you are PITCHING your idea to persuade others to pull out their checkbooks to fund your BIG idea
Julie’s adventures in online dating and how “Grace” was born (funny & hilarious, Julie describes in detail her encounter with a French/Latin dinner date)
And much, much more…

I either don’t care about something because it is not important, or I really care about something because it is important. And there isn’t a middle ground.” – Julie Deane

Connect with Julie Deane:

Facebook | Instagram | Twitter | The Cambridge Satchel Company

You don’t want to be a business person in all aspects of your life, because actually that becomes deeply unattractive.” – Julie Deane

Julie Deane (Part 1 of 2) – She Took Less Than $1000 and Turned it Into Millions (in 5 years) With the Idea for What Would Become The Cambridge Satchel Company

May 23, 2018 | By Joy Chudacoff Leave a Comment

Grab your earbuds and get ready for one of the most transparent, refreshingly honest (and humorous) interviews you’ll ever listen to. Julie Deane, Founder & CEO of Cambridge Satchel, is funny, witty, clever and clearly quite brilliant.

This is Part One of Two episodes with this dynamo – truly an ALL ACCESS pass into the quick mind and interesting life of this amazing woman.

Julie shows up incredibly raw and transparent as she shares with us how she started her company on less than $1000 and since then, has created the Cambridge Satchel Company with 100 employees and sells her unique handbags in over 120 countries.

Starting as a simple business that would help to make enough money to send her children to private school to avoid her daughter being bullied, Cambridge Satchel Designs are now spotted in the front rows at international fashion weeks and runways. ‘A-list’ stars like Taylor Swift, Alexa Chung, and Lady Gaga love them. Because of her incredible success, Julie was the first woman to win Entrepreneur of the Year for all of Europe, and she has collected the Queen’s Award for Enterprise from Queen Elizabeth herself!

Today’s interview (Part 1) will be about the first seven years of founding and growing The Cambridge Satchel Company from scratch, and evolving it into a $65 million company! Stay tuned for next week’s episode to learn more about Julie’s growth, discoveries, and personal development as an entrepreneur.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

When you are the founder, even if you don’t know how things can be done, you still know more about your business than anyone else on the planet.” – Julie Deane

Show Notes:

How Julie went from selling 1 bag to 100 – surprisingly simple ‘roll up your sleeves’ advice
Why not knowing **the rules** in marketing actually doubled her business and brought more profit to the bottom line
What Julie wrote in the 300 EMAILS she sent out DAILY to gain awareness for the business
She thought her bags were geared to the children’s market – until Vogue came calling!
How Taylor Swift, Lady Gaga and Zoey Deschanel came to love Cambridge Satchel Bags
What happened when the Cambridge Satchel Bag took a trip to fashion week
What Julie did next after firing her unethical manufacturer (at the time she had a back order of 16,000 bags with this guy)
Julie’s reaction when a man called her “a stupid woman”
Her open & honest share about how her Biggest Challenge also turned out to be her Biggest Mistake
The ONE ingredient you need in your business in the early days
and much, much more

You can go through money so quickly if you fall into that whole thing that goes with having a big ego.” – Julie Deane

Connect with Julie Deane:

Facebook | Instagram | Twitter | The Cambridge Satchel Company

You can kill yourself by trying to be perfect.” – Julie Deane

Business Lessons From My Teenage Daughter’s Knee Injury

May 16, 2018 | By Joy Chudacoff Leave a Comment

After my daughter Jenna’s knee injury, there were clues that kept tapping me on the shoulder, reminding me about how dealing with a personal crisis has a significant effect on building and growing a business.

Sometimes, no matter what you do, no matter how many things you try, you stay stuck in ONE Place. This can be frustrating, debilitating and I think the most detrimental of all…CONFIDENCE shaking.

For this episode, I’ve also put together a podcast freebie, 10 Simple Survival Tips to Keep Your Business Thriving When a Personal Crisis Hits.

Just go to: JoyChudacoff.com/SurvivalTips

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

It’s not so much about looking for the answer, but it’s about making sure that you’re asking the right questions.” – Joy Chudacoff

Show Notes:

How to get out of a place of uncertainty and move forward with a new energy and a new vision
Why working harder is NOT the answer
The ONE thing you CAN do right now to create increased momentum in your business
How to remove the Barrier, the thing that’s holding you back (this is essential to uncover because when you remove this barrier, you will have instant success)

Stop trying to grow or scale your business using tactics that produce little or no results.” – Joy Chudacoff

Links Mentioned:

Check out the Simple Survival Tips To Keep Your Business Thriving When a Personal Crisis Hits BONUS FREEBIE

Laura Wasser – High Profile Celebrity Lawyer AND Fast Becoming The Complete Divorce Solution With Her New Online Divorce Platform

May 2, 2018 | By Joy Chudacoff Leave a Comment

Laura Wasser gets up close and personal with celebs like Kim Kardashian, Angelina Jolie, Gwen Stefani and Jennifer Garner (just to name a few!). Wasser is a celebrity divorce attorney and the founder of the NEW online divorce platform itsovereasy.com.

Laura created ‘it’s over easy’ to change the way people feel about divorce. It’s a platform that makes a challenging process accessible and affordable to everyone.

As the author of the 2013 bestseller, It Doesn’t Have To Be That Way, Laura really believes that by simplifying the divorce process, couples are empowered to take control of their own destiny without having to rely on expensive attorneys.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

You have to be open to the idea that you can’t do everything yourself, and that when you are giving help to others then that will come back to you. Take it! Take the help.” – Laura Wasser

Show Notes:

WHY Laura is a Big advocate for working moms
Why it’s important for a woman to get a prenup if she’s the major breadwinner in the relationship
Her Biggest Challenge in representing celebrities
The time Laura had a STILETTO thrown at her
How she juggles being a single mom with a busy career and two boys
The one idea that women MUST adopt
Her Daily Routine
Her Superpower
Her BEST Advice for Women Entrepreneurs
And much, much more

Unless you are strong and healthy and feeling good, you cannot do what you need to do for your household, for your family or for your kids. I think it is so good for my boys to see a strong working parent.” – Laura Wasser

Connect with Laura Wasser:

Facebook | Instagram | Twitter | it’s over easy | LinkedIn

As women we are not looked at the same way as men are. For better or for worse, we’re not. So we just have to realize that.” – Laura Wasser

Anna Zornosa – How a Humorous (& compromising!) Department Store Dressing Room Experience Led Anna to Birth Ruby Ribbon

April 18, 2018 | By Joy Chudacoff Leave a Comment

My guest today, Anna Zornosa, knew she had to do something after a disastrous experience in a dressing room that left her in a very compromised position – literally.

Known as a serial entrepreneur, Anna became the founder and CEO of Ruby Ribbon, a social selling shapewear company dedicated to helping women feel good and look good while also offering a great side hustle for income.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

I give myself a list so that I can surrender to the doing of the list when there is a lot of noise in my own head about what the next step is.” – Anna Zornosa

Show Notes:

Why Anna decided to use social selling to get the word out about Ruby Ribbon
How she came up with the name Ruby Ribbon
How women really feel about shapewear
Why it’s critical to understand the needs of your CORE CUSTOMER
The moment she knew she was on to something – there were tears of Joy!
The two things that make a woman in business Unstoppable
Her Biggest Challenge – she was blind-sided by this one!
Her BEST advice for when you feel like giving up
The most important first step you should take when thinking about starting a business
And much, much more!

I believe that confidence is critical for women in so many different ways.” – Anna Zornosa

Connect with Anna Zornosa:

Facebook | Instagram | Twitter | RUBY RIBBON

How do you create an army that’s able to connect with the customer and offer her personal service? It’s going to have to be a completely different retail channel because no retail channel today can actually do it.” – Anna Zornosa

Lisa Sugar – How a Blogging Side Hustle Turned into POPSUGAR, a Multi-Million Dollar Media Company

April 11, 2018 | By Joy Chudacoff Leave a Comment

Lisa Sugar really disliked her job but unlike so many, she did something about it. After starting a personal blog that went viral (we’re talking over 1 million followers in 1 year), Lisa Sugar knew that she was on to something. She ditched her day job and not long after, her husband did too.

Currently, POPSUGAR is now the #1 lifestyle brand for young women, and has just introduced a brand new beauty line.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Saying yes has led to great things.” – Lisa Sugar

Show Notes:

Lisa’s STRATEGY on how she went from 1 follower to 1 million in less than a year
WHY you should never rely on Advertising as a major source of Revenue
WHY now was the perfect time for POPSUGAR to launch a beauty line
What it was like to give birth to her first child while growing a fast-paced media empire
Why you should WORK HARD & PLAY NICE
The POPSUGAR PRINCIPLES & Why her Team relies on this
Why Lisa wrote her book, “Power Your Happy”
Why Lisa says YES when she’s making decisions
The valuable lesson she learned when she strayed away from her core business
Her BEST (quite simple) advice for women entrepreneurs
and much, much more

Finding people who are really living and breathing that world and bringing them in so that they can be the experts, so that they can shine and share that knowledge, is really important.” – Lisa Sugar

Connect with Lisa Sugar:

Facebook | Instagram | Twitter | POPSUGAR

I think it is really important to play nice both to competitors and co-workers who come and go, because you never know what’s going to happen next.” – Lisa Sugar

Koel Thomae – How Cold-Calling a Dairy Farmer Turned Into a $170 Million Yoghurt Company

March 28, 2018 | By Joy Chudacoff Leave a Comment

On a trip home to Australia, Koel Thomae discovered a homemade yoghurt in a beach town corner shop, and she knew this was an entrepreneurial moment.

Inspired to bring the best-tasting yoghurt to the United States, Koel couldn’t stop thinking about the velvet tasting yoghurt that would one day become Noosa Yoghurt.

After cold-calling a fourth-generation dairy farmer in Colorado, Koel partnered with ‘Farmer’ Graves and brought Noosa Yoghurt to life.

What started in small farmers markets and local Whole Foods stores has led Noosa to be sold in 25,000 stores nationwide.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

It is certainly ok to evolve things, but don’t ever get too far away from that core fundamental reason why you started the brand.” – Koel Thomae

Show Notes:

How a visit to Noosa, Australia led Koel to go on an entrepreneurial adventure
How her obsession with this yoghurt led her to a three-hour lunch that ultimately got her a “loose license” for the yoghurt
What it was like to QUIT her day JOB and jump right into her entrepreneurial idea
Why Koel took her life savings and put them into her business
WHY you should never over-think an idea
HOW she diverted Whole Foods attention when they initially didn’t like her packaging
Why she decided to pull out of a market that Noosa wasn’t ready for
A Deep Conversation on Cash Flow – pure gold
How Koel stayed PRODUCTIVE while building a business and raising a newborn
The ONE question Koel asks herself to stay on track every day
And much much more

I would say that if finance is not your strong suit, then get some really smart people who do know that and learn it really quickly.” – Koel Thomae

Connect with Koel Thomae:

Facebook | Instagram | Twitter | LinkedIn| noosa

Very simple productivity – tasks lists and really understanding what is the priority from what will most impact your business.” – Koel Thomae

Dr. Amy Kramer – She Saw a Great Opportunity After Her Own Dog Had Surgery and Beach Animal Rehabilitation Was Born (BARC)

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Show Notes:

Connect with Dr. Amy Kramer:

Retreat With Me in The Mountains This Summer?

Julie Deane (Part 2 of 2) – She Took Less Than $1000 and Turned it Into Millions (in 5 years) With the Idea for What Would Become The Cambridge Satchel Company

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Show Notes:

Connect with Julie Deane:

Julie Deane (Part 1 of 2) – She Took Less Than $1000 and Turned it Into Millions (in 5 years) With the Idea for What Would Become The Cambridge Satchel Company

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Show Notes:

Connect with Julie Deane:

Business Lessons From My Teenage Daughter’s Knee Injury

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Show Notes:

Links Mentioned:

Laura Wasser – High Profile Celebrity Lawyer AND Fast Becoming The Complete Divorce Solution With Her New Online Divorce Platform

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Show Notes:

Connect with Laura Wasser:

Lisa Sugar – How a Blogging Side Hustle Turned into POPSUGAR, a Multi-Million Dollar Media Company

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Show Notes:

Connect with Lisa Sugar:

Koel Thomae – How Cold-Calling a Dairy Farmer Turned Into a $170 Million Yoghurt Company

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Show Notes:

Connect with Koel Thomae:

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